The alliance will focus on the importance of buyers and channels in the region, using its market knowledge to promote Sphere Abacus’ diverse portfolio of premium and multi-genre programming.
Sphere Abacus (SA) announces the appointment of Christina Covarrubias as a Latin America Sales Consultant. Christina will represent Sphere Abacus in continuing to strengthen sales in the region. The alliance will focus on the importance of buyers and channels in the region as she utilizes her knowledge of the market to promote Sphere Abacus’ diverse portfolio of premium and multi-genre programming.
Sphere Abacus Managing Director Jonathan Ford comments, “This is an exciting time for Christina to join Sphere Abacus following the recent acquisition of Abacus Media Rights by Canada’s Sphere Media. Christina’s experience of the Latin American market will be invaluable to the company as we continue to distribute our vast programming catalog and continue to invest in new programs from independent producers.”
Christina Covarrubias was previously Director of Sales for Latin America and US Hispanic for ITV Studios Distribution, managing all licensing activity, including formats for Latin America and US Hispanic to broadcast, cable, and digital platforms. “I’m looking forward to attending both Mipcom and MIP Cancun to represent Sphere Abacus’ catalog of a diverse slate of premium documentaries and series available for all rights in Latin America.”
Christina studied Cinema-Television Critical Studies and English Creative Writing at the University of Southern California
