In recent years, Spanish fiction has undergone an impressive international boom. However, as they say, the hardest part is not getting there, but to maintain. The leaders behind the main fiction production companies in Spain debate what is coming: What are the main challenges now to continue growing? How does this phenomenon affect fictional budgets? What happens to profitability when producing for a global platform? How will the arrival of the latest platforms impact the ecosystem? Is there a risk that this boom will burst like a bubble?

The advancement of OTTs has forced open broadcasters in Latin America to reinvent their proposal to continue leading. What had been the main changes adopted by linear TV channels? What type of content is working best? What challenges are involved in programming TV today? What content is sought in the international market?

Three personalities from the entertainment world and partners of Cholawood Productions, comment on the role of women’s empowerment in the audiovisual sector, ongoing projects and its strategic alliance with Endemol Shine Boomdog.

Maarten Meijs, President, Global Entertainment of ITV Studios (UK), reviews the hectic 2020 of the British company, which at the height of the pandemic had to face more than 70 live productions around the world. The executive also analyzes the main trends in entertainment, what leaves 2020 and what may come in 2021.

What do we mean when we talk about innovation? How do you innovate when making fiction? What types of innovation can be applied in this field? Marlon Quintero, with an extensive background in the television industry and an expert in the area, dialogues with three major drivers of innovation in the creative industry, who contribute their views from the perspective of the product, business, and technology.

The Walt Disney Company's direct-to-consumer service launched on November 17 in Latin America, with an unrivaled library of content from key brands such as Disney, Pixar, Marvel, Star Wars, and National Geographic. The platform, which already has more than 73.3 million global subscribers, is also betting on local original content, and is already working on 70 Latin American projects. What genres and formats are planning to tackle? Which projects already have the green light? Which production companies and markets in the region will be working with?

One of the secrets to sustained success is to keep updating, even when you're going through a great time. That is the strategy that the Turkish TV industry is employing, with new genres beginning to earn their place, taking advantage of the inexhaustible success of traditional dramas.

Even with a forced brake on local productions, Turkish dramas once again experienced an excellent year at the international level. While MENA and Latin America continue to be excellent markets for Turkish content, the success achieved in Spain gives even more strength to the phenomenon. What is the next step for Turkish dramas? What other genres can follow the path of traditional dramas and conquer international screens? What strategies have been most successful during this difficult 2020?

The television consultancy Teleformat analyzes the main television trends in scripted and unscripted, with a selection of the main fictions and formats that marked the year that is ending.

Never before has the entertainment format sector been so competitive: major franchises are taking over the prime time of linear screens, platforms are ordering more and more unscripted content and new paths are opening up to find the next big hit. How does the new television ecosystem affect entertainment production? What is behind the Korean boom? Where and how do you choose the ideal partners to test disruptive ideas? Local adaptations or the search for original ideas? What role does talent signing play in all this?

After years of attempts, the first series co-production projects between Latin America and Spain are coming to light.. In alliance with Conecta FICTION, this panel presents producers from both sides of the Atlantic sharing their experiences and discussing the opportunities for future alliances.

ViacomCBS is unleashing the power of content and Eduardo Lebrija, Executive Vice President, Chief Commercial Officer at VCNA and Federico Cuervo, Senior Vice President, Head of VIS Americas, will speak to renowned actor Michel Brown about how ViacomCBS Networks Americas is transforming its business model.

With the explosion of the creation of premium series in Latin America, the race to sign the best talent has also shot up. And Mexico is one of the greatest exponents of this phenomenon. Can we now speak of our own voices in the world of Mexican and Latin American premium series? Are there real showrunners in the region? How are we betting on finding and promoting emerging talent? Where are the most innovative and unique ideas coming from? What do the stories produced in Mexico have to captivate the rest of the international audience?