JB Perrette, CEO and President of Global Streaming and Games at Warner Bros. Discovery, announced that LatAm will be the first international market the platform will reach early next year.
This Friday, September 22, during a conference at the annual Entertainment and Technology Summit organized by Variety in Los Angeles, JB Perrette, CEO and President of Global Streaming and Games at Warner Bros. Discovery, announced that Max will be launched in Latin America during the first quarter of 2024.
Latin America will be the first international market to launch the streaming platform, which will offer consumers a wide variety of high-quality entertainment for all ages, in the multiple genres and formats of the extensive Warner Bros. Discovery family of brands.
Regarding the international rollout of Max, Perrette commented: “We have to launch it in the rest of the world, including Latin America, Europe and Asia-Pacific, where we were originally going to do it later this year. To make sure we do it right, we are going to delay the arrival in Latin America until the first quarter of next year.”