El Mundo Caracol en Roblox and Fabrica de Influencers were developed by LUMO Media Lab, Caracol Televisión’s innovation lab.
Caracol Televisión presents in the framework of LA Screenings El Mundo Caracol en Roblox, and Fabrica de Influencers, two experiences developed with artificial intelligence. A service that will be available to its customers, so that their audiences can interact with their brand.
The Roblox World allows, through a video game, to explore and complete missions in universes of iconic brands such as El Desafío, Sábados Felices, Gol Caracol, and Noticias Caracol. Players can interact with Talento Caracol on the platform and score points as they complete different missions.
During April, all those attending the Book Fair in Bogota had the opportunity to interact with this innovative experience and enjoyed themselves in the company of actors, comedians, and presenters from the channel. Also, in the broadcast of the national version of La Voz Kids, audiences lived an immersive, multi-screen experience that connected families with the TV program and, at the same time, managed to engage the Roblox audience. Over 35 days, more than 100 thousand users interacted with the platform for more than 84 thousand hours.
Fábrica de Influencers is Caracol’s response to the growing need for brands to maintain high attention and sensitivity to their products. These revolutionary characters, created using the most advanced artificial intelligence, look and behave like real influencers, set trends, and capture hearts in the digital world. These metahumans are inspired by real people and synthetic characters, rendered for image, audio, and video formats.
The most relevant success story has been that of Symphony, the imitation fairy, who judged on Yo Me Llamo. Throughout the 2023 season, the new team member evaluated the presentations and chose the best impersonator each night.
In this way, Caracol opens its clients to the services of its digital department so that they can work together to add value to their programming.
