Onceloops’ Content Director spoke with ttvnews in Los Angeles about the achievements made in recent months, including their growth in the music business and their streaming channel, and their new productions.
*By Fernando Moreno and Luis Cabrera, from Los Angeles
“I am once again grateful to be here another year.” With these words, María Eugenia Muci, Content Director of Onceloops, summarized the feeling with which the production company arrived at LA Screenings, after months of growth on several fronts.
“We are happy with what we have achieved this year,” the executive continued. “We have managed to get more into the music business, in content that we never thought we would participate in. The musical projection is increasingly broader,” she explained.
“Secondly, we are happy because we just finished a project for Warner and Flow in Argentina that will be released very soon,” she continued.
“And thirdly, happy because we continue with the streaming channel. We are doing very well in Argentina. It was a business unit that we had not taken into account and we are doing very well. We are happy with the brands that are trusting in the project,” she added.
In terms of production, the executive highlighted the performance of the La casa format, which is having a great reception with audiences. “It has a great reach with several influencers. The ability of these well-known faces to capture the audience and make the engagement of the program super dynamic. We have had Tini, Emilia, several celebrities who have attracted people so they have already known the program. We are super happy.”
“I think that brands continue to bet on this type of alternatives that are super interesting for companies like us that continue in the process of growth, of looking for opportunities, we do not close ourselves to anything. We need to grow, continue learning and opening our minds, working together and create new business opportunities,” she concluded.
