As head of content sales in the region, Teruko will spearhead all distribution of BBC Studios content to linear and digital platforms in Latin America, in addition to leveraging her extensive industry knowledge and relationships to lead new and existing acquisition and co-production partnerships with regional clients, driving new business strategies, and implementing licensing agreements.
As BBC Studios looks to grow its existing business with key buyers and establish new co-production partnerships in Latin America, the global content company announced today it has promoted Paula Teruko to Senior Director, Content Sales and Co-Productions, Latin America and U.S. Hispanic, effective immediately.
As head of content sales in the region, Teruko will spearhead all distribution of BBC Studios content to linear and digital platforms in Latin America, in addition to leveraging her extensive industry knowledge and relationships to lead new and existing acquisition and co-production partnerships with regional clients, driving new business strategies, and implementing licensing agreements. Working alongside the Global Entertainment team, format sales remain with Rebecca Tavares.
Teruko’s recent successes include inking a deal with longstanding partner Globo Group to bring the BBC Studios Natural History Unit’s latest landmark series Mammals and the third installment in the Changing Planet series to Brazil. Additionally, she brokered the sale of Doctor Who (Seasons 1-13) to +SBT, leading Brazilian broadcaster SBT’s newly-launched AVOD service.
Janet Brown, President, Content Distribution, North America & Latin America says: “Paula shares BBC Studios’ deep-rooted commitment to delivering world-class British content to new audiences around the world and possesses an unparalleled grasp of Latin American market. In her time at BBC Studios, she has forged highly valuable relationships with Brazil’s leading linear and digital streaming platforms. In her new role, we are confident she will build on those partnerships and establish new ones across Latin America as we continue to find new, innovative ways to bring in-demand British content to a growing, and important, market.”
Paula Teruko, Senior Director, Content Sales and Co-Productions, Latin America and U.S. Hispanic says: “I am delighted to take on this new role and look after content sales and co-productions for BBC Studios’ unmatched catalog in Latin America. From our outstanding children’s entertainment to strong women-led dramas to the Natural History Unit’s breathtaking factual content, I’m continually proud to represent BBC Studios. I eagerly look forward to building and nurturing strong relationships with our clients so that together, we can maximize content and coproduction opportunities and deliver the best of British storytelling to audiences throughout the region.”
Teruko is based in Sao Paulo, Brazil and will report into Sandra Murphy, Vice President, Content Sales & Co-Productions, Canada and Latin America. Teruko is an industry veteran with over 30 years of experience in content sales as well as communications and media planning. Prior to joining the sales team at BBC Studios in 2013, she founded Culturalle, a production fundraising company that partnered with independent producers in Brazil to raise funds for cultural projects and co-productions. She has also previously held key positions at ESPN, TV Cultura, and Folha de S.Paulo.
