The strategic collaboration will connect Banijay Entertainment’s portfolio of premium IP with highly engaged social media communities, expanding content discovery and fan engagement through creator-led distribution.

Banijay Entertainment has announced a strategic partnership between Banijay Benelux and ClipHub, a company founded by Anass Hoppenbrouwer and Joshua Maseda Lamelas, aimed at strengthening content discovery and audience growth for its premium franchises through creator-led distribution.

The partnership will connect Banijay Entertainment’s IP with highly engaged communities across social media platforms, creating new opportunities for formats to be discovered, shared and promoted through broadcaster-endorsed campaigns and creator partnerships.

ClipHub works with global streaming platforms, linear broadcasters, athletes, fashion brands and artists. According to the company, it has generated more than 200 million views in just a few months, supported by a network of over 5,000 creators who have published more than 21,000 clips.

The collaboration was initiated by Banijay NXT, Banijay Benelux’s innovation division.

“Banijay Benelux is focused on using digital initiatives to bridge the gap between content and audiences. We’re always looking at how audiences engage with entertainment beyond the screen, and as viewing habits evolve, the way people discover content does too,” said Naique Tanate, Head of Banijay NXT.

“Through ClipHub, we are directing and bringing audiences closer to our shows, turning discovery into conversation and building fandoms around our brands and franchises,” Tanate added.

Anass Hoppenbrouwer and Joshua Maseda Lamelas, founders of ClipHub, highlighted the growing importance of online communities in entertainment discovery.

“Entertainment discovery is increasingly driven by authentic community engagement. The best content is shared, debated and recommended through trusted creators and networks, and this collaboration allows us to bring great titles into online spaces naturally,” they said.

The agreement builds on Banijay Benelux’s existing digital initiatives, including FC Failliet/Finesse (FCF), a creator-led football club developed alongside Southfields, part of Banijay Benelux. Its debut season generated millions of social media views, demonstrating the potential of online communities to engage audiences.

The company has also expanded its digital activities through the acquisition of creator-focused business Werktitel, which develops concepts for online creators, brands and producers across content, live experiences, marketing and publishing.

A Broader Digital Strategy

The ClipHub partnership is part of Banijay Entertainment’s wider strategy to expand the reach and value of its intellectual property through digital distribution and creator-led initiatives.

Recent projects include Banijay America’s agreement to bring Somebody Feed Phil from Netflix to YouTube, followed by its collaboration on Phil Rosenthal World.

Other initiatives include Workerbee’s Jamie Vardy’s Having a Party vodcast and subsequent Bundesliga rights package, as well as the development of creator-led formats such as Stop the Train and Let’s Play Ball.

The group’s digital operations also include Little Dot Studios, which generates approximately 11 billion organic views per month through its network and develops and operates digital brands such as History Hit, the on-demand history channel.

Through these initiatives, Banijay Entertainment is seeking to extend the reach of its established franchises, strengthen audience engagement and explore new distribution opportunities beyond traditional broadcasting and streaming.

La entrada Banijay Benelux Partners with ClipHub to Drive Creator-Led Audience Growth se publicó primero en TTV News.

Just days after being appointed CEO of Banijay Latin America, the executive spoke to ttv at Mipcom about the region’s new autonomy following the merger with All3Media, opportunities beyond traditional television production, a co-development agreement with Globo, and why long-running entertainment formats continue to thrive.

*by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Banijay Entertainment’s newly appointed Latin America CEO, Laurens Drillich, arrived at Mipcom 2026 with an expanded mandate and a new corporate structure behind him. Announced on October 5, his appointment followed the completion of the merger between Banijay Entertainment and All3Media in July, creating a combined international group headquartered in London.

Previously President of Endemol Shine Latino since 2016, Drillich now leads a dedicated regional division encompassing production operations in Mexico, Brazil, Colombia and the US Hispanic market. He reports directly to Banijay Entertainment CEO Marco Bassetti.

Speaking with ttv in Cannes, Drillich discussed what the new structure means for Latin America, the opportunities emerging from an expanded portfolio of companies and formats, and the changing appetite for original entertainment IP.

What changes for Banijay Latin America under your new role and the group’s new structure?

I’m now the CEO of Banijay Latin America. It’s not really a job I wasn’t doing before, but it is a new function. We have a new structure in place because of the merger with All3Media, and new priorities within the company. I’m now solely responsible for the region, within a company that is headquartered in London rather than Los Angeles.

We’re doing this because business in Latin America is doing really well. It has been growing, and this was the moment to say, “We are truly independent and as important as any European region or the US.” That’s essentially what happened with this promotion.

I was already focused on the region, so in that sense my work hasn’t changed completely. But I think we have more possibilities now. We have the All3Media formats, we have Little Dot Studios, which is a digital company, and there is real interest and enthusiasm within Banijay Group to see how we can grow further.

Where do you see the main opportunities for expanding the business?

If you look at where we are today, we produce in the US Hispanic market, Mexico, Brazil and Colombia. All the other countries, including Uruguay, where Gran Hermano is currently running, operate through licenses. Those are sold by Banijay Rights, which deals directly with local broadcasters or producers. My focus is production.

We’re essentially looking at where we can produce more. Endemol Shine Boomdog, which operates in the US Hispanic market, Mexico and Colombia, is already the biggest unscripted production company in that territory, and Endemol Shine Brasil is a really big unscripted company in Brazil.

That’s our starting point, but there are more possibilities. There’s YouTube, there’s digital content, there are films we’re making with A Fábrica in Rio de Janeiro, and there might be sports or live entertainment.

So we’re really looking, in the broadest possible sense, at what additional entertainment we can bring to the region.

With such an extensive catalogue across Banijay and All3Media, how much of the growth will come from adapting existing formats, and how much from developing original IP?

I think traditionally Latin America hasn’t been a region where there was a lot of original entertainment programming. There have been telenovelas, of course, lots of those, films, and sometimes locally developed entertainment within bigger shows. But there hasn’t been a locally created The Voice, Deal or No Deal or MasterChef, because clients haven’t really been looking for that. But that’s changing.

If you look at our business, of course, the biggest part is the catalogue. That’s why Gran Hermano is in Uruguay, why MasterChef is all over Latin America, and why The Traitors is going to be all over Latin America. That’s still the main part of our business. But you’re starting to see different things.

One is that we signed a co-development deal with Globo to create new content. They have that interest as well. They want to create things, to co-own IP that can travel around the world, and they’re giving us the opportunity to do that. So it is possible, and we’re working on it now.

And then you have the streamers. On the one hand, they do exactly the same thing: they adapt Physical: 100 or Love Is Blind, which we produce in Mexico and Brazil. But they also ask for original content. Suddenly, that’s a huge opportunity for local teams, because those are good budgets, these are platforms with a lot of marketing power, and sometimes they’re willing to take risks.

So I think original programming is going to grow a lot, but formats are still a bigger business.

Why do you think Banijay’s entertainment formats resonate so strongly across Latin America?

That’s a difficult question to answer, because they resonate around the world, of course. There’s something to the fact that this company has managed, through mergers, acquisitions and creation, to bring some of the biggest formats into its catalogue.

And I think we’re really good at adapting them. We’re very good at taking a show from one country and finding opportunities in other countries, making those small changes that make it feel local. A MasterChef needs to feel local in the Dominican Republic, but also in Brazil, Mexico or the UK. You keep the format, but make those changes so that the audience recognizes its own culture.

How do you keep long-running franchises such as Big Brother, Survivor and MasterChef relevant after so many years?

I think Banijay is very good at making formats feel current, even when they’re among the longest-running ones, like Survivor, MasterChef or Big Brother. The brands are constantly being renewed. What helps is that we produce in so many different countries.

Take Big Brother, for instance. Every year there’s a Big Brother exchange, usually in Holland, although it can take place anywhere in the world. Experienced Big Brother producers from all over the world come together in one place and spend two or three days talking about Big Brother. They show each other what they’ve been doing over the previous year: new twists they’ve introduced, how they’re using digital, what else they can do with live elements. Basically, anything they’ve done to adapt the show and keep it fresh.

We’re lucky because we can all benefit from that exchange. If the Mexican team attends and sees something that Israel has done, they can immediately go back and try it. It’s not one company or one team doing the work. It’s the whole world contributing. And I think that really helps keep the formats relevant.

Is the continued appeal of established IP also a commercial advantage?

There’s another thing, which has nothing to do with being creative: older IP works. Look around the world. Even in the US, brands that aren’t ours, like The Amazing Race or The Bachelor, are still around. We happen to have a lot of those established brands in our catalogue, and that helps.

What I’ve also noticed is that something like Deal or No Deal can disappear for a while and then come back again. Which is really funny, because then you don’t necessarily need a new one. It’s going to be very difficult to create a show as big as Deal or No Deal. So even if it goes away for a while, it can come back. You keep the essence of the brand, the core of the show, and then you add digital elements or social media.

How important is digital interactivity to that process of renewal?

We’re lucky that Big Brother, for instance, was an interactive show from the beginning. It was created in 1999 and first aired that same year, when everyone was talking about the internet. Obviously, it wasn’t the internet we know now, but the show already had that element of interactivity built into it.

So that makes it easier to keep evolving.

La entrada Laurens Drillich, Banijay Latin America: “Original Programming Is Going to Grow a Lot, but Formats Are Still a Bigger Business” se publicó primero en TTV News.

The new Banijay Italia culinary competition format is making its international debut in Cannes

Media and entertainment group Banijay Entertainment today announces Cooking Grandmas, a new feel-good cooking competition format from Banijay Italia starring celebrity chef and restaurateur Alessandro Borghese (pictured above), to be showcased as part of the company’s premium format line-up at Mipcom in Cannes.

Commissioned by Sky Italia’s TV8, Cooking Grandmas is an original new primetime format that sees grandmothers compete in an uplifting culinary contest. While traditional family recipes and regional specialities are at the heart of the competition, contestants are pushed outside their comfort zones through challenges inspired by fine dining, street food, and international cuisines. Beyond the kitchen, they live together in a rustic farmhouse where friendships, rivalries and personal stories unfold, revealing the characters behind the cherished family recipes.

James Townley, Chief Content Officer, Development, Banijay Entertainment said: “Cooking Grandmas taps into several global trends we know resonate with audiences globally – from culinary and family traditions to authentic, character-led storytelling. The competition, paired with reality elements, creates broad appeal, while the scalable structure makes it highly adaptable across international markets. We think it will be a hit in Cannes for buyers looking for feel-good entertainment.”

Francesco Lauber, Chief Creative Officer, Banijay Italia said: “In Italy and around the world, grandmothers are the keepers of family traditions, memories and recipes. But they are also strong, funny and competitive women. Cooking Grandmas celebrates both sides: the dishes they know and love, and the challenge of stepping outside their comfort zone, from street food to international cuisine. Spending time together brings out their humour and fighting spirit, alongside emotional stories and traditions passed down through generations. It’s not just a competition, but a warm and entertaining celebration of remarkable women.”

Banijay Italia is one of Italy’s premium production companies, known for creating and producing hit entertainment and factual content for broadcasters and streamers. Its extensive portfolio includes flagship brands like Survivor, Foodish and Bake Off Italia, alongside streamer titles Love is Blind: Italy and The 50.

Joining the group’s Mipcom line-up, Cooking Grandmas sits alongside a slate of original entertainment properties including 100 Knives, Last One Standing, Million Dollar Idea and Date Knight. 

La entrada Banijay Entertainment Dishes Up Cooking Grandmas for Mipcom 2026 se publicó primero en TTV News.

The division expands its presence across YouTube, FAST, Amazon and other platforms through deals with Acamar Films, Beakus, TheSoul Group and Lighthouse Studios.

Banijay Kids & Family continues to expand its digital strategy through a new slate of distribution agreements and partnerships aimed at extending the reach of its content portfolio across YouTube, FAST, Amazon and other platforms worldwide.

Among the latest developments is a deal with Acamar Films that will see its new global public service and values channel Again! Again! feature a selection of Banijay Kids & Family’s preschool and educational content, including Mister Makerand Mumfie.

Meanwhile, Banijay Kids & Family has acquired YouTube (AVOD) and Amazon Prime (SVOD) rights to Beakus’ preschool series Olobob Top. The show’s existing YouTube channel will also join Banijay Kids & Family’s CMS network.

The company is also expanding its third-party content offering across its owned and operated YouTube network with titles from TheSoul Group, including DoodLand, Teen-Z, Baby Zoo and Learn Toons.

The digital strategy also extends to promoting the company’s properties beyond the screen. In this area, Banijay Kids & Family is leveraging its expertise to support promotional activity around Mister Maker live shows, driving audience engagement across its own IP and selected third-party brands.

The group is also expanding its digital activity beyond the kids and family segment. Lighthouse Studios’ animated series Murder by Gaslight has joined ZK Comedy Plus, Banijay’s adult animation hub on YouTube, on a non-exclusive basis.

The title joins the company’s growing adult offering, which also includes digital-first animation Ava & Digger, developed in collaboration with TheSoul Group, and the upcoming adult animated mockumentary Belzebubs.

“Our diverse and compelling digital network gives us an increasingly powerful way to connect great content with audiences around the world. These latest partnerships demonstrate the breadth of this strategy, from taking our own much-loved titles to new platforms to bringing strong third-party IP into our ecosystem,” said Dan Lewsey, SVP Digital & Social Media at Banijay Kids & Family.

La entrada Banijay Kids & Family Accelerates Digital Expansion with New Content Partnerships se publicó primero en TTV News.

The format will join Banijay Entertainment’s catalogue at MIPCOM next week.

Tokyo Broadcasting System (TBS) and Banijay Rights, the global distribution arm of media and entertainment group Banijay Entertainment, have today concluded an agreement for international sales of finished programmes of Ninja Warrior, the legendary sportainment franchise.

The deal builds on the strategic format licensing agreement signed between TBS and Banijay Entertainment in October 2025, bringing the format into the number one global producer and distributor’s elite portfolio of superbrands. Since then, local versions of Ninja Warrior have returned in Israel and Australia, and the format will join Banijay Entertainment’s catalogue at MIPCOM next week.

Simon Cox, EVP Content & Acquisitions, Banijay Rights, who brokered the deal, said: “After taking on the format rights last year, it felt only right to go the whole course. We’re thrilled to now add the finished tape rights of Ninja Warrior to the Banijay Rights catalogue.”

“One of the most iconic and enduring entertainment brands in the world, few shows combine excitement, heart and sheer spectacle in quite the same way, and we’re looking forward to bringing all the unforgettable triumphs, near misses and jaw-dropping moments that have made Ninja Warrior a global phenomenon to even more audiences around the world.”

Takumi Watanabe, Director, Global Sales Development, TBS, said: “Less than a year after licensing the format distribution rights for Ninja Warrior to Banijay Entertainment, the show has already returned to two countries. Next year marks the 30th anniversary of SASUKE, the original Japanese show on which Ninja Warrior is based. Together with Banijay Rights, we look forward to bringing the format to more countries, building on its global success, and ensuring it continues to delight audiences around the world for years to come.”

Interest in the franchise continues to grow as SASUKE has inspired an obstacle race in modern pentathlon, which will be included in the Los Angeles 2028 Olympic Games. Together with Banijay Entertainment, the world’s largest independent production and distribution business, TBS aims to accelerate the global expansion of Ninja Warrior.

A global phenomenon since its launch, Ninja Warrior has entertained audiences worldwide with its nail-biting physical challenges, powerful athleticism, and high-stakes competition. The format showcases extraordinary strength, speed, agility, and mental toughness, as everyday competitors push their limits on fiercely demanding obstacle courses.

The format joins Banijay Entertainment’s Mipcom 2026 slate alongside new  original titles, 100 Knives, Date Knight, Last One Standing and Million Dollar Idea; superbrands The Traitors and MasterChef, and upcoming streamer launches Beat Luke Littler, Netflix, Will You Marry Me?, Simon Says, The Mob, and Monopoly.

La entrada TBS and Banijay Rights Expand Ninja Warrior Partnership se publicó primero en TTV News.

The new word-based gameshow, created by The Tornante Company, Keller/Noll, Crazy Legs Productions and Playing Field Entertainment, joins Banijay’s global distribution offering.

Banijay Entertainment has acquired the global format and finished tape rights to Scrambled Up, a new studio-based gameshow developed by Michael Eisner’s The Tornante Company; Keller/Noll, the company founded by US format creators Cleve Keller and Dave Noll; Crazy Legs Productions; and Playing Field Entertainment.

The deal adds the format to Banijay’s international catalogue ahead of Mipcom, strengthening its entertainment offering with a fast-paced concept built around wordplay and competitive puzzle-solving.

Scrambled Up (320 x 30’) sees four contestants compete in a series of challenges in which they must solve increasingly difficult scrambled words. As the letters gradually unscramble on the board, the host provides clues to help contestants identify the correct answer before their opponents.

Following two main rounds, the competition accelerates with Speed Scramble, where contestants race against the clock to solve shorter, category-based puzzles. The highest-scoring player advances to Ultimate Scramble, the final round, where they must solve three puzzles in 60 seconds for the chance to win a cash prize.

The format originally launched in the US as a daily syndicated gameshow and was recently renewed for a second season with multiple partners, including CBS-owned stations. Production has wrapped on 160 new episodes, doubling the show’s total episode count.

The format has also expanded into the FAST ecosystem with the launch of a dedicated 24/7 channel on Samsung TV Plus in the US and Canada.

Keller and Noll have created several successful US entertainment formats, including CBS gameshow Flip Side, which has reached 360 episodes in national syndication; GSN’s long-running America Says, with 590 episodes; and Food Network’s Chopped, which has surpassed 1,100 commissioned episodes.

“Gameshows continue to demonstrate proven value across platforms, and the success of Scrambled Up in the US already shows its ability to connect with audiences,” said Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment. “Cleve and Dave have a real instinct for creating formats that audiences want to interact with, and this is no exception. It takes the familiar fun of word games and gives it a lively and entertaining twist, while keeping the mechanics simple to follow.”

“With all the right ingredients to travel internationally, the format complements our offering for MIPCOM perfectly,” she added.

Dave Noll, Cleve Keller, Ross Babbit, Dave Bulhack, Gary Apple, Tom Cappello, Scott Thigpen, Adam Londy and Joe LaBracio serve as executive producers of Scrambled Up.

The format joins Banijay Entertainment’s premium third-party offering, which includes Werewolves from StudioCanal and Dreamspark; Ninja Warrior from Tokyo Broadcasting System (TBS); Stop the Train from Unfold Production; and dating reality format Temptations Under the Sun from Productions J.

Scrambled Up also strengthens Banijay’s established gameshow catalogue, joining international hits including Deal or No Deal, The Money Drop, Lingo, Pointless and Tipping Point.

La entrada Banijay Adds Scrambled Up to International Format Slate se publicó primero en TTV News.

Based in Miami, he will lead the new regional division spanning Mexico, Brazil, Colombia and the US Hispanic market.

Media and entertainment group, Banijay Entertainment, today confirms Laurens Drillich as Chief Executive Officer, Banijay Latin America.

Based in Miami, and now reporting to Marco Bassetti, Chief Executive Officer, Banijay Entertainment, he will lead the new regional division spanning Mexico, Brazil, Colombia and the US Hispanic market.

Uniting Banijay Entertainment’s businesses in the region, Banijay Latin America comprises of entertainment powerhouse Endemol Shine Boomdog in Mexico and its operation Banijay Colombia; scripted studio A Fábrica in Brasil, Mexico and the US Hispanic market, along with São Paulo-based Endemol Shine Brasil. One of Latin America’s most far-reaching content and production ecosystems, the division is also home to Endemol Shine Boomdog’s post-production company Wide Angle and Banijay Estúdios, the largest studio complex in the region, operated by Endemol Shine Brasil.

Banijay Latin America is responsible for powering a number of high-profile entertainment franchises in the region like La Casa de los Famosos (Telemundo/Televisa/RCN), MasterChef (TV Azteca, Disney+, Band, Warner, RCN), All Together Now (Record), Love is Blind Brasil and Physical 100 Mexico (Netflix) and LOL: Last One Laughing across Mexico, Colombia & Argentina, (Prime Video). The division also controls the Big Brother Brazil license (Globo) and is behind premium scripted hits like Desperate Lies (Netflix) and Como Agua Para Chocolate (HBO), theatrical releases including Once Upon a Time and Special Agents; live experience Luminiscence with LOTCHI (part of Banijay Live), and a growing portfolio of high-volume branded and digital micro-content for platforms like Kwai and ReelShort.

Marco Bassetti, CEO of Banijay Entertainment comments: “As we continue to strengthen our footprint around the world, having dedicated regional leadership remains a priority. In concentrating our operations across Latin America, we are looking to maintain the region’s ongoing success and growth, while maximising value across our entertainment platform in content, live, digital and sport. Having played an instrumental role in the region for more than a decade, we believe Laurens is perfectly placed to lead this ambitious next phase.”

Laurens Drillich, CEO, Banijay Latin America comments: “We have already built an exceptional portfolio of talent and activities in Latin America, but fortunately there are still many more opportunities to be explored, as we look to continue evolving and shaping the future of entertainment across these beautiful countries. I could not be happier to be leading the strategy and supporting our efforts in bringing more amazing shows to screen that further elevate the Banijay brand on the world stage.”

An Emmy award-winning producer and director, Drillich has served as President, Endemol Shine Latino since 2016, overseeing significant growth across the region, and more recently, working with Ben Samek, CEO, Banijay America to further expand the group’s Spanish and Portuguese-language operations. Previously, he served as CEO of Endemol Shine Netherlands, the country’s largest production company at the time, and led Endemol’s Spanish-language sales and production operations in US and Mexico. He was Chairman and CEO of Dutch broadcaster BNN.

Samek continues to serve as a board member and consultant to the Latin America group, while shifting his primary focus to Banijay America and the U.S.-focused activities and growth.

La entrada Laurens Drillich Named CEO of Banijay Latin America se publicó primero en TTV News.

The new season of Shine Iberia’s format will premiere exclusively on December 18 and will consist of five episodes.

Shine Iberia, part of Banijay Iberia, has announced a new season of MasterChef Junior Spain, which will premiere exclusively on Disney+ in Spain for the first time.

The new edition will launch on the platform on December 18 and has been developed specifically for Disney+, with a revamped structure, pace and content while retaining the core DNA of the format, which has become a staple of family entertainment in Spain for more than a decade.

The move to Disney+ also opens up new creative possibilities for the production, which will feature themed episodes and challenges inspired by the Disney universe. The season will combine cooking with characters and stories that resonate with audiences across generations.

The five-episode season will bring together 16 aspiring young chefs between the ages of 8 and 12, who will put their culinary skills to the test through a series of games and challenges.

Pepe Rodríguez, Jordi Cruz and Delicious Martha will serve as judges throughout the competition.

The winner will receive a €12,000 cash prize, the MasterChef Junior Spain trophy and a four-day course at the Basque Culinary Center for the winner and a guest.

“Few formats have the longevity and versatility of MasterChef. Its ability to continually evolve is what has made it such an enduring global brand. Disney+ is a natural home for MasterChef Junior, sharing its focus on family entertainment and values such as teamwork, respect, camaraderie and creativity,” said Macarena Rey, CEO of Shine Iberia.

Sofía Fábregas, Vice President of Original Production at Disney+ Spain, highlighted that MasterChef Junior represents the type of projects the platform aims to continue adding to its catalog: formats that are deeply connected with local audiences and capable of bringing different generations together.

“This new season was conceived specifically for Disney+ and represents another step in our commitment to continuing to expand our offering of local productions and unscripted entertainment in Spain,” she said.

Represented internationally by Banijay Entertainment, MasterChef is one of the world’s most successful cookery formats. Created by Franc Roddam and first launched in the UK in 1990, the format has been produced in more than 70 markets, broadcast in more than 200 territories and reached more than one billion viewers worldwide.

La entrada MasterChef Junior Heads to Disney+ in Spain se publicó primero en TTV News.