The group is present at the event in Croatia on the hunt for new titles to add to its catalog, as well as showcase a varied slate of productions for the region.

Produced by Luis Cabrera, from Croatia

With the double duty of focusing both on content distribution and acquisition, Viaplay’s Suzanne Flowerday made its way to the new edition of NEM Dubrovnik, to showcase the latest additions to the group’s catalog, as well as find new content for its Viaplay Select brand and SVOD services.

And when it comes to content acquisition, there’s one leading genre that Viaplay has become an expert on. “We position ourselves as the best of the Nordics and the best of European content. So a lot of our key fans and key subscribers obviously love Nordic Noir, and that is our bread and butter,” the executive explained to ttvnews at the event in Croatia.

“But we also like to bring other European crime drama, hat has a kind of gritty Nordic flair to it,” she added. “And we work with a number of different companies to do that. We’ve got some Portuguese content, we’re looking at some Spanish content, essentially European content on the service. It’s a real mix, but for us, it’s about great storytelling. People come to us for high-end quality drama and storytelling.”

In addition to acquiring content, the executive is present in Croatia with a slate of productions to offer the international market. “We recently just launched Golden Boys in Sweden on TV4. This is a brand new mini-series, set around a true story, a real-life financial crime drama”, she explained.

Golden Boys is set in Stockholm in 1997. Financial criminal Joachim Posener, newly released from prison, dreams of building an empire – becoming powerful, respected and successful. Driven by a need to prove himself to his parents and provide for his seven-year-old son, he joins forces with his reckless, boundary-pushing cousin, Thomas Jisander. Together, they party hard, dream big, and devise a wildly illegal scheme to seize control of a major Swedish investment company – using an enigmatic British aristocrat as their front man. Calling themselves the “Golden Boys,” they pull off the largest financial crime in Swedish history.

But as a determined journalist begins to uncover the truth and the media and police close in, cracks form within the group. When the scheme collapses, Posener abandons everyone closest to him – Jisander, his parents, and his son – and flees the country. He has never returned.

“There’s a lot of dodgy dealings. And it’s basically about these three young guys who, with a sort of Wolf of Wall Street flair, think that they’re indestructible. It’s quite lavish,” she noted.

“We’re also here talking about our other programming. We actually distribute a number of HBO, SkyShowtime originals, such as The Informant, which is a Hugarian original”, he said.

Set in Budapest in 1985, it follows Geri, a wide-eyed college freshman, who arrives at university eager to begin a new chapter of independence and discovery. But his life takes a dark turn when State Security blackmails him into infiltrating a radical pro-democracy group. Tasked with spying on the charismatic rebel leader Száva and his circle of friends, Geri finds himself torn between loyalty to those he grows close to and the demands of a ruthless regime.

“We’ve also got a number of other shows from HBO, SkyShowtime, which range anywhere from Spanish to Nordic, to Czech, to Romanian. We’ve got a whole host. So that felt very particular for this market to kind of showcase local content also from this region”, she explained.

“And showing people what we do, and what we do best is sports. We have big partnerships in the Netherlands and in the Nordics with various personalities. Max Verstappen is an example. We do a lot with him as he’s our brand ambassador in the Netherlands. And we hold the rights to the F1. So we have a lot of documentaries with Max, as well as other players like Erling Haaland, who plays for Manchester City. He’s a partner of ours in the Nordics,” she explained.

In this regard, the executive explained Viaplay produces many documentaries in the world of sports, more recently a documentary called Sport vs. Money, which is a four-hour mini-series. “Super interesting for sports fans and football fans in particular”, she highlighted.

Sport vs Money tells the inside story of the collision between football and business – a story about power, ownership, and money that reaches far beyond the pitch. Across four episodes, Simon Jordan, the Premier League’s youngest-ever club owner, travels the globe to explore how decisions made by football’s top executives in the early 1990s set in motion a transformation that turned the world’s most beloved sport into a $100 billion global industry.

From London to Miami, Turin to New York, Jordan meets the people who have driven and defined this shift – including club owners, CEOs, FIFA executives, agents, and former players – to uncover how community-rooted clubs became global billion-dollar assets, how players evolved into worldwide brands, and how the future of the game is now shaped behind closed doors.

“You get interviews with the top club owners, people like Daniel Levy, top managers like Arsene Wenger. You know, it’s talking to all those guys and it’s basically seeing how it came about,” she said. “So we have a real mix of content, which is really exciting.”

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Hosted by former Premier League club owner Simon Jordan, the series will premiere on August 12th, on the Viaplay streaming service across the Nordics and the Netherlands.

Viaplay announces Sport vs Money with Simon Jordan, a revealing four-part documentary series that tackles one of the most urgent questions in global sport: how money is reshaping the game of football.

Hosted by former Premier League club owner and award-winning broadcaster Simon Jordan, the series will premiere on August 12th, 2025, on the Viaplay streaming service across the Nordics and the Netherlands. Viaplay Content Distribution handles international sales.

Sport vs Money tells the inside story of the collision between football and business. Across four episodes, Jordan – the Premier League’s youngest-ever owner – travels the globe to explore how decisions made by football’s top executives in the early 1990s set in motion a transformation that has turned the world’s most beloved sport into a vast entertainment industry.

From London to Miami, Turin to New York, Jordan meets the people who have driven and defined this shift – including club owners, CEOs, FIFA executives, agents and former players – to uncover how community-rooted clubs became billion-dollar assets, how players became global brands, and how the game’s future is being shaped behind closed doors.

Featured contributors include Arsene Wenger (FIFA), the man behind the revamped Club World Cup, and Andrea Agnelli (ex-Juventus), one of the architects of the controversial Super League proposal, as well as David Gill (Manchester United), Daniel Levy (Tottenham Hotspur), Freddie Ljungberg (Arsenal & Seattle Sounders), Rick Parry (Premier League), Lord Sugar (Tottenham Hotspur), and executives from Inter Miami, MLS, NFL and more.

Peter Nørrelund, EVP and Chief Sports & Business Development Officer, Viaplay Group: “Football has become much more than a game – it’s now a global industry worth billions, with players, clubs, and fans dealing with the rapid transformation of the modern game – in a world of rich traditions and cherished history. With Simon Jordan at the helm, Sport vs. Money delivers a bold, compelling, and timely look at the mechanisms that influence the sport from the inside out. This is essential viewing for anyone who loves the game, wishes to understand how it works – and where it’s headed.”

The series is produced by Grant Best, whose credits include the BAFTA-winning Rio Ferdinand: Being Mum & Dad (2017), Ronaldo’s World Cup story The Phenomenon (2022), and La Guerra Civil (2022), which premiered at Sundance. The series is executive produced by Hugh Sleight, whose credits include The Phenomenon, Maradona: The Fall, Green Lions, Canelo: The Greatest Athlete You’ve Never Seen, and The Making of Anthony Joshua.

Sport vs Money with Simon Jordan continues Viaplay’s commitment to premium nonfiction content that resonates with global audiences and challenges conventional narratives.

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Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku.

Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK.

Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku, which is the No. 1 TV streaming platform in the US and Canada by hours streamed (source: Hypothesis Group, December 2022).

In December, Viaplay Group and Roku announced an agreement to add Viaplay to The Roku Channel’s Premium Subscriptions line-up in the US.

In the US and Canada, Viaplay subscribers can enjoy over 1,500 hours of acclaimed series and films, alongside curated third-party content. Viaplay is the world’s leading producer of Nordic Noir – premium drama from the Nordic region – and its offering spans top-class crime thrillers, young adult shows, historical dramas, documentaries and much more.

The Viaplay series available in North America include the provocative young adult drama Threesome; the critically rated biopic The Dreamer – Becoming Karen Blixen starring Connie Nielsen (Gladiator); and the gripping US-Swedish crime series ‘Cell 8’.

Viaplay viewers in the UK can access hit titles such as the intense crime drama Face to Face with Lars Mikkelsen (House of Cards); the acclaimed Danish series White Sands and Seaside Hotel; and the legendary The Bridge; as well as live sports such as football from the UEFA EURO 2024 Qualifiers, LaLiga and Scottish Cup, United Rugby Championship and NHL ice hockey.

Vanda Rapti, Viaplay Group EVP and Chief Commercial Officer, North America & Viaplay Select: “This multi-year partnership makes it even easier for audiences in Viaplay’s three newest markets to subscribe to our unique service. Roku has outstanding reach and brand recognition among viewers. Launching on Roku devices will bring Viaplay directly to many more fans of top-quality international storytelling – both those who love Nordic Noir and those who just don’t know it yet – and to sports supporters across the UK.”

Mary-Anne Taylor, Director International Content Distribution at Roku: “Roku makes it easy for users to find diverse international content such as Viaplay’s renowned Nordic Noir premium dramas, on a platform that supports cutting edge search features and functionality. This new partnership brings the best of the Nordics to Roku customers in the US, Canada and the UK, and Viaplay’s attractive sports offering to our users in the UK.”

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The nordic streaming service launched officially in the US and is priced at $5.99 per month

Viaplay, the streaming service focused on Nordic content, is launching today in the US. The service is priced at $5.99 per month, includes a seven-day free trial, and is planning ot extend its reach to Canada in March 7th.

Viaplay offers thousands of hours of curated content from the Nordic region. The service features series, films and documentaries, focused largely on psychological series from the region in a genre known as Nordic Noir. All film and TV content is subtitled in English. Its North American debut also comes with exclusive premieres of more than 50 premium series and films.

Dramas like the Danish Trom, the Norwegian Furia and the Swedish Threesome are exclusives of the service.

At launch the service will be available to stream via iOS and Android mobile apps, Chromecast devices, apps across smart TVs, Android TV, Google TV, Amazon Fire TV, Apple TV, as well as through Comcast’s Xfinity and Xumo platforms, and offered as one of the premium subscription options on The Roku Channel.

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Viaplay app available in the US from 22 February and in Canada from 7 March, offering over 1,500 hours of premium European content, including popular Nordic Noir dramas.

Viaplay Group will launch its Viaplay streaming service on a direct-to-consumer (D2C) basis in the US on 22 February and in Canada on 7 March.

Viewers will be able to stream more than 1,500 hours of premium European content through the Viaplay app at launch, with at least one premiere to follow every week. Viaplay’s unique offering includes popular ‘Nordic Noir’ dramas and critically acclaimed series, films and documentaries, many starring major Hollywood names.

The service will be priced at USD 5.99 and CAD 6.99 per month in the US and Canada respectively. Viaplay’s North American launches will take its D2C footprint to 13 markets.

Viaplay is the leading producer of ‘Nordic Noir’ – high-quality, psychologically penetrating crime drama from the Nordic region. Highlights of Viaplay’s ‘Nordic Noir’ content available in the US and Canada include ‘Trom’ starring Ulrich Thomsen (The New Pope; The Blacklist), Furia and Partisan with Fares Fares (Rogue One: A Star Wars Story). The line-up also includes Viaplay’s provocative young adult drama Threesome co-starring Lucien Laviscount (Emily in Paris), a broad range of compelling documentaries and much more.

In addition, Viaplay will offer curated third-party films such as A Man Called Ove (recently remade in Hollywood starring Tom Hanks), the Oscar-winning dark comedy Another Round with Mads Mikkelsen (Casino Royale) and Sofia Helin (Alex Rider)’s historical drama The Emigrants, along with the dark financial series Exit – one of Norway’s most streamed dramas ever. All content will have English subtitles.

Anders Jensen, Viaplay Group President and CEO: “In just two years, Viaplay has expanded from the Nordic region to become a truly international entertainment provider, both direct-to-consumer and through partners. Our premium storytelling, combined with world-class sports in our European markets, is helping to set us apart from the competition, and we tailor our offering to each new country. We see an appreciative core audience in North America for our stylish international content, and an attractive opportunity to take a specialised position in the world’s most dynamic streaming market.”

Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select: “The appetite for top-quality international content is higher than ever in North America, so the time is ideal to bring the best of Nordic storytelling direct to local audiences. Nordic design, creativity and scenery are already world-famous, and are on full display in the region’s films and series. Viaplay will show more of this unique content in North America than any other streamer – and ‘Nordic Noir’ is just the beginning.”

In North America, the Viaplay app is supported by a wide range of devices and platforms, including smart TVs; Android and iOS smartphones and tablets; Amazon Fire TV, Android TV, Apple TV and Chromecast; and Mac and PC.

Viaplay is also available in the US through Comcast’s Xfinity and Xumo platforms, and as part of The Roku Channel’s Premium Subscriptions line-up.

Viaplay’s direct-to-consumer streaming service is today available in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and the UK. The Viaplay Select branded content concept, which makes Viaplay content available on partner platforms, has launched in 20 markets around the world.

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Over 1,500 hours of premium Nordic Viaplay content available through Premium Subscriptions on The Roku Channel in the US.

Viaplay Group and Roku have agreed on a multi-year partnership that makes a broad range of Viaplay’s premium Nordic content available through Premium Subscriptions on The Roku Channel in the US. Viewers can now add a Viaplay subscription through Premium Subscriptions and enjoy over 1,500 hours of Viaplay’s most acclaimed series and films and curated third-party content.

In Q4 2021, The Roku Channel reached US households with an estimated 80 million people.

Viaplay’s content will join The Roku Channel’s US line-up of over 50 subscription offerings. In addition to Premium Subscriptions, The Roku Channel offers over 350 free live linear TV channels and 80,000 free movies and programs. Along with Roku’s own devices, The Roku Channel is available on web, iOS and Android platforms, as well as on Amazon Fire TV and selected Samsung TVs. Users can click here (US-based customers only) for complete terms and to sign up.

Since premiering its first original show in 2016, Viaplay has established itself as a leading producer of high-quality, psychologically penetrating crime drama from the Nordic region – a style of screen storytelling known as ‘Nordic noir’. Viaplay’s offering also includes young adult series, historical dramas, documentaries and much more.

Shows available on Viaplay through The Roku Channel in the US include the Danish thriller Trom starring Ulrich Thomsen (The New Pope); the hit Swedish crime series No Time to Mourn; and Norway’s acclaimed drama Exit with Tobias Santelmann (Point Break).

Vanda Rapti, Viaplay Group Chief Commercial Officer, North America and Viaplay Select: “Launching on The Roku Channel offers Viaplay outstanding reach in the world’s largest streaming market. Our award-winning series and films, many with internationally recognised stars, are an ideal fit for The Roku Channel’s diverse line-up of Premium Subscriptions. Premium Nordic content has a dedicated audience in the US, and fans can now experience the most stylish and thrilling stories that the region has to offer.”

In addition to The Roku Channel, Viaplay is currently available in the US via Comcast’s Xfinity platforms. Viaplay will make its own direct-to-consumer Viaplay app available in the US with a separate launch in early 2023.

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The branded and curated content concept will increase Viaplay’s market presence to at least 21 countries by end of 2023.

Viaplay has launched a branded content concept, Viaplay Select, which will be available through partner platforms in selected markets.

Viaplay Select will initially offer up to 450 hours of curated premium content -with more added on a regular basis- to viewers in at least five new territories during 2022, starting with Japan’s WOWOW from April.

Viaplay Select adds a further track to Viaplay’s international expansion and will increase Viaplay’s market presence to at least 21 countries by the end of 2023, with the Viaplay app available direct to consumers in at least 16 countries by the same date.

Viaplay is one of the Nordic region’s leading producers of original content, with at least 70 Viaplay Originals set to premiere in 2022, and Viaplay Select will include a wide range of these productions alongside selected third-party Nordic and international content. Up to 300 new hours of first-run content will be added to Viaplay Select every year.

Viaplay Select will focus on markets where Viaplay is not currently prioritising the launch of a direct-to-consumer service, and where local partners can benefit from Viaplay’s unique content pipeline.

Anders Jensen, NENT Group President and CEO: “The uniqueness of Nordic content is creating significant global demand for this type of storytelling – and nobody delivers higher quality or volumes than us. Viaplay Select will be a fantastic showcase that helps partners stand out in a competitive streaming landscape, while increasing our content investment returns. Viaplay’s new partner markets will be margin-accretive from day one. We continue to innovate and collaborate to bring our award-winning stories to viewers around the world.”

Vanda Rapti, NENT Group SVP & Head of Acquisitions, Content Distribution & Partnerships: “Viaplay Select will be a very appealing offering to partners. Our fast-growing slate of Viaplay Originals, coupled with global IP control and multi-market relationships, mean we can offer a unique pipeline of content with a proven track record of attracting quality-conscious audiences.”

In Viaplay’s current direct-to-consumer markets, the service has a broad offering of Viaplay Originals, Hollywood films and series, documentaries, reality, kids content and premium live sports (the Nordic and Baltic countries, Poland and the Netherlands); or a specialised line-up centered on Nordic content (the US, where Viaplay is currently available through Comcast with a direct-to-consumer offering to follow in due course).

Viaplay will launch, including live sports, in the UK in the second half of 2022; followed by Canada, Germany, Austria and Switzerland during 2023, with more information on its content offering to come.

La entrada Viaplay Launches Viaplay Select and Expands Internationally se publicó primero en TTV News.