Juan Sebastián Verón and Jorge Campos, two soccer legends, are just two of the highlights of Sports Summit Mexico, which will take place on July 3 and 4 at the Westin Marriot Santa Fé. Soccer executives such as Javier Tebas (LaLiga), Miguel Angel Marin (Atlético Madrid), José María del Nido Carrasco (Sevilla FC) and the president of the Mexican Olympic Committee, María José Alcalá, complete a first line of sports personalities with great institutional importance.

Kings League will be present. Also companies such as YouTube, AWS, Meta, Fox Sports and TV Azteca. Referents of Mexican clubs and MLS… If Sports Summit, before the pandemic, began to build its brand in Mexico in 2020, this return already speaks of an event that will have different levels of attraction. As always, with themes that put the fan at the center of the conversation from innovations in the transmission of sports, the management of clubs and leagues and the intersection with activities such as gaming and esports.

The event will have a special focus on new content formats and broadcasting business models: the evolution of sports rights in the digital era will be discussed, with the participation of leaders of television channels and streaming platforms such as Fox Sports and Azteca Deportes. There will also be special presentations such as LALiga Studios and its new way of producing an inspiring storytelling based on one of the most popular soccer leagues in the world.

This area will also present about the emergence of sports content that escapes traditional sports formats to give way to innovative competitions: we will learn more about these different practices according to sports content strategies at Azteca Deportes, Azteca Deportes Network and Nitro.

The sportainment concept will be honored and developed by an organization that revolutionized the concept that combines sports with different forms of entertainment: the Kings League phenomenon and its impact on interaction and audiences, insights from the global final played at the Rayados de Monterrey stadium that had more than 50 thousand spectators in person and more than 50 million online fans, which resulted in new audience records on different platforms.

Following the trend of putting the fan at the center of the scene, Sports Summit Mexico will feature an expert in hospitality in stadiums and entertainment spaces. Chus Bueno, from Legends International. This company specializes in creating memorable experiences beyond the game in emblematic sports venues such as the stadiums of Real Madrid, Manchester City, Sofi Stadium and soon the new FC Barcelona stadium.

With a large number of fans in Mexico, the growth and expansion of the NFL is another must-read agenda item. Local representatives from different franchises will talk about expansion plans and fan engagement, including games in Mexico and other international markets such as Germany, soon Brazil and in 2025 the arrival in Madrid. There will be representatives from the Kansas City Chiefs, 49ers and Arizona.

The way to connect with Latin American fans will have another space for conversation with Bayern Munich and Amplifica, a digital marketing agency that deploys the social media strategies of the Premier League and NBA for the entire Latin American market. In the Social Tech section, Meta will present best practice cases of organizations and content creators that combine the use of WhatsApp, Instagram and Threads to have a 360-degree view of the use of integrated tools for more effective communication.

The use of generative artificial intelligence and its influence in the industry will come with success stories from AWS with Formula 1, NFL, Bundesliga and NHL, among other organizations, with examples on how the latest version of AI allows to process data and advanced metrics in different sports sectors. There will also be a presentation on the use of artificial intelligence in customized sponsorships: virtual ads and logo changes in sports broadcasts in real time and with a special focus on combat sports, one of the main dishes on the sports menu in Mexico.

The countdown to the Paris 2024 Olympic Games -which begin on July 26- will have a case that reveals the way in which a competition of this relevance is now broadcast and consumed with the multiscreen proposal of Claro Sports and its alliance with YouTube. The two platforms will have up to 10 screens simultaneously to offer more than 11,000 hours of live content generated by the Games and follow the actions of Mexican athletes and global stars.

The drive for technological solutions in the sports industry will feature several scenes. The event will open with a panel on data and technology to personalize performances and experiences, building a data-driven culture for decision-making based on technological data. Franco Segarra from Valencia CF, Edson Crevecoeur from Miami Heat and Pavel Pardo will talk about technology and data in a new era of sports.

Golf will be presented by experts who will talk about the impact of technologies in golf course design, business models and immersive experiences. A hybrid way of practicing the sport: the real courses and their versions in the metaverse.

It will be two days of conversations, networking, concept updates and an always innovative approach to understand the dynamics of an industry. A return to Mexico after four years and with the pulse of what the sport communicates and should be addressed.