The event will take place in Miami on April 1 and 2 with an enhanced marketplace and an expanded conference summit.

The 2025 Sportel season is officially underway. Kicking off the year’s events, Sportel returns to Miami on April 1-2, 2025, with an enhanced marketplace and an expanded conference summit, uniting the global sports media and tech industry, for two days of high-impact networking, deal-making, and cutting-edge insights. Hosted at the prestigious JW Marriott Miami, in the heart of Brickell’s vibrant waterfront and financial district, Sportel reaffirms Miami’s role as a premier sports business hub.

MIAMI: A BOOMING SPORTS BUSINESS DESTINATION

Strategically located at the crossroads of North America, Latin America, and Europe, Miami has become a prime destination for businesses looking to expand across these dynamic markets. The city is also set to host some of the world’s biggest sporting events in the coming years, including, Nascar Cup Series, F1 Miami Grand Prix and FIFA World Cup 2026.

These high-profile events, combined with Miami’s growing sports tech ecosystem, further solidify its reputation as a key hub for sports business and innovation.

A THRIVING MARKETPLACE

Over two days, Sportel Miami will gather leading media rights holders, TV networks, streaming platforms, and sports tech companies. Participants will include Bein Media Group, CAA Eleven, Caracol Tv, Dazn, DFB, FIFA, Fight Sports, Formula E, Globo, Greenfly, Harmonic, Iko Mg, Img, Infront, Lfp Media, Major League Baseball, Matchroom, Mediapro, Multi TV, NBA, Premier League, Protocol Sports, Spectatr, Sportforia, Teradek, Two Circles, Veritone, Vivaro, Wbd Sports, World Rugby, WPT Enterprises, and many more.

To maximise visibility and ROI, Sportel offers all-inclusive packages combining speaking opportunities, exhibition space, and sponsorship activations, providing an exclusive platform for companies to showcase their expertise and connect with key decision-makers.

CONFERENCE SUMMIT: A VISIONARY PROGRAMME

The Sportel community will be able to enhance its experience with an innovative Conference Summit offering a dynamic lineup of Masterclasses, Keynotes, and Presentations designed to expand knowledge, inspire action and foster meaningful connections. With the rapid evolution of sports media and technology, this year’s summit will tackle the industry’s biggest challenges and opportunities, including the US as a media hub for major sporting events, Generative AI, Live Sports Streaming, Sponsorship, Fan Engagement, and the expansion of European Football Leagues in the US.

Confirmed Speakers include:

• Janelle Prieto, FIFA World Cup 26 Miami Host Committee
• Esmeralda Negron, Dazn
• Shawne Merriman, Lights Out
• Dom Hayes, World Rugby
• Lowell Conn, Protocol Sports
• David Labrune, Lfp Media
• Eduardo Arias, Paramount/Pluto TV
• Shifa Garg, Spectatr
• Vikash Samota, Multitv
• Nicolas Garcia Hemme, Laliga North America
• Yannick Ramcke, Onefootball
• Ethan Podell, Greenfly
• Greg Maratea, Iron Mountain
• Mat Ratner, Greater Miami Convention & Visitors Bureau Harmonic, Vivaro

“We are thrilled to return to Miami, Sportel America’s historic home, where the potential for growth in the sports business sector is immense. In the coming years, Miami will host numerous national and international sporting events, further cementing its status as a global sports hub. Sportel Miami will be a unique opportunity for our community to meet and connect with sports media and tech decision-makers from across the Americas and beyond,” explains Agnes Marsan, Executive Director of Sportel Miami.

La entrada Sportel Miami Unveils Dates, Speakers and Agenda for 2025 se publicó primero en TTV News.

2024 marks the 35th anniversary of the historic Sportel Monaco event, which will take place October 28-30.

Sportel closed an unprecedented day in Buenos Aires with its first foray into Latin America, which hosted more than 400 participants from some 220 companies, 45% C-level attendees, 28% content buyers, more than 60 news companies, and 31 countries represented.

Of the countries attending, 45% were from Latin America, 20% from North America, 30% from Europe, and 5% from other countries such as Asia and the Middle East.

Buenos Aires, the vibrant capital and revered soccer center with a strong sports culture, was the dynamic backdrop for a new edition of Sportel dedicated to the Americas. Organized for the first time in a Spanish-speaking country, on May 14-15 in Argentina, the event brought together key decision-makers from the international sports business industry from North and South America and the rest of the world.

“We sincerely thank all our esteemed participants, exhibitors, partners, and speakers who followed us in this new adventure and contributed to the success of this first Sportel in Argentina. A huge thank you to our expert regional event partners, Lions Sports & Media, J&S EG, and ProEnter, for hosting the event,” says Laurent Puons, CEO of Sportel.

Sportel continues its quest for new territories by driving international development. After Bali in February, Sportel moved South for a new regional market dedicated to the Americas, offering new opportunities for the Sportel community to meet with business leaders from the Latam region, who do not usually attend the flagship event, Sportel Monaco.

Over two days of an exciting tango of talks and Sportel business meetings, the event welcomed more than 400 participants from some 220 companies representing 31 countries.

“South America longed for an event that would bring together the top leaders in the sports business world. With our partners J&S and ProEnter, we are delighted to have made it a reality, allowing our South American partners and counterparts to meet and do business with the Sportel community,” explains Martin Rey, Vice President of Lions Sports and Media.

2024 marks the 35th anniversary of the historic Sportel Monaco event, which will take place October 28-30. While exhibiting companies have already booked 80% of the floor space, online registration for attendees will open on May 28.

La entrada Sportel Closed an Unprecedented Edition in Buenos Aires se publicó primero en TTV News.

The event, which has its main venue in Monaco, is being held for the first time in South America, and it remains to be seen whether it will return to the region in 2025.

More than 400 participants and 60 new companies attended the first day of Sportel Rendez-Vous in Buenos Aires. This is the first time the event has been held in South America, and it opens the door to new business between European and Latin American companies that have gathered in this relevant sports market.

To find out the balance of the first day, we talked to Laurent Puons, CEO of Monaco Mediax in charge of the Sportel brand. He said he was very happy to be in Buenos Aires for the first edition of Sportel Rendez-Vous in South America. “It’s a new opportunity for the European community to meet the South American community and the rest of the world,” he said.

According to Puons, although their main and most important event is based in Monaco, with more than two thousand attendees per day, they are pleased with what they achieved in this edition in Buenos Aires. “With more than 400 participants from 31 countries, 45% of the participation is Latin, and the most important thing is that more than 60 new companies attended Sportel for the first time,” he said.

For Sportel’s CEO, having new companies participating in the event is always a new business opportunity for the rest of his community. “I am sure that all the participants of this event will do very good business and I hope they will also sign contracts. Our goal is to provide our community with excellent business, excellent networking. And it will be the case, as you can see, the exhibition floor is full,” he assured.

Regarding the possibility of returning to Buenos Aires in 2025, Puons indicated that he would make the decision after this event. “I am convinced that it is a very good destination to hold an event like this, but I cannot say that we will return in 2025. I need to evaluate after the events and analyze the financial aspects. I will make the decision right after that,” he said.

La entrada 60 New Companies Attended Sportel Rendez-Vous in Buenos Aires se publicó primero en TTV News.

The event will serve as an essential bridge for the global sports media and technology industry, facilitating the exchange of experiences, best practices, and innovations.

Sportel Rendez-Vous Buenos Aires, an event that will serve as a bridge to facilitate the development of business and opportunities in Latin America, is just a few days away, taking the first steps in Argentina, the first Spanish-speaking country where Sportel will be held on May 14 and 15.

Sportel Rendez-Vous Buenos Aires will be an essential bridge for the global sports media and technology industry, facilitating the exchange of experiences, best practices, and innovations between the North and South American continent and the Sportel community.

Laurent Puons, CEO of Monaco Mediax, commented that this year opens a unique opportunity to develop the South American market, where the potential for development is enormous. “This event will offer new networking, meeting, and business opportunities with top executives from the sports broadcasting and technology industry from Argentina and other countries in preparation for the numerous sports tournaments the region will host in the coming years,” he said.

For his part, Jorge Strika, CEO of J&S Entertainment Group, noted that they are very excited about Sportel America’s arrival in Argentina. “Having an event of international quality in our country, and being the first time it is held in a Spanish-speaking country, will bring a lot of prestige to the industry,” he said.

“These events help strengthen and expand the development of the sports industry in our continent, generating new business opportunities,” added Daniel Tamborini, CEO of Lions Sports & Media.

Buenos Aires, the vibrant capital and revered center of soccer and sports culture, is emerging as the premier conference destination in the Americas, which is why it has been chosen as the venue for the event. In addition, Argentina pioneered the cable television industry, achieving the highest level of coverage in the Americas. It also has a high level of content production distributed throughout the continent.

La entrada Sportel Rendez-Vous Focuses on Developing the South American Market se publicó primero en TTV News.

The Speakers Corner Conference Summit hosted by TNT Sports offers attendees a series of masterclasses, keynotes, and presentations.

Sportel Rendez-Vous is all set to kick off the international sports conference and market summit, which will take place May 14-15 at the Hilton Buenos Aires in collaboration with regional event partners J&S EG, Lions Sports & Media, and ProEnter. After multiple editions in Miami, the event moves to Latin America and, for the first time, will be held in Argentina.

The Speakers Corner Conference Summit, sponsored by TNT Sports, is already a must-attend event in all Sportel markets, which each year offers attendees a series of masterclasses, keynotes, and presentations to be held throughout the two-day event.

Topics will include new trends in streaming and digital content, new developments in regional soccer, the global powerhouse of MMA, how AI is shaping the future of sports, Latam as a hub for sports production pioneers, live sports betting opportunities, and the rise of women’s sports.

With a stellar lineup of speakers and technology disruptors, Sportel is a melting pot of international cultures, spanning North, South, and Central America Europe and beyond.

The Program Begins on May 14

The first day will begin with a special opening speech and welcome by the president of the Argentine Olympic Committee, Mario Moccia. This will be followed by a panel of international speakers with representatives from Bundesliga International (Robin Austermann), NBA (Arnon de Mello), and IMG (Guillermo Santa-Cruz), and moderated by leading sports media outlet SportBusiness (Callum McCarthy).

The panel will have the keynote Latin America: The Real Land of Opportunity, which will delve into how it has long been a land of promise and untapped potential for global rights holders, media groups, and agencies, especially as growth in the European and EEUU sports rights markets begins to slow.

Next, the Professional Fighters League (James Frewin) will share his thoughts on how PFL has created a global MMA Powerhouse and reshaped the sport and its remarkable growth trajectory. Next, Harmonic, Inc. (Leonardo Rombola), the first AI nod of the program, will present the lecture AI & Targeted Ads in Sports Content: Enhancing Engagement & Revenue.

The second panel, led by SportBusiness (Callum McCarthy), will explore Reaching a New Generation: Trends in Streaming & Digital Content, with the participation of platforms and innovators, such as Fanatiz (Juan Buscaglione), Protocol Sports Marketing (Lowell Conn), Sportian (Gonzalo Luthard) and CSN-Content Creator Network (Barrick Prince), who will illustrate how the growth of digital-only companies is shaping the future of the sports media industry.

The conference will follow the lunch break AI Shaping the Future of Sports: A New Era of Creativity & Innovation, with a stellar lineup of experts, WSC Sports (Felipe Cabrera), Supponor (Massimo Magri) and Stats Perform (Ignacio Iturraspe), moderated in collaboration with Sports Value (Amir Somoggi).

Start-up BIZID (Facundo Pardo) will present the BRS—Behavioral Recognition System, an innovative platform for psychological and sociological analysis in the sports industry.

Next, global rights management and marketing company 1190 Sports will host a panel (Hernan Donnari, Julio Gianella) plus special guest Club Sporting Cristal (Joel Raffo) on The Collaborative Model Changing the Landscape of Peruvian Football.

The final Masterclass of the day Pioneers of Production for Major Sporting Events from MediaPro (José D’Amato), joined by Panam Sports (Michael Muller), who, as hosts of broadcast and production teams, will share from some of the region’s major sporting events, including the Pan American and Parapan American Games, the South American Cup, the FIFA World Cup and the FIFA World Cup.

As a spectacular finale to the day’s sessions and a firm Sportel favorite, Javier Tebas, the legendary President of LALIGA, will deliver a keynote speech and an interview on the latest LALIGA news.

The Schedule for May 15

To kick off the second day, the spotlight will be on the Masterclass New Markets for In-Play Sports Betting—Opportunities & Challenges, which will address the escalation of sports betting in the US and show how LATAM offers an attractive market, albeit with regulators still cautious in some areas.

He is followed by Telemétrico (Adrien Puente), who presents on Fox Sports Argentina and specializes in Formula 1, analyzing its invisible aspects. Next, TNT Sports (Gustavo Minaker) will share his views on this world leader in premium content broadcasting.

Moving on to ticketing, Imply (Tironi Paz Ortiz) and ElevenTickets (Cesar Sbrighi) will share how they are Sharing the Future Experiences in Sports and fan engagement. FanXp (Ariel Servetti) will present Modernization & Monetization of Stadiums with Betting Companies.

The last Masterclass of the day will end on an explosive note. In partnership with TNT Sports and accompanied by The Women’s Cup, CEO (John P Reynal) with more speakers to be announced.

The Boom in Women’s Sports: From Viewership to Commercial Properties will explore how men and women, along with established organizations, are investing in women’s sports regionally and globally and how it is developing in a huge and culturally diverse region.

To close the event on an innovative and entertaining note, a selection of Sportel will join the fast-paced Pitch Perfect session to present their creative solutions or business models to the international jury and participants. More information about the program is on their website.

La entrada Sportel Rendez-Vous Is All Set to Land in Buenos Aires se publicó primero en TTV News.