The renowned executive was named Head of Sales and Acquisitions.

Prime Entertainment Group, a leading distribution company specializing in programs related to cinema for broadcasters, proudly announces the appointment of Leyla Formoso as the new Head of Sales and Acquisitions.

With over 25 years of industry experience and a remarkable track record, Leyla will spearhead Prime Entertainment Group’s strategic efforts to refresh and enhance its distribution strategy.

As part of the Hildegarde Group, Prime Entertainment Group has been a prominent player in the distribution of programs related to cinema for over two decades. With a focus on interviews, red carpets, news, and other cinematic programs, Prime Entertainment Group has established itself as a reliable source of premium entertainment.

In a bold move to expand its offerings, Prime Entertainment Group is set to integrate animation content from Hildegarde Group’s renowned and award-winning acclaimed animation production companies, Les Armateurs and Folimage, into its lineup. This initiative aims to diversify Prime’s content portfolio and offer a broader range of high-quality programming to the international broadcasting market.

Leyla Formoso’s appointment not only signifies Prime Entertainment Group’s commitment to growth but also underscores the importance of nurturing existing partnerships. With Leyla’s extensive industry relationships and track record, Prime Entertainment Group is proud to announce that she will continue to represent Nelvana and Corus Studios, two of her long-standing and faithful clients, alongside her new responsibilities at Prime. This collaboration will foster positive synergies and unlock new opportunities for both Prime Entertainment Group and its esteemed partners.

“Leyla Formoso’s appointment marks a pivotal moment for Prime Entertainment Group,” said Reginald de Guillebon, President at Hildegarde Group. “Her extensive experience and deep understanding of the industry, coupled with her passion for innovation, make her the ideal candidate to lead our sales and acquisitions team into this exciting new phase.”

Leyla Formoso brings a wealth of knowledge and expertise to her new role, including her longstanding relationships with clients such as Nelvana and Corus Studios. Her Latin spirit and unwavering dedication to excellence will undoubtedly energize Prime Entertainment Group’s sales initiatives and further solidify its position in the market as also acquiring animation content and New IP’s.

“I am thrilled to join Prime Entertainment Group and be part of this dynamic team”, said Leyla Formoso. “I look forward to leveraging my experience and collaborating with our partners to drive growth and deliver exceptional content to audiences worldwide.”

With Leyla Formoso at the helm of its sales and acquisitions efforts, Prime Entertainment Group is poised to embark on a new era of success and innovation in the distribution landscape.

La entrada Leyla Formoso Joins Prime Entertainment se publicó primero en TTV News.

The Parisian distribution and production company renewed their deal with the Austrian network for the cinematic documentary Daphné du Maurier: In Rebecca’s Footsteps.

Parisian distribution and production company, Prime Entertainment Group, renews their deal with major Austrian network ORF for the cinematic documentary Daphné du Maurier: In Rebecca’s Footsteps.

Prime has previously licensed media to ORF with the documentary New Orleans, In the Heat of Night (52) which explores the tumultuous socio-political climate of the city after the devastating Hurricane Katrina.

Daphné du Maurier: In Rebecca’s Footsteps is a beautifully curated documentary that explores the author’s work that inspired and was subsequently adapted into Alfred Hitchcock’s films such as Jamaica Inn, The Birds and one of his most acclaimed films, Rebecca. The documentary uses photographs, archival footage, and stunning shots of the windswept landscapes of Du Maurier’s beloved Cornwall, while an erudite selection of talking heads — including her daughter, Vicountess Tessa Montgomery of Alamein, and her biographer, Tatiana de Rosnay — discuss her childhood and life within a famous and bohemian family, her development as a writer, her complex domestic life and how the two women in Rebecca represented opposite and contradictory sides of Du Maurier’s complex personality.

This program greatly contributes to Prime’s collection of high-profile biographies based on cinema legends such as their latest documentaries featuring The True Story of The Barrymore’s (54’), The True Story of Dorothy Arzner (54’), and The True Story of Carry Grant (54’), which all explore influential Hollywood legends brought back to life through an incredible restoration process.

Alexandra Marguerite, Head of Sales at Prime, says: “It is a great satisfaction to work with ORF and bring a range of dynamic programs to an Austrian audience. Our documentary catalogue is continuously evolving and we are happy to continue our partnership with such leading players”.

La entrada ORF Nabs Prime Doc se publicó primero en TTV News.