The executive from MediaCrest participated in productions such as The Chase and Beat The Chasers for ITV Studios for TVE, The Floor for Antena 3, and Mapi for TVE. He will be in charge of non-scripted formats.

ITV Studios Iberia announced the appointment of Hugo Tomás as the new executive producer of Programs at ITV Studios Iberia, who will join the company on September 1 and report to Nathalie Garcia, CEO.

Hugo joins the company from MediaCrest, where he has been the Head of Entertainment for four years, overseeing productions such as ITV Studio’s The Chase and Beat The Chasers for TVE, Mapi for TVE, and The Floor for Antena 3.

With a career in entertainment spanning 25 years, Hugo has unrivaled format adaptation, production, and international experience. He has played an instrumental role in the success of large international franchises in Spain, such as MasterChef, Temptation Island, The Great British Sewing Bee, and Secret Millionaire, as well as in developing local IP.

Hugo Tomás said, “I am thrilled to become one of the founding team members of ITV Studios Iberia; it’s a dream come true. The strength of the company and its robust catalog are truly remarkable. The chance to work with Nathalie and the exceptional team that she has assembled fills me with enthusiasm. I am eager to begin this creative journey and contribute to our shared success.”

Nathalie Garcia said, “I’m delighted to welcome Hugo to ITV Studios Iberia. He brings an extraordinary blend of creativity, passion, and expertise that aligns perfectly with our vision and goals. Hugo’s track record and innovative approach make him a perfect addition to our team. He will significantly contribute to our success and enhance our creative endeavors.”

Tomás joined MediaCrest in January 2020 as Head of Factual, Reality, and New Formats before being promoted to Head of Television in May of the same year. Before this, he directed Temptation Island for Telecinco and Cuatro. Hugo worked for Shine Iberia for four years, directing the four seasons of MasterChef and Junior MasterChef on location, Masters of Sewing (based on The Great British Sewing Bee), and One, Two, Chef! for Disney+.

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