Family Size and PopStar are now part of the portfolio for the international market.
Aiming to expand its portfolio for the international market, Globo will begin selling its unscripted formats during the LA Screenings Independents, an international event for the audiovisual sector taking place in May in California. In addition to the telenovelas and series present in the portfolio, formats of different programs and skits will also be available, which can be locally adapted in other territories.The two products to be launched at the event as unscripted formats are the shows Family Size and PopStar , which aired on Brazilian TV in 2016 and 2017, respectively.
Family Size is a game show in which the families of two celebrities compete against each other in fun games that reveal memories from the past, details, and unknown facts to the audience. PopStar , on the other hand, is a musical reality show where professionals from different areas of the showbiz industry have the chance to compete to fulfill the dream of becoming the next PopStar . In this format, the team of stars has the chance to shine in a new way, unknown to the public. Each performance is evaluated by a team of experts, the audience, and the public.
The initiative is a continuation of the strategy to bring Globo product formats to a broader international audience. The most recent example was the agreement with the production company Ay Yapım, involving the adaptation of the telenovela Brazil Avenue .
During the LA Screenings Independents, Globo will also continue to invest in the scripted model, offering major works for the international market such as the telenovelas All the Flowers and The Other Side of Paradise ; the successes The Clone and The Favorite ; the telenovela Total Dreamer , which was nominated for Best Telenovela at the International Emmy Awards in 2017; the winner of the International Emmy for Best Telenovela in 2016, Hidden Truths ; and Justice: Life is not fair , the series nominated for two awards at the International Emmy Awards in 2017.
“The distribution of Globo products in scripted formats is a way for us to offer the best that Brazil has in the audiovisual segment to the rest of the world, with the possibility of adding a local touch or bringing an older success into modern times. We have observed a great interest in our major successes, in line with the commercial potential we had mapped out. The unscripted formats, in turn, are the natural evolution of this model, where the original format of our major successes in Sunday programs, reality shows, game shows, etc., can add to our sales portfolio, generate value for our partners, and entertain audiences worldwide”, says Gabriel Bonelli, Head of International Sales.
