Cindie’s team will continue to manage its direct partnerships with Amazon, Roku and leading Connected TV platforms, including Samsung and LG. The company will also retain responsibility for distribution outside Latin America.

Cindie, the streaming service specializing in international series and independent films, has announced a partnership with Ole Distribution to expand its distribution across Latin America.

Under the agreement, Ole Distribution will lead Cindie’s subscription distribution among pay-TV operators, internet service providers and selected OTT platforms across the region.

Cindie’s team will continue to manage its direct partnerships with Amazon, Roku and leading Connected TV platforms, including Samsung and LG. The company will also retain responsibility for distribution outside Latin America.

With the agreement, Cindie joins Ole Distribution’s portfolio of 25 channels and services, which includes brands such as A&E, AMC, AXN, DreamWorks, E!, elGourmet, Europa Europa, Film&Arts, History, Lifetime, NBCUniversal, Sony Channel, Sony Movies, Studio Universal, Tastemade, Telemundo Internacional, Universal TV and USA.

Owned by DMD, Cindie offers a catalog of international series and independent films spanning different countries, genres and styles. Its titles include Snowpiercer, JFK, Apocalypse Now Redux and Mulholland Drive, alongside premium productions and exclusive content added to the service on a monthly basis.

The partnership combines Ole Distribution’s market expertise and longstanding relationships with pay-TV operators and telecommunications companies across the region with Cindie’s editorial proposition and on-demand model.

“We identified Cindie as a leader in creating high-growth on-demand services. Adding it to our portfolio alongside the region’s leading channels reflects the strength of the offering and the team behind it. We look forward to bringing Cindie to operators across Latin America,” said Juan Carlos Urdaneta, president of Ole Distribution.

Tony Kelly, founder and CEO of DMD, said the partnership will enable Cindie to deepen its presence among pay-TV operators and telco packages, while the company continues to develop its direct relationships with Amazon, Roku and Connected TV platforms.

Maurice van Sabben, CEO of Cindie, added that Ole Distribution brings the relationships, reach and local presence needed to expand the service among major operators and telecommunications packages across the region.

Cindie is currently available in Latin America through pay-TV operators including Telecom Argentina, Claro Brasil, Claro VTR and VIVO, as well as telecommunications companies such as Telefónica and internet service providers. The service is also distributed directly through Amazon Prime Video Channels, Roku, Samsung and LG.

The company also operates Cindie TV, an ad-supported free channel, as well as an AVOD service available in Spanish and Portuguese.

La entrada Cindie Partners With Ole Distribution to Accelerate Expansion in Latin America se publicó primero en TTV News.

The CEO of DMD spoke to ttvnews about how the Cinde ecosystem works, its model for growth and its plans for international expansion.

*By Luis Cabrera, Ana Carreira and Fernando Moreno, from Miami, USA

Through an ecosystem where each platform coexists with the rest and promotes synergies between them, Cindie has been able to become a leading media group in the international market, offering quality content to platforms and services around the world.

“Our ecosystem is working very well”, said Tony Kelly, Founder and CEO of DMD, owners of Cindie, during the current edition of Content Americas. “We have a TVOD service called Cindie Premieres, where films go for a very short period. But actually the price of renting a movie on Cindie Premieres is the price of buying SVOD, so we promote it being available on our Cindie SVOD service”.

“Then our AVOD service, Cindie Español, goes onto a lot of platforms, where we share the first episode of a series and then we encourage viewers to watch more by subscribing to Cindie”.

“And then there’s our FAST channel, Cindie TV, which uses slightly older content but it’s titles we know have worked, and is pushing people to watch with more like that on Cindie. So that’s our ecosystem”, the executive explained.

The next step for further gowth for the company is expanding their presence on pay TV, where they believe they can be a profitable alternative to regular linear TV channels. “We’re trying to encourage more of those players to bundle Cindie as part of their pay TV offers. Because a lot of linear channels on pay TV don’t get viewing and cost money. And we want supply this in SVOD format, which is what people want”, the executive explained.

“It’s attractive and has millions of dollars worth of production value, with new content every month. That’s our game plan”, he added.

And when it comes to expansion and growth, Cindie has set its eyes on the US Hispanic market, where they are working towards expanding their footprint and adding quality content.

“And then in 2025 we want to take Cindie into the US Hispanic market. We’ve been clearing rights for that. We still have to clear a few more, but we’re excited about it. Relationships with a lot of the connected TVs represent a footprint and a global entry point for wherever we want to take the Cindie brand. Our brand works in every language”, he concluded.

La entrada Tony Kelly, Cindie: “In 2025 we want to take Cindie into the US Hispanic market” se publicó primero en TTV News.