İzzet Pinto, founder and CEO of the distributor, revealed to ttv at Mipcom that his new music competition format, unveiled on Sunday in Cannes, will have its first international adaptation in Italy.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Just two days after its world premiere at Cannes’ Olympia Cinema, The Greatest Duo, Global Agency’s new entertainment format, has already secured its first international adaptation in Italy, with a launch planned for March 2027.

“Two days ago, we had the world premiere of our newest project, The Greatest Duo. This time, we’ve brought a music competition format that combines reality and relationships through music. It’s something completely new for the genre. Our first edition will launch in Italy in March and then, hopefully, the US will follow. It’s a great start, and I’m very happy to share this breaking news with you,” İzzet Pinto, founder and CEO of Global Agency, told ttv at Mipcom.

Unveiled on Sunday, October 11, before an audience of international buyers, the format brings together singing duos competing in front of a four-member jury. Each contestant is evaluated individually, meaning that both members of a pair do not necessarily advance together.

One of the central moments comes when one contestant reaches the Golden Stage while their partner fails to qualify. In a segment called The Choice, the successful contestant must decide whether to remain loyal to their original partner, risking elimination, or select a stronger singer.

“Singing shows can sometimes feel a little cold, and people may find it difficult to connect with them. But in this format, because it’s based on family values and personal relationships, that connection is much stronger. The excitement and synergy between contestants create a completely new dimension,” Pinto explained.

“In today’s world, for a format to be successful, it has to go viral on social media. We call this format a social media engine,” he said.

“There’s a section where two contestants are voted on separately, and they’re trying to get enough votes from the jury and the audience to reach the Golden Stage. When one gets there and the other doesn’t, that’s the viral moment, because the singer who’s behind needs to earn enough points to reach their partner. And when they both finally reach the stage and meet there, that’s what we call the Big Bang Moment,” he explained.

The choice between staying with an original partner and switching to another singer creates another layer of tension.

“We tell the contestant: here are three other successful singers whose partners have also failed. Pick one of them and try to become the nation’s greatest duo, or choose your original partner. But if your partner fails again the following week, you’ll both be eliminated,” Pinto said. “So the contestant has to be very careful. It’s a choice between loyalty to their partner and ambition: trying to become very successful with a new partner. That becomes a viral moment. It’s something people will want to watch and share on TikTok, Instagram and YouTube.”

Pinto to Executive Produce the Italian Adaptation

The executive confirmed that he will be directly involved in the first adaptation of the format, although Global Agency will not serve as the local production partner.

“What we do is get involved as consultants and also as executive producers. Global Agency doesn’t become the production partner, but I, as the creator, will be executive producing it. I can’t wait to see it,” he said.

According to Pinto, the Italian production could be ready by the end of March 2027. The executive also highlighted the particular significance of the agreement for Global Agency, which is celebrating its 20th anniversary. “When Global Agency was founded twenty years ago, our first sale was to Italy with one of my formats. And now, twenty years later, we’re starting again with Italy. It’s come full circle. To me, it’s almost a miracle,” he said.

“I’ve been creating formats for the last twenty years, and I can easily say this is the best one I’ve created so far. I have huge expectations,” Pinto concluded.

La entrada Global Agency Confirms First The Greatest Duo Adaptation in Italy for March 2027 se publicó primero en TTV News.

The Portuguese adaptation of Turkish drama Gülperi, produced by TIMSBI Productions and distributed internationally by Global Agency, won the 2026 Venice TV Award in the Soap/Telenovela category. The three companies celebrated the achievement during the Cannes market.

Vitória, the Portuguese adaptation of Turkish drama Gülperi, has won the 2026 Venice TV Award in the Soap/Telenovela category, an achievement celebrated by Global Agency, TIMSBI Productions and Portuguese broadcaster SIC during Mipcom in Cannes.

Originally produced in Turkey by TIMSBI Productions, Gülperi was distributed internationally by Global Agency, which also licensed the scripted format rights for its Portuguese adaptation.

The local version premiered in prime time on SIC and also became available on OPTO and Disney+, expanding its reach across linear television and streaming.

Both productions tell the story of a determined mother fighting injustice and family opposition to reunite with her children and rebuild her life.

“We are very proud to see Vitória receive this prestigious international recognition. SIC is a strong partner that we greatly value working with, and it was a pleasure to celebrate this achievement together at Mipcom,” said İzzet Pinto, founder and CEO of Global Agency. “Gülperi has been sold to many countries and has achieved success across international markets. We believe its journey will continue with many more successes around the world.”.

Burak Sağyaşar, cofounder and CEO of TIMSBI Productions, also highlighted the international journey of the original story and its adaptation in Portugal.

“Seeing a story we created in Turkey find a new life in another country, and seeing audiences there embrace it as their own, is always very meaningful for us. Gülperi is a solid story that has been warmly received in many of the countries it has aired in, and its success in Angola, Mozambique and Portugal was so strong that we were pleased to have SIC continue on the journey with a local remake,” he said.

“To see that success turn into Vitória and now be crowned with a Venice TV Award makes us extremely proud. An adaptation only works when the local team truly makes the story their own, while keeping the heart of the original alive. SIC has done that beautifully,” he explained. “We are very happy to share this moment with our partners here at Mipcom and to celebrate the success of Vitória together.”

La entrada Global Agency, TIMSBI and SIC Celebrate Vitória’s Venice TV Award Win at Mipcom se publicó primero en TTV News.

The Turkish distributor introduced its new music competition format at Cinema Olympia, featuring a twist that allows contestants to change partners throughout the show. The exclusive event, held ahead of Mipcom 2026, also marked the company’s 20th anniversary, with an emotional tribute from İzzet Pinto to his late sister, Gila Kantar.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Global Agency unveiled its new entertainment format, The Greatest Duo, on Sunday during an exclusive event at Cinema Olympia in Cannes, ahead of Mipcom 2026. The presentation brought together a select group of international buyers for a first look at the Turkish company’s latest project, whose name and concept had been kept under wraps until the event.

The Greatest Duo is a reality singing competition in which duos perform before a four-member jury. The format’s main twist is that partnerships are not necessarily permanent: contestants can decide to change partners if they believe teaming up with someone else will improve their chances of progressing through the competition.

The show combines musical performances with the relationships between contestants and the decisions that can determine their future in the competition. Even the winners will face a final choice: continue their careers as a duo or pursue individual paths as solo artists.

Speaking to ttvnews ahead of the launch, İzzet Pinto, founder and CEO of Global Agency, had hinted at the company’s plans to introduce a format with the potential to become a major international franchise.

“It has a unique genre that explores relationships through music,” Pinto said at the time. “We wanted to create a special launch around the format, so we will hold its world premiere at the Olympia Cinema in Cannes, where we will welcome leading format buyers from around the world.”

Pinto is particularly confident in the show’s potential to generate viral moments through its partner-swapping dynamics and the relationships that develop throughout the competition.

The event also held special significance for Global Agency, which is celebrating its 20th anniversary this week, at the very market where the company began its journey.

“We are celebrating 20 years this week. Global Agency was founded 20 years ago during Mipcom. When we started, I didn’t know if we would last, and now I can say yes, we made it,” Pinto recalled.

The executive reflected on his early days as an entrepreneur and how a phone call from his cousin, who introduced him to the business of selling television formats, changed his professional life.

“Before that, I was a failing entrepreneur. My cousin told me I had to be in entertainment. She introduced me to format sales, I got help from Google, and I went to Mipcom,” he said.

Pinto also paid tribute to his sister, Gila Kantar, co-founder of Global Agency, who passed away in 2025 and played a fundamental role in building the company.

“I came with my sister as a family company, and it worked perfectly. I want to thank my team, who helped build such a big brand, and all of you for believing in us,” he said.

“My biggest thanks go to my sister. She was the heart and soul of the company. I want to dedicate all of this to her,” Pinto concluded.

La entrada Global Agency Unveils The Greatest Duo in Cannes and Celebrates 20 Years se publicó primero en TTV News.

The hit romantic comedy is broadcast on 6ter, M6 Group’s free-to-air television channel.

Global Agency announces that its internationally acclaimed romantic comedy Daydreamer, starring Can Yaman and Demet Özdemir, is now airing in France on 6ter, part of M6 Group.

The hit romantic comedy is broadcast on 6ter, M6 Group’s free-to-air television channel, in a weekday morning slot at 6:30 a.m., with one episode airing from Monday to Friday. The series is also available to stream on M6+, M6 Group’s AVOD platform, further expanding its reach among French audiences.

Daydreamer is also strengthening its presence across Europe. Streaming rights on RTL Play in Belgium began in July, while the series is also available on Blue Play in Switzerland.

Daydreamer is produced by Gold Film, has 161 commercial hours and has been aired successfully on Star TV with good ratings. The series has been sold to 86 countries worldwide and has delivered outstanding results in every market where it has aired.

Produced by Gold Film, Daydreamer has become one of Global Agency’s most popular and internationally successful romantic comedies. Following its strong performance in Türkiye, the hit series has travelled extensively around the world, building a loyal international fan base and captivating audiences with its engaging love story, humor and charismatic lead cast.

Daydreamer tells the story of a fun-loving young woman whose life takes an unexpected turn when she leaves behind her father’s grocery store and enters the glamorous world of advertising. What follows is a tumultuous romantic adventure as she crosses paths with a world-famous photographer, leading them both on an unforgettable journey of love.

Izzet Pinto, Founder & CEO of Global Agency, said: “We are very happy to see Daydreamer reaching audiences in France on 6ter and M6+. The series has enjoyed an extraordinary international journey and continues to attract viewers in different parts of the world. Can Yaman and Demet Özdemir have created unforgettable characters with wonderful chemistry that has connected with audiences everywhere. France is an important market for us, and we believe Daydreamer will be warmly welcomed by French viewers as well.”

La entrada Global Agency Announces Premiere of Daydreamer in France se publicó primero en TTV News.

A compelling mix of romance, passion, betrayal, and revenge, Vendetta (Kan Çiçekleri) continues to captivate audiences worldwide.

Global Agency announced that Vendetta has been acquired by more than 70 countries, expanding its global footprint, attracting new audiences, and reinforcing its success across diverse regions. Produced by Rains Pictures and Unik Film, and starring Barış Baktaş and Yağmur Yüksel, the series ran for three seasons in Türkiye, totaling 645 episodes. It was broadcast on Kanal 7 on weekdays.

A compelling mix of romance, passion, betrayal, and revenge, Vendetta (Kan Çiçekleri) continues to captivate audiences worldwide, establishing itself as a powerful and versatile drama with strong international appeal. Originally broadcast in a daytime slot in Türkiye, the series stands out with its high production quality, allowing it to successfully transition into prime time in several territories.

In key markets such as Georgia, Romania, Poland, Bulgaria, Ukraine, Kazakhstan, the CIS region, and Sub-Saharan Africa, where Turkish dramas enjoy immense popularity, Vendetta has achieved outstanding success. In Georgia, it ranks as the number one prime time show, outperforming major formats with significantly higher budgets.

The impact of Vendetta extends far beyond television screens, with a rapidly growing presence on social media. The series has built a highly engaged global fan base, amplifying its visibility and strengthening its connection with audiences across different regions.

A significant portion of the creative team behind the camera, including the scriptwriters, is composed of women, bringing a distinct and authentic female perspective to the storytelling. The story highlights Dilan as a strong female lead, while the main actors—initially new faces—quickly gained huge popularity, building large fan bases and reaching over one million followers each on Instagram.

With Vendetta, the lead actors’ popularity grew rapidly. In just a few months, they built a strong fan base, increasing their social media following exponentially and surpassing one million followers each on Instagram—becoming one of the most passionately followed on-screen couples in the world.

İzzet Pinto, CEO of Global Agency, said: “With its emotionally driven narrative, strong character arcs, and undeniable on-screen chemistry between its leads, Vendetta embodies all the key elements of a classic melodrama while delivering a fresh and engaging viewing experience. It has achieved great success in the countries where it aired, becoming one of the most-watched series in multiple territories. As the strongest daily drama in our catalogue, its universal themes, proven ratings success, and expanding international reach make it a standout title for broadcasters and platforms seeking high-performing content.”

La entrada Global Agency Secures Sales in Over 70 Countries for Vendetta se publicó primero en TTV News.

The series has been licensed in Romania and Albania, where it will air on PRO TV – Acasa and TV KLAN, respectively, further strengthening its reach beyond Turkey.

The Turkish drama Dynasty of Love (Veliaht), distributed by Global Agency, continues to expand its international footprint after securing new broadcast deals in Eastern Europe.

The series has been licensed in Romania and Albania, where it will air on PRO TV – Acasa and TV KLAN, respectively, further strengthening its reach beyond Turkey.

The title delivers a family-driven drama built around power, betrayal, and emotional ties, following a powerful tycoon who, facing the potential of his empire, makes a drastic move: replacing his real heirs with an impostor son. His arrival at the family mansion triggers a chain of conflicts, including a forbidden romance with the wife of the legitimate son, escalating tensions within the household.

According to the distributor, the series has already shown strong traction on social media, consistently ranking among the most talked-about dramas and reinforcing its appeal for international audiences.

“Dynasty of Love is an engaging drama that combines visual spectacle with strong characters and powerful family dynamics. We believe it will resonate deeply with audiences in Romania and Albania,” said Izzet Pinto, Founder and CEO of Global Agency.

The cast includes Akın Akınözü, Serra Arıtürk, Ercan Kesal, Erkan Kolçak Köstendil, Hazal Türesan, and Derya Karadaş.

With these latest deals, Dynasty of Love continues to build its global presence, supported by high production values and an emotionally driven narrative that positions it as one of the Turkish dramas with strong international potential.

La entrada Dynasty of Love, a Turkish Drama from Global Agency, Will Air in Romania and Albania se publicó primero en TTV News.

The launch follows the format’s highly anticipated unveiling to the global industry in the United States

Global Agency is set to introduce its new original music competition format, The Mashup, to the European market with its European Premiere at MIP London.

The launch follows the format’s highly anticipated unveiling to the global industry in the United States.

The exclusive screening will take place on Monday, February 23, from 10:30 at the Turing Theatre IET London.

After generating strong interest among broadcasters, producers, and platform executives in the US, The Mashup now heads to London, positioning MIP London as the official European Premiere platform for the format.

The Mashup is a high-energy music competition where duos merge two contrasting songs into one unforgettable live performance. Each week, contestants spin a genre wheel—from Pop to Country—challenging their creativity and versatility. The show’s striking stage design and live voting Mashup Meter build suspense and visual excitement throughout every performance. In the Grand Finale, finalists perform solo alongside celebrity partners, but only one artist will take home the ultimate prize.

Creator of the Show and CEO of Global Agency, Izzet Pinto said: “We are very excited to bring The Mashup to MIP London as its European Premiere. After the strong initial response in the US, we believe the format is perfectly positioned to resonate with European broadcasters and platforms. The Mashup delivers fresh energy to the music competition space, and today, the industry is looking for originality more than ever.”

La entrada Global Agency’s The Mashup to Make Its European Premiere at MIP London se publicó primero en TTV News.

The Mashup is a bold new music competition in which duos merge two contrasting songs live, blending genres, eras, and styles.

Global Agency is presenting the world premiere of its new original format, The Mashup, during Realscreen Summit in Miami. The exclusive screening will take place on Tuesday, February 3, starting at 10:30 a.m. in the Chopin Room.

The Mashup is a bold new music competition in which duos merge two contrasting songs live, blending genres, eras, and styles. A genre wheel twist pushes contestants’ versatility and creativity to the limit, while a dynamic, interactive stage visually reflects whether the musical fusion truly comes together. The journey culminates in a high-energy solo showdown alongside celebrity partners, competing for the ultimate prize.

Izzet Pinto, creator of the format and CEO of Global Agency, said: “This is the project I have believed in the most since the day I founded the company. I am incredibly excited to unveil its world premiere in Miami. The television industry has been looking for a strong, fresh music talent format for a long time, and I truly believe the timing is exactly right.”

Pinto added that his first objective is to produce the format in the United States with a major studio and a leading broadcast network. “This will be followed by a broader international expansion, starting with Europe. I strongly believe this format will become a major global franchise; those who come on board early will have a significant advantage. I see The Mashup as our masterpiece,” he concluded.

La entrada Global Agency Premieres Its New Format The Mashup at Realscreen Summit se publicó primero en TTV News.