tabii, TRT’s streaming service, is successfully advancing in Turkey. It will first be marketed in the Middle East and North Africa and then move through different regions and phases until it reaches Latin America.
*By Luis Cabrera and Fernando Moreno, from Los Angeles
Five new series have entered the catalog of Turkish Radio and Television (TRT) in recent months, titles dominated by historical dramas, epics, and modern dramas. All have had very good results in the Turkish public broadcaster and have come to LA Screenings with great potential to position themselves also in Latin America.
Mustafa Ilbeyli, TRT’s Director of Advertising, told ttvnews that they had brought exciting fresh content to Los Angeles. “We are very excited about this content, especially some that have had good international results; even before its launch in Turkey, we have made sales.”
The TRT executive highlighted historical dramas such as Saladin Ayyubi, a historical figure well known to Turks and the Muslim community worldwide. “This is why it has garnered great attention,” he assured.
Another title that is doing very well for TRT is another historical drama, Fatih: Sultan of Conquests. “He is also a well-known character who conquered Istanbul. This story is doing very well in Turkey and our international sales,” Ilbeyli assured.
Regarding the rest of TRT‘s catalog, Ilbeyli noted that they have something for every genre. “We have children’s content, documentaries, movies, and series, obviously. In terms of children’s content, we have a big library. TRT Kids Channel is the most watched channel in Turkey, but we also have all the other international channels,” he said.
tabii is Coming to Latin America
TRT recently celebrated the first anniversary of its tabii streaming platform, which is doing very well in Turkey and aims to turn into an international platform.
In this regard, Ilbeyli said that tabii will be marketed in the Middle East and North Africa first and then move through different regions and phases. “But we have already started to dub our content in Spanish, Urdu, English, and Arabic even before the platform’s launch. And almost all of our content is ready. And, of course, it will also come to the Latin American region, with around 30 originals, and then some more is going to be added in phases as well,” he concluded.
