Boomerang’s linear channel will continue to operate on cable and satellite providers.
Warner Bros. Discovery (WBD) will shut down its Boomerang streaming service on September 30. The service offers classic animated series and movies, and some of its content will be integrated into Max, WBD’s flagship platform.
Boomerang’s linear channel will continue operating on cable and satellite providers, reaching 26 million households.
Boomerang subscribers have received a message from the broadcaster notifying them of the closure and that their subscriptions will move to Max’s ad-free tier “with no change to their subscription price until further notice.”
This is a bargain for Boomerang subscribers, who pay $6 monthly for the service; Max’s ad-free plan costs $17 a month.
Max already airs some of the programs available on Boomerang, such as the classic Looney Tunes shorts, various Scooby-Doo series, Tom and Jerry, and The Flintstones.
In its note to subscribers, Boomerang notes that “some Boomerang content may not be available” after the change, but it does not specify which ones will not be carried over.
Boomerang launched as a cable channel in 2000, expanding a Cartoon Network programming block. It was conceived as a repository of classic Warner Bros. and Hanna-Barbera animation- a cartoon equivalent of TV. However, it added newer series and some original shows in the following years. The streaming service debuted in 2017.
Boomerang’s closure follows that of Noggin, which closed earlier this year after a round of layoffs at parent company Paramount Global.
