Under the new deal, Thema has appointed MediaHub as the exclusive aggregator for all Turkish origin.
Thema, a Canal+ Company, has appointed MediaHub as the exclusive aggregator for all Turkish origin content in a new deal.
The deal brings into alignment MediaHub’s expertise in Turkish content and Thema’s expansive growth strategy that has picked up speed with major acquisitions spanning multiple continents over the last year.
The global appeal of Turkish content underlines the strategic importance of the deal and aims to expand Thema’s Turkish offerings with MediaHub as the spearhead. Thema already supports a presence over multiple continents and oversees over 4000 hours of content and stands out with its ability to curate content that speaks to the hearts of audiences with an emphasis on cultural resonation, making Turkish content a forerunner to meet their goals.
The two companies have a history of collaboration in multiple different areas such as the joint management of Kanal D Drama channels over the past year, as well as other endeavors. As an important player in the rapid growth of Turkish content, MediaHub has emerged as a strong distribution network in 2021, but evolved into a comprehensive media organization serving all aspects of the industry from production to rights management and continues to showcase many different facets of its offerings and expertise.
Kerim Emrah Turna, Managing Director of MediaHub states: “MediaHub supports a wide international catalog but lays its foundation on the company’s expertise and curation of Turkish origin content. We are confident this partnership will help Thema meet their goals in making quality content accessible to Thema’s target audiences worldwide. We’re pleased to explore new ways to collaborate and deepen our partnership with Thema and Canal+ through this deal.”
