TTVNews celebrates its first 20 years, inviting friends and industry colleagues to share their personal experiences over the past two decades. César Díaz, CEO of 7A Media, answers, “Where were you 20 years ago?”

This 2024 marks the 20th anniversary of TTVNews, a big reason to celebrate for the group, which is consolidating itself as one of the go-to media platforms in the audiovisual industry in Latin America.

To mark the occasion, we’ve invited friends and colleagues to share their experiences, challenges, and lessons learned over the last twenty years in this industry.

This time, César Díaz, CEO of 7A Media, answers, “Where were you 20 years ago?”

What was your first international event?

My first event was in 1986, a Natpe that took place in New Orleans. That year was my first time. It was spectacular. The golden age of Natpe, with tremendous stands, large pavilions. You would bump into Hollywood artists. A very exciting time for me. I was a young boy. I was just entering the world of sales. I was at Radio Caracas, they had transferred me from there to Coral Pictures, its distributor. I remember that Jorge Valera, a former Viacom executive, was in charge. With Jorge I really learned all the ins and outs of the world of sales.

Where were you 20 years ago?

20 years ago, in 2004, I was at Cisneros Media, at Venevision International, leading the international product sales. It was an important time because we were producing telenovelas such as Gata Salvaje and Eva Luna in our Miami studios, big hits not only in Latin America but in many places in Europe and Eastern Europe. A very beautiful time that I will always remember fondly.

La entrada TTV 20 Years: César Díaz se publicó primero en TTV News.

At the upcoming Natpe, César Díaz’s distribution company will celebrate its fifth anniversary with a new partner, being the new Sales Representative in Latin America for UK company Parade Media.

While Natpe celebrates its tenth year in Miami, 7A Media, company devoted to developing content, consultancy and international sales, founded by César Díaz, is celebrating its fifth anniversary.

It was back in Natpe Miami 2015 when Díaz, who was previously VP of Sales at Cisneros Media Distribution, with over 40 years of experience in the TV industry, launched his own company, with the goal of focusing on Latin America and the US Hispanic market.

And over the last five years, the company has represented catalogs from renowned companies such as Power Entertainment, DRG or Magnify Media from the UK, SIC from Portugal, ABS-CBN from the Philippines or Mexico’s TV Azteca.

In addition, 7A Media has also provided consultancy services to companies such as Medina Media and Comercial TV in Spain, CMJ Productions in Canada, and others.

And now, the company has added a new important partner: British distributor Parade Media has appointed it as its Sales Representative in Latin America, to promote its catalog of premium lifestyle and factual content.

“We are delighted to welcome César and aspire to continue growing on the foundation already established in the region in the past,” said Matthew Ashcroft, CEO of Parade Media.

Díaz added: “I am really excited to join the team and expand the company’s presence in our Spanish-speaking region. Parade Media has an extensive catalog of high quality lifestyle and entertainment programs with a wide range of topics”.

Parade has been accelerating business in the region with sales such as the third season of The Home Team (13 x 30 ′) to Injaus, and United Plates of America to Sun Channel. In the US, Tastemade acquired Railway Vietnam from Luke Nguyen for its linear SVOD and AVOD platforms.

La entrada In its Fifth Anniversary, 7A Media Lands Deal with Parade se publicó primero en TTV News.