In the following interview with ttvnews, Gabriela Rodríguez, EVP of Content at R Media de Honduras, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Gabriela Rodríguez, EVP of Content at R Media de Honduras:

What kind of content, formats, or genres do you go for at industry events?

I think it is very important to get unique and different products. With the exposure to this bombardment of content, the audience has opened up to watching other types of content. 

Of course, we will always look for the best dramas because in our Latin American territories, there is a large audience for telenovelas, which are great series, and there is an offer for that. 

We have great distributors, with excellent products that we are always looking to select wisely for our territory, because obviously, the content search becomes complete because of the amount of supply. 

We are also looking for formats that are cost-efficient. Of course, we are looking for all kinds of products because our channels are multi-target.

We are also looking for solutions for our national production programs, because it is very important how that product will be integrated with our customers’ brands.

What content would you highlight among those that worked best for the company in 2024? 

2024 was a year of many satisfactions for us, because we had several projects on the air that we were waiting to materialize. We also had the Copa América, which was a success for us in terms of audience.

In addition to that, we made an international alliance with Telefuturo of Paraguay, and we achieved in collaboration with them the Calle 7 Internacional, which brings back to the screens of Honduras, this Chilean format so beloved, after 14 seasons.

What type of content is most in demand by your audience today?

To compete successfully, we need to include unique products, which is what local production gives us. There is always a preference for sports, for formats, and, of course, for telenovelas, which are always at the top of the national audience.

Where do you see the most significant growth potential for the company today, and how is this reflected in your programming strategy?

To know the local market in detail, to assertively select the contracts made at the programming level, and to creatively develop proposal formats according to the consumption habits of our country.

All the content we have has to be on multiple platforms and accessible for all our users to watch through the web, the channel, and mobile devices. To guarantee them accessibility.

La entrada TTV+ Buyers: What Are Buyers Looking For? se publicó primero en TTV News.

TTVNews celebrates its first 20 years, inviting friends and industry colleagues to share their personal experiences over the past two decades. Gabriela Rodriguez, EVP of Content at R Media, answers, “Where were you 20 years ago?”

This 2024 marks the 20th anniversary of TTVNews, a big reason to celebrate for the group. It is consolidating itself as one of the go-to media platforms in the audiovisual industry in Latin America.

To mark the occasion, we’ve invited friends and colleagues to share their experiences, challenges, and lessons learned over the last twenty years in this industry.

This time, Gabriela Rodriguez, EVP of Content at R Media, answers, “Where were you 20 years ago?”

Where were you 20 years ago?

Twenty years ago, I was the marketing and sales manager at Cable Color, responsible for acquiring international channels for the cable company.

What was your first international market?

In 2008, I transitioned to become the Commercialization Manager at Grupo OE Media. One of its key pillars, Channel 11, welcomed me into this beautiful industry and allowed me to attend my first international fair: the 2009 LA Screenings.

What growth opportunities do you see for the industry?

I couldn’t pinpoint just one area of opportunity in the audiovisual industry looking toward the future; several need to be addressed efficiently. One of them is achieving monetization, not just through traditional means, but by creating new ways to connect with audiences that are attractive to clients. This will help strengthen offerings and achieve a comprehensive 360-degree, multiplatform reach.

Additionally, each territory’s unique experience becomes a competitive advantage that must be leveraged. Local audience needs in areas such as news, entertainment, and all relevant societal content present an opportunity for monetization. However, it’s not just about sales; it’s about maintaining audience loyalty, fostering that connection that allows for continuous growth, and staying relevant in the globalized content market.

La entrada TTV 20 Years: Gabriela Rodríguez se publicó primero en TTV News.