In his new role, the executive will be in charge of leading, developing and executing the comprehensive marketing plan for the entire company.

Claxson, the media company specializing in the production and distribution of high-quality entertainment content for multiple platforms in Latin America and Iberia, announced the appointment of a new Marketing Director for its HOTGO Media division.

Hernán Grippo, current Digital Marketing Manager, has been appointed Marketing Director of HOTGO Media, with the aim of leading, developing and executing the comprehensive Marketing plan of the entire company.

Among his responsibilities, he will promote the growth of pay TV, HOTGO.TV and generate new digital businesses.

Hernán has a long track record in eCommerce and digital marketing, and he joined the company in September of last year, reporting to Esteban Borrás, current VP of Sales. In this new role, he will continue to work strongly with all areas to achieve the proposed objectives.

“I want to congratulate Hernán for his new and well-deserved promotion and we wish him success in his new role,” said Esteban Borrás, VP of HotGo Media.