The companies announced a strategic partnership to develop new Brazilian-born entertainment IP, with Globo holding priority rights for local exploitation and Endemol Shine Brasil leading international opportunities through Banijay Entertainment’s global network.

Endemol Shine Brasil, part of Banijay Latin America, and Globo have announced a strategic partnership to co-create original entertainment formats, aiming to develop Brazilian-born franchises with international potential.

The collaboration brings together the creative and strategic expertise of Endemol Shine Brasil, supported by Banijay Entertainment’s global footprint, with Globo’s proven track record in creating and producing content for Brazilian audiences.

The two companies have a long history of collaboration on some of Brazil’s biggest entertainment hits, including Big Brother Brasil, No Limite (Survivor), The Masked Singer, Dança dos Famosos, and The Wall, among others. Having successfully adapted major international formats for Brazilian audiences, they will now focus on developing original intellectual properties with local relevance and global potential.

“Our partnership with Globo goes back many years, all the way to Endemol’s arrival in Brazil. The combination of our expertise creates a highly powerful environment for developing culture-defining entertainment,” said Nani Freitas, CEO of Endemol Shine Brasil.

“That is why it is especially meaningful to take another step forward in this relationship and join forces in the creation of new entertainment formats from the very beginning of the development process, with the potential to connect audiences far beyond our market,” she added.

Amauri Soares, Executive Director of Globo Studios, highlighted the significance of the partnership as part of Globo’s strategy to expand its original content development capabilities.

“Globo has been expanding investments in creative development hubs, connecting our talent with strategic partners to accelerate the creation of original formats,” he explained.

“By bringing together Globo’s creativity with the international expertise of Endemol Shine Brasil and Banijay Entertainment, we are taking another step toward transforming our studios into a hub for developing Brazilian intellectual properties with global reach,” he added.

Under the agreement, Globo will have priority rights to exploit the new formats across its portfolio of channels and platforms, while Endemol Shine Brasil will lead international opportunities through Banijay Entertainment’s global network of more than 170 labels across 25 territories.

Laurens Drillich, CEO of Banijay Latin America, also welcomed the agreement, emphasizing the importance of investing in new original IP in today’s entertainment landscape.

“Everyone knows launching new original programming in our markets is no easy task, which makes this partnership all the more significant,” he said. “I’m very excited and proud Endemol Shine Brasil has the possibility to do exactly that with a major player like Globo. I can’t thank Amauri enough for this great opportunity to collaborate.”

Through this initiative, both companies aim to build on their successful track record to develop a new generation of original entertainment formats from the ground up, further strengthening Brazil’s position as an international hub for entertainment IP creation.

La entrada Endemol Shine Brasil and Globo Partner to Create Original Formats with Global Potential se publicó primero en TTV News.

The first season reached 64 million viewers, with seven out of 10 Mexican households following the program each week.

EndemolShine Boomdog celebrated the successful conclusion of MasterChef Mexico 24/7 last week, marking a milestone for the Banijay Entertainment format by becoming the world’s first live 24/7 version of MasterChef.

MasterChef Mexico 24/7 premiered on May 17 simultaneously on TV Azteca and Disney+ and concluded with a grand finale on Sunday, August 30. During the season, the program reached 64 million viewers, while seven out of 10 Mexican households followed the series week after week, according to HR Media data reported by ACAM.

In the digital realm, MasterChef 24/7 also recorded outstanding results, with 2.3 billion impressions and more than 51 million interactions across MasterChef Mexico’s social media channels.

“We are thrilled with the outcome of the world’s first live, 24/7 version of MasterChef, and especially proud that Mexico was the country where it became a reality. The Mexican audience’s response and the confidence shown by our partners—TV Azteca and Disney+—were key to the project’s success,” stated Frank Scheuermann, Chief Content Officer at EndemolShine Boomdog.

“It was a major challenge for everyone involved, and we are incredibly proud to see how the audience embraced this new model, connected with the contestants, and immersed themselves even further in the world of MasterChef. We wanted to bring the audience closer to the culinary process without losing the essence or excitement of the competition, and we believe we succeeded.”

Distributed internationally by Banijay Entertainment, MasterChef is recognized by Guinness World Records as the most successful cooking format in the world. With over 70 local adaptations and more than 700 seasons produced, the franchise continues to demonstrate its strength, adaptability, and cultural relevance across diverse markets. This Mexican edition paves the way for expanding the format into a continuous, multi-platform ecosystem.

Produced by EndemolShine Boomdog, MasterChef México premiered in 2015 on TV Azteca and remains a market-leading title. Created by Franc Roddam and first launched in the UK in 1990, MasterChef has been produced in over 70 markets, broadcast in more than 200 territories, and watched by over a billion viewers worldwide. The brand continues to expand its content portfolio with new versions -such as MasterChef Creators in Brazil- as well as a wide range of consumer products and live experiences, reinforcing the franchise’s long-term value and strength.

La entrada Masterchef Mexico Makes History With The World’s First 24/7 Version of the Format se publicó primero en TTV News.

Premiering on May 17 on TV Azteca, the format’s first live 24/7 version will introduce a fully integrated broadcast, a 24/7 stream via Disney+ and a digital ecosystem.

EndemolShine Boomdog, part of Banijay Americas, today announced the premiere of MasterChef 24/7 in Mexico, marking the first live 24/7 version in the history of Banijay Entertainment’s culinary competition franchise.

The launch introduces a fully integrated broadcast, a 24/7 stream via Disney+ and a digital ecosystem designed to expand audience access while retaining the franchise’s core DNA of culinary excellence, which has been changing lives for decades.

Premiering May 17 on TV Azteca, MasterChef México 24/7 positions the brand within the premium non-fiction space through structured access to the competition process. For the first time, contestants will live, train and compete under one roof in a purpose-built environment designed to elevate technique, mentorship and professional development. The format increases transparency around the discipline and craft required to succeed, shifting the focus from observation to skill-based progression.

Represented internationally by Banijay Entertainment, MasterChef is recognized by Guinness World Records as the world’s most successful cookery television format. With more than 70 local adaptations and over 700 seasons produced, the franchise continues to demonstrate durability, adaptability, and cultural relevance across markets. The Mexico launch establishes an innovative new way to extend the format into a continuous, multi-platform ecosystem.

The new version features continuous live streaming across digital platforms alongside six days a week of live broadcast programming at TV Azteca. Two-hour primetime episodes air Monday through Friday, with a three-hour Sunday broadcast anchored by the Grand Elimination Challenge. Digital audiences can follow training sessions, technical instruction, team challenges and judges deliberations in real-time. Each weekday centers on a defined culinary test, including the MasterChef Mystery Box, technical pressure challenges, team competitions, creativity focused assignments and a Salvation Challenge.

Fronted by MasterChef Mexico’s host, Claudia Lizaldi, and judges Chef Adrián Herrera, Chef Zahie Téllez and Chef Poncho Cadena, the series integrates masterclasses and guest chefs representing traditional Mexican cuisine, pastry, molecular gastronomy and contemporary culinary disciplines. The structure reinforces professional level expectations while broadening gastronomic access for audiences.

“MasterChef has sustained global relevance because it evolves without compromising its core,” said Frank Scheuermann, Chief Content Officer of EndemolShine Boomdog. “This model expands access to the process while protecting the integrity of the competition as viewers gain greater visibility into mentorship, technique, and progression.”

Lucas Green, Chief Content Officer, Operations at Banijay Entertainment, adds: “The strength of the MasterChef brand means we can adapt and scale while still delivering the creativity, warmth and aspirational food storytelling audiences love. MasterChef 24/7 will give viewers unprecedented access to the inner workings of the MasterChef journey, forging a greater connection with the show’s community across linear and digital platforms.”

Produced by EndemolShine Boomdog, MasterChef México premiered in 2015 on TV Azteca and remains a leading title in the market. Created by Franc Roddam and first launched in the UK in 1990, MasterChef has been produced in more than 70 markets, broadcast in over 200 territories and watched by more than one billion viewers worldwide. The brand continues to expand its content offering with new iterations such as MasterChef Creators in Brazil, and through extensive consumer products and live experiences., reinforcing its long term franchise value.

La entrada EndemolShine Boomdog Presents First-Ever 24/7 Live MasterChef in Mexico se publicó primero en TTV News.

Jaime Camil, Marcelo Tinelli, and Jorge Enrique Abello embark on unforgettable World Cup road trip across North America.

Banijay Mexico & U.S. Hispanic, part of Banijay Americas, announces Tres Hinchapelotas, a new original travel docuseries development that follows three Latin icons – Jaime Camil (Mexico), Marcelo Tinelli (Argentina), and Jorge Enrique Abello (Colombia) – as they take an epic road trip through many of the North American host cities of the 2026 FIFA World Cup.

The trio will explore each city’s futbol soul – its fans, food, nightlife and stories – uncovering what unites the continent through the world’s most-loved game. Mixing humour, culture and emotion, Tres Hinchapelotas delivers a fresh take on modern sportainment, where travel meets passion, and friendship drives the journey.

Whether by motorbike, RV, train, or boat, the three showbiz legends will do whatever it takes to reach the next stop – celebrating the spirit of the game and the people who live and breathe it.

Marie Leguizamo, Managing Director, Banijay Mexico & U.S. Hispanic, says: “Tres Hinchapelotas follows three passionate futbol fans on an unforgettable journey across North America. Packing entertainment, viewers will experience real stories, shared adventures, and authentic emotions as the trio explores communities, embraces local traditions, and feels the energy of futbol stadiums ahead of next year’s much-anticipated World Cup.”

Jaime Camil, actor, producer, and co-owner of LAFC, is one of Mexico’s most recognised international stars (Jane the Virgin, El Rey, Schmigadoon!).

Jaime Camil adds: “This promises to be something truly extraordinary. The series captures the spirit of the journey, revealing the pageantry of the game, the vibrant colors, the melodic team chants, and the raw emotion on and off the field, allowing audiences to feel the camaraderie, excitement, and cultural richness of following futbol across the Americas.”

Jorge Enrique Abello, beloved across Latin America as Don Armando in Yo Soy Betty, La Fea, brings decades of storytelling experience as actor, writer, and producer.

Jorge Enrique Abello says: “Only ideas that involve risk are truly worth pursuing and working with Marie Leguizamo as a producer means embracing bold, ambitious challenges. That spirit inspired me to embark on this journey with two great friends. This series is a love letter to futbol fans dedicated to their teams, celebrating their passion while also connecting audiences to real people who are just like us, sharing in the joy, excitement, and unforgettable moments along the way.”

Marcelo Tinelli, Argentina’s most iconic TV host and producer, began his career in sports journalism and went on to revolutionise television with Videomatch and Bailando por un Sueño.

Marcelo Tinelli adds: “It is a tremendous honor to play a role in bringing this project to life. I love futbol, I love travel, and I am already looking forward to the next World Cup. Embarking on this once-in-a-lifetime journey alongside two men who can inspire excitement and make viewers feel like part of the adventure is incredibly rewarding. Their warmth and relatability will allow audiences to fully immerse themselves in the series and share in every moment of the story.”

Currently in development, Tres Hinchapelotas is open for international partnerships and distribution discussions. It underscores Banijay Entertainment’s commitment to world-class storytelling and its ambitions in the sports entertainment space, creating content that connects audiences through shared passion and authentic experiences.

La entrada Banijay Mexico & U.S. Hispanic Unveils Tres Hinchapelotas se publicó primero en TTV News.

EndemolShine Boomdog will usher Combate Global back to Mexico, bringing its production expertise to this world-renowned format.

Creativity and innovation are two attributes that Combate Global has never lacked, and its two latest moves – partnering with global production powerhouse, EndemolShine Boomdog, part of Banijay Americas, and transitioning its live television series from linear to all-digital distribution – are already paying big dividends.

Just seven months and five events after the U.S.-based, Mexico-centric Mixed Martial Arts (MMA) sports franchise made the decision to go all-in on distributing its live shows digitally on YouTube, it has garnered a total of over 5.2 million television minutes viewed and over 3 million viewer impressions.

The move to YouTube and digital distribution comes after a highly successful, six-year run on TelevisaUnivision’s broadcast television platform where, in 2023, it garnered a total of 1 billion television minutes viewed, outperforming MMA’s juggernaut, the Ultimate Fighting Championship (UFC) on more than one occasion, and regularly outdrawing far more established sports properties, including Major League Baseball, NASCAR, soccer’s Premiere League and the National Hockey League (NHL).

Combate Global, which generated a high of 1.3 million P2+ viewers for a single show in 2023, boasted the youngest linear television audience in MMA and the largest female audience (49 percent of all viewers) in the sport.

According to Nielsen television data, this audience was also a very new one for MMA, with 85 percent of Combate Global viewers not being UFC fans.

The television numbers it put up on Univision in 2023 cemented Combate Global’s place as the fastest growing sports property in the U.S. and, in 2024, the company was ranked by Forbes as the 10th most valuable combat sports property worldwide

“From a programming standpoint, we certainly didn’t need to take our shows to a digital platform, but to continue growing worldwide and to further our reach to young, new MMA fans, which has always been our goal, we needed to do so,” said Combate Global CEO Campbell McLaren, who also co-founded and created the UFC in 1993.

Since its inception, Combate Global has always pushed the envelope as the first-ever U.S. Hispanic MMA sports franchise and demonstrated a distinct appreciation for Mexican culture which is, in part, what attracted investment in the company from a few famous individuals, including Kate Del Castillo and Elisa Salinas.

It’s this passion that also led to the fruition of the company’s newest partnership, one with television production giant EndemolShine Boomdog, which will usher Combate Global back to Mexico, where, prior to the COVID-19 pandemic, it had produced 22 live television events across six different markets in the country. As the #1 Latin-American production company, EndemolShine Boomdog, will bring its production expertise to this world-renowned format.

EndemolShine Boomdog is the producer behind some of the most important television brands in Mexico and the United States, including La Casa de los Famosos and La Casa de los Famosos Mexico, Quieìn es la Maìscara? and Como Agua Para Chocolate.

Combate Global’s ‘Mexico vs. Argentina’ show will pit a group of five of the best, new Mexican competitors in the sport against equally fierce opponents from Argentina on Thursday, Aug. 28.

The lineup will be comprised of three men’s bouts and two women’s matchups, and already has these athletes posturing on social media, in support of their respective countries.

“Everyone understands the concept of fighting for one’s country,” said McLaren. “The sport of soccer thrives on it, which is a big part of the reason why Combate adopted this model. It’s a format that evokes strong emotions and makes people care more about what they are watching on television – and that’s a big reason why this company has stood out from the rest in its business and will continue to do so.”

La entrada EndemolShine Boomdog Signs Strategic Partnership with Combate Global se publicó primero en TTV News.

The executive will leave the group after four years leading fiction production.

Jerry Rodriguez, Head of Scripted at Endemol Shine Boomdog, announced that he will leave his position at the Hispanic giant.

On his social media he explained that he is leaving his role after four years to “explore new challenges and future creative and business opportunities.”

The executive reviewed his time at Endemol Shine Boomdog, during which he highlighted his work as producer and showrunner for two seasons of Como Agua Para Chocolate, an HBO original series for WBD. “This project has a very important meaning for me, and making it a reality was an unforgettable experience.”

Rodriguez thanked Alejandro Rincón, Laurens Drillich, and “the entire amazing team” at Endemol Shine Boomdog. “These productions not only reached completion but also resonated with audiences, earning recognition and heartfelt responses – something I’ll always cherish.”

To all the incredible people I had the privilege of working with over these four years – thank you. It’s been an honor to collaborate shoulder to shoulder with such talent and passion,” he concluded.

Prior to his time at ESB, the executive held various positions at the production company Argos. He holds a degree in Communications from UDLA and the Universidad de las Américas Puebla.

La entrada Jerry Rodriguez Leaves His Role as Head of Scripted at Endemol Shine Boomdog se publicó primero en TTV News.

Leonardo Padrón Productions, focused on premium content, will partner with Banijay Americas label, A Fábrica Mexico & U.S. Hispanic, to deliver a slate defined by distinctive storytelling.

EndemolShine Boomdog and Banijay Entertainment are teaming with acclaimed Latin American writer and producer, Leonardo Padrón to launch Leonardo Padrón Productions. Focused on premium content, the venture will partner with Banijay Americas label, A Fábrica Mexico & U.S. Hispanic, to deliver a slate defined by distinctive storytelling.

Padrón, one of Latin America’s most renowned screenwriters, is the creative force behind gripping Netflix hits like visceral thriller Pálpito, and suspenseful tragedy Accidente, both top-ranking non-English series on the platform. His extensive body of work includes stand-out titles for Univision and Televisa, La Mujer del Diablo, Si nos Dejan, Amar a Muerte, and the revival of the classic Mexican novela Rubí. In film, he penned scripts such as Manuela Sáenz, La Libertadora del Libertador, La primera vez and Miranda. Originally from Caracas, Venezuela, he is also an award-winning poet, essayist, columnist and chronicle writer, alongside his renowned status as a film and television screenwriter and producer.

Leonardo Padrón Productions will develop high-impact, character-driven dramas in partnership with A Fábrica Mexico & U.S. Hispanic, Banijay Americas’ scripted label launched earlier this year by EndemolShine Boomdog and A Fábrica (Brazil). In addition to the Mexican and U.S. Hispanic markets, the venture will collaborate with Banijay Entertainment’s scripted companies across its 21-market footprint, be able to capitalize on the group’s central Scripted Fund, and benefit from its vast distribution engine, Banijay Rights.

Leonardo Padrón says: “Forming an alliance with EndemolShine Boomdog and Banijay Entertainment allows us to build on the most powerful tool we have, collaboration. Further building our shared creative muscle, this partnership will enable us to craft cross-border stories which connect with global audiences.”

Alejandro Rincón, CEO, EndemolShine Boomdog says: “When establishing our new scripted division, Leonardo Padrón was the top choice to develop new projects with. His work is second-to-none in Latin America, across both TV and film, and his words resonate directly with audiences globally. Having Banijay Entertainment onboard reinforces our ambition to expand globally, and we can’t wait to take our development with Leonardo to the marketplace and bring his amazing stories to life.”

Frédéric Balmary, Chief Business Officer, Banijay Entertainment says: “Leonardo Padrón is a master in dramatic tension, with a creative voice that’s both gripping and culturally impactful. As we grow our premium Spanish-language slate, this partnership offers an impressive opportunity to develop stories that reflect the Latin American identity while speaking to audiences everywhere. With the creative drive of A Fábrica Mexico & U.S. Hispanic, and the global reach of Banijay Entertainment, we are well-positioned to further bring Leonardo’s vision to the world.”

A Fábrica Mexico & U.S. Hispanic’s team, led by Luiz Noronha and Alejandro Rincón, is currently developing multiple scripted drama series with Padrón for Spanish-language audiences in the U.S., Mexico and Latin America, with several initial projects expected to be available on the marketplace later this year. The company was unveiled in January, creating a premier content label in Mexico City dedicated to championing creativity and innovation in scripted storytelling, with a focus on developing and producing original Spanish-language scripted content for the respective regions and beyond.

Banijay Entertainment stands at the forefront of premium storymaking, with 60+ scripted labels creating a slate of new and returning titles like Carême (Shine Fiction / Apple TV), Buccaneers (The Forge/ Apple TV), House of Guinness (Kudos / Netflix), The Law According to Lidia Poët (Groenlandia / Netflix), Rogue Heroes (Kudos / BBC One), Wallander (Jarowskij/ YellowBird/ TV4), Culpa Mia and Culpa Tuya (Pokeepsie / Prime Video) and more.

La entrada EndemolShine Boomdog and Banijay Launch Production Label with Leonardo Padrón se publicó primero en TTV News.

EndemolShine Boomdog’s hit culinary competition celebrating anniversary with special episode of MasterChef Mexico Celebrity on June 8.

MasterChef México, EndemolShine Boomdog and Banijay Entertainment’s hit culinary competition series, will celebrate its 10-year anniversary in Mexico with a special episode of MasterChef Celebrity México reuniting iconic past contestants on TV Azteca through Azteca Uno on Sunday, June 8th.

MasterChef México, which first debuted in June 2015, on TV Azteca, has become a fixture with Mexican audiences, driving record ratings, partnerships with leading brands and producing viral results across digital and social media platforms since its arrival in Mexico. In addition to MasterChef Celebrity’s special 10th anniversary episode, the current season’s grand finale on July 27, will for the first time, be shown on the big screen at Cinemex and Cinépolis in Mexico.

Since 2015, 14 different seasons of MasterChef México have been produced. Partnerships have included Bandana Products, the MasterChef by Huken line of appliances and earlier this year, Vips, the largest restaurant chain in Mexico owned by Grupo Alsea, launched a unique collaboration inspired by the flavors and culinary excellence of MasterChef and Vips’ iconic cuisine in all its 230+ stores.

EndemolShine Boomdog has also successfully launched the web platform, Escuela MasterChef México, which extends the show’s experience to the audience, offering techniques, recipes, and culinary tools to learn how to cook like a true MasterChef. MasterChef México has also been a digital sensation, as the current season has trended nationally every week since its season premiere and the YouTube channel has averaged over 3 million views per episode.

“We are thrilled to celebrate 10 years of MasterChef in Mexico, where viewers of all ages have come to enjoy this regional version of the world’s most successful culinary competition series,” says Frank Scheuermann, Chief Content Officer at EndemolShine Boomdog “Over the last decade, we have helped discover the culinary passion and talent of participants from all across the country, from MasterChef Junior to our current season of MasterChef Celebrity Generaciones. We’ve been fortunate to have worked with amazing broadcast and streaming partners, as well as brand partners to extend the MasterChef brand into the homes of millions and we look forward to many more seasons to come of MasterChef in Mexico.”

MasterChef Mexico is produced by EndemolShine Boomdog and is part of the global offering from Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, which encompasses brand licensing, merchandising, gaming and gambling and represents brands from the world’s largest content catalogue, comprising 200,000+ hours of original programming. Represented internationally by Banijay Entertainment, MasterChef is the world’s most successful cookery television format (Guinness World Records). Now commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.

EndemolShine Boomdog is behind many of the top unscripted series in Mexico and the U.S Hispanic market, including MasterChef México, La Casa de los Famosos, La Casa de los Famosos México, ¿Quien es la Mascara?, Me Caigo De Risa, Lo Tomas o Lo Dejas, Los 50 and more.

La entrada Masterchef Celebrates Ten Years in Mexico se publicó primero en TTV News.