The new content studio is comprised of a distribution catalogue of over 1000 hours and five premium production entities: Pulse Films, UnTypical, VICE Studios LatAm, VICE Studios Canada and a news documentary unit.

VICE Media Group today announces the formation of VICE Studios Group, an award-winning global content studio comprised of a distribution catalogue of over 1000 hours and five premium production entities: Pulse Films, UnTypical, VICE Studios LatAm, VICE Studios Canada and a news documentary unit.

VICE Studios Group will be led by newly elevated Co-Presidents Jamie Hall in London and Danny Gabai in Los Angeles. The pair will lead these distinct and dynamic production companies to a new period of creativity and collaboration.

Working with global streamers, linear broadcasters and brands around the world, the multifaceted production group will develop, finance, and produce multi-genre, cutting-edge content. Driven by exceptional talent and producing noisy storytelling with a strong artistic vision, VICE Studios Group companies will tell the stories others do not – entertainingly.

Pulse Films will continue its legacy in producing long and short-form content covering commercials and music videos, scripted film and television series, and music documentaries. The company’s Director roster will continue to make it filmmaker and talent focused. Recent credits include Gangs of London currently in its third season for Sky and AMC+, feature film Bad Apples starring Saoirse Ronan, Lewis Capaldi: How I’m Feeling Now (Netflix), and Victoria’s Secret: The Tour 23 (Amazon).

UnTypical is the new name for the production company formerly known as VICE Studios. The company’s focus will be on global documentaries and formats, working with auteurs and securing unique access to give viewers a different point of view. Previous work includes social media phenomena and MAX hit Bama Rush, ESPN 30 for 30: The American Gladiator Documentary, Netflix series Encounters, and the Sean Penn directed documentary film, Superpower, in collaboration with VICE News. The team has already had a strong start to the year with two premieres at Sundance with The Gospel According to Tammy Faye (executive produced by Elton John and David Furnish), and DEVO (directed by Chris Smith).

VICE Studios Canada is the premium production entity based in Canada, focused on factual format series servicing broadcasters such as VICE TV and Bell Media’s Crave. The company has produced a number of series for the hit franchise Dark Side, including five series of wrestling sensation Dark of the Ring, and Dark Side of Comedy, the comprehensive documentary Qanon: The Search for Q and Tales from the Territories.

VICE Studios LatAm, is dedicated to highlighting Latin American and LatinX stories, specialising in documentary series and other non-scripted formats. The studio is behind Netflix hits 1994 and La Divina Gula (Heavenly Bites). Later this year, the series and first original format for VICE, Lucha De Antojos (Street Chefs) will air on ViX.

The group also includes a long-form news documentary team. Using the hard-driven, raw and thoughtful approach for which VICE is known for and will produce premium, current affairs documentaries and non-fiction series, with a fast turnaround and a contemporary lens on events that define our lives. Earlier this year the team was prized with the RTS Award for On-Demand Journalism Stealing Ukraine’s Children.

Bruce Dixon, CEO, VICE Media Group said: “Leveraging the strengths across our production companies under the VICE brand creates a powerful offering for producers and talent who create content that pushes the boundaries of traditional film and television. Jamie and Danny are the right leaders to drive the Studios’ business forward and lead our incredibly talented teams.”

Danny Gabai and Jamie Hall, Co-Presidents, VICE Studios Group commented, “The creation of VICE Studios Group positions us for growth, offering unique opportunities to talent and sparking collaborations whilst still remaining true to each company’s strengths and content legacies. We have over 20 productions currently filming, or in the edit, across scripted, non-fiction, news, branded and music docs giving us a robust pipeline and plenty to be excited about.”

Hall, who has been with Pulse Films since 2018, was most recently Chief Operating Officer of Scripted Content, based in the company’s London offices. Under Hall’s leadership the scripted division at Pulse Films has expanded with a strong development slate, acquiring the rights to award-winning debut novel An Olive Grove in Ends from Moses McKenzie, and Sunday Times Bestseller The Perfect Girlfriend, and bringing series to life such as Sky and AMC hit, Gangs of London, Hall previously was COO of Frank Spotnitz’s Big Light Productions and was head of commercial affairs for Eleven.

Gabai, was previously Chief Content Officer at VICE Studios, where he played an instrumental part in building the production company from the ground up to encompass VICE’s feature film, premium -scripted and documentary productions. Gabai has produced multiple award-winning feature films, documentaries and television series, including the 3-time Academy Award-nominated and 2-time BAFTA nominated animated documentary FLEE; Chris Smith’s Emmy-nominated Netflix documentaries Fyre: The Greatest Party That Never Happened and Jim & Andy: The Great Beyond and film The Report starring Adam Driver. Prior to VICE, Gabai was a Motion Picture Agent at WME Entertainment and the William Morris Agency.

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The format will premiere on ViX.

VICE Studios is in production with its first-ever format series Lucha de Antojos (Street Chefs), which will air on ViX the Spanish-language streaming service.

Lucha de Antojos focuses on eight high-end chefs forced to ditch their luxurious and industrial kitchens and cook in street carts on the streets of Mexico, where they’ll have to cook for the masses, who will then pick who’s the best street food cook.

In every episode of Lucha de Antojos we’ll be cooking from the most scenic spots in Mexico City, featuring an iconic street dish and celebrating the authentic Mexican street chefs that have made a name for themselves. We will not only find out who is the best chef among the eight, but we will also find out what the street really prefers, the tradition and flavors of the street chefs or the technique and knowledge of the chefs. Ultimately “Lucha de Antojos” is not just a culinary competition; it’s a celebration of Mexico’s rich street food culture and the chefs who keep it alive.

Edgar Jaramillo, VICE Studios’ senior director of Unscripted Series, said: “I am excited to announce Lucha de Antojos as VICE Studios’ first original format. Bringing this project to life has been a dream come true, and it wouldn’t have been possible without our partners at ViX. This show is a celebration of the people, culture and vibrant flavors that define Mexico. This culinary battle, where top chefs vie for the throne of Mexican street food, embodies the innovation and creativity that we at VICE Studios are proud to bring to the screen. It’s a taste of Mexico like never before.”

The series is hosted by, actor, entrepreneur, and food influencer Andres de Oliveira, and stars renowned chefs Anna Ruiz, Alexis Ayala, Alexander Suastegui, Chris Dommit, Diego Nino, Emmanuel Prieto, Josefina Lopez and Mariano Torre Hutt.

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Viaplay will offer over 210 hours of VICE programming spanning true crime, investigative documentary, entertainment, sport and lifestyle in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia and Lithuania.

VICE Distribution, the distribution arm of VICE Media Group, has secured a new content partnership with the Viaplay streaming service for over 210 hours of VICE programming for the Nordic and Baltic regions, with titles spanning true crime, investigative documentary, entertainment, sport and lifestyle. The partnership covers Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia and Lithuania.

The agreement with Viaplay follows a multitude of recently announced deals for VICE Media Group’s content, partnerships and licensing division, including Pluto TV, Roku, Globo Brazil, Discovery U.S.Hispanic and renewals with All 4 in the U.K, SBS Australia and U.S. streamers Hulu and Discovery+, as well as the launch of the first VICE FAST channel on The Roku Channel and Samsung TV Plus.

Viaplay has acquired titles including VICE World News produced Small Town Secrets which follows a cold case in Connersville, Indiana where local authorities blundered their investigation into the disappearance of a promising 18-year old student athlete, and Chasing Famous which steps inside the UK’s premier multi-million pound influencer hub The Wave House, to see what it takes to make it on TikTok. From production arm VICE Studios, titles include the investigative documentary series QAnon: The Search for Q about the mysterious QAnon viral movement, as well as all seasons of hit wrestling show Dark Side of the Ring.

Other titles include Pulse Films produced Bad Cops: Betraying the Badge about corruption inside the police force, two seasons of the Michael K. Williams series Black Market from Freedome Pictures, Producer Farm and VICE World News, which recently premiered on VICE TV, and Dark Side of the 90s produced by Railsplitter Pictures and Insight Productions, which takes a deep dive into the decade’s untold history.

Bea Hegedus, Global Head of Distribution, VICE Media Group, said: “We know VICE’s unparalleled catalogue of premium unscripted series and documentaries connect with young audiences and will therefore bring a unique proposition to the Viaplay platform across the Nordic and Baltic regions. We’re excited to partner with Viaplay as we continue to build our business across EMEA.”

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The international producer is expanding its footprint in Latin America by developing the 6-part Mexican food series, Heavenly Bites, for the OTT platform, and announcing the appointment of Edgar Jaramillio as Senior Director, Unscripted in Latin America.

VICE Studios, the global production division of VICE Media Group, continues to grow its footprint in Latin America with the announcement of a new global commission for Netflix, 6-part food series La Divina Gula (Heavenly Bites).

La Divina Gula is a culinary journey through Mexico that follows the characters who have created the most eccentric and delicious flavors, by mixing their ingenuity with their passion for food.

La Divina Gula is created by Juan Márquez (The Chambermaid) created by Nacho Gil and Laura Woldenberg. The series is narrated by Memo Villegas, executive produced by Laura Woldenberg, produced by Ivonne Gutiérrez and edited by Joaquín Celaa. Carlos Correa serves as cinematographer.

As the business looks to expand its offering across both unscripted and scripted content with a focus on Latinx stories, the studio has also appointed Edgar Jaramillio as Senior Director, Unscripted. Jaramillio will oversee production operations in Latin America and will be responsible for growing VICE Studios’ non-scripted content pipeline in the region as well as developing and producing content focused on LatinX audiences. Jaramillo is based in Los Angeles and reports to Danny Gabai, Head of VICE Studios US.

Danny Gabai, Head of VICE Studios U.S said: “As we continue to build our business in the region, we are also focused on increasing our Latinx content offering across all genres to better represent the community and tell authentic stories. Edgar is a hugely talented creative who has already impressed us with his taste for strong characters, compelling stories and a very fresh perspective, and he has an unparalleled knowledge of the region – he is the perfect leader to grow our Latinx unscripted pipeline.”

Edgar Jaramillio, who was recently appointed as Senior Director, Unscripted for VICE Studios said: ““VICE Studios have a strong track record of producing premium unscripted content in Latin America and it’s exciting to join the business at this time of expansion and grow our slate of programming targeted at LatinX audiences. As we launch our fantastic series La Divina Gula with Netflix, we will continue to find unique stories from the region’s best creative talent.”

Edgar Jaramillo is an International and Daytime Emmy-nominated creative, who has produced television for Endemol Shine Boomdog, Viacom and Talpa Media amongst others. His work has reached global audiences on televised networks including Amazon Prime Video, Netflix, MTV, Univision and NBC Universal Telemundo. He recently executive produced three seasons of Amazon Prime Video’s Last One Laughing: Mexico and prior to that, he co-executive produced La Gran Sorpresa for Carnival Corporation, which filmed in over ten countries.

Previous productions in the region from VICE Studios for Netflix include Diego Orsono’s 1994, which follows a turmous year in Mexican politics, and the Mexican Academy of Cinematographic Arts and Science Award (Ariel) winning film The Three Deaths of Marisela Escobedo for Netflix – a story of a mother’s tireless crusade to jail her daughter’s murderer after Mexico’s justice system failed to do so.

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