The final episode of Madd Entertainment’s drama aired on September 8 by Fox in Turkey and registered 8,472,522 tweets, becoming the most tweeted series worldwide, stealing the title from Game of Thrones.
With millions of fans in America and Europe, the Turkish flame is more alive than ever, not only in Turkey but also globally, as proven by the latest milestone achieved by the genre, which managed to take a step outside of television and conquer social media.
Because Love is in the Air, the Turkish drama distributed by Madd Entertainment, ended its second season this past Wednesday, September 8 on Fox in Turkey, sweeping not only the ratings, but also leaving its mark on Twitter.
The final episode of the series became the most tweeted in TV history, registering 8,472,522 tweets through the hashtag #sonkezsençalkapımı (#LoveIsInTheAairForTheLastTime).
— Dizilah (@dizilah) September 9, 2021
The hashtag became a trending topic in Turkey and in more than 38 countries around the world, including several in Latin America and Spain.
The series thus managed to snatch the title from none other than Game of Thrones, which had registered more than 7.8 million tweets with its episode The Battle of Winterfell on April 28, 2019.
An MF Yapım production, Love is in the Air premiered in Turkey under the original title Sen Çal Kapımı, and has two seasons and 160 episodes. It stars Hande Erçel, Kerem Bürsin, Neslihan Yeldan, Bige Önal, Evrim Doğan, İsmail Ege Şaşmaz, Anıl İlter, Melisa Döngel, Çağrı Çıtanak, Elçim Afacan, Sitare Boakbak, Sarkükükhan Gürshan Görskhan, and Somkükhan Gürskhan Gäkbak, Somkükhan Sarphan Gökhan.
Distributed by Madd Entertainment, the series reached more than 60 territories around the world, including Spain and Puerto Rico.