The television viewer has the advantage: if he has time, he can see absolutely everything that happens at the Olympic Games. There are 20 days of ceremonies and competitions in 32 sports that make up a menu that attracts those who are not experts in sports that are usually outside the radar of regular mass consumption. Linear TV survives, but in sports there is no longer a place for that: the platforms have the capacity to put more than 10 screens simultaneously to show absolutely everything.

But when covering the Olympic Games, the equation is completely turned upside down: there is more that is let through than what can be seen. Transfers take time and simultaneous competitions force a choice. But in Paris 2024 a change is being experienced that makes it possible to watch a couple of daily sports in person and follow the rest by streaming.

The Max platform is taking advantage of its portion of rights for the European territories acquired from the IOC and offers the 5,000 journalists accredited to the Games free access to all live content, highlights and special programs. Max is the “starting point”, but it is a digital arm that converges with the offer of the legendary sports channel Eurosport, which was added as a property of Discovery to the merger with Warner Bros.

It is common during bus transfers that take the press from one headquarters to the other, to observe how journalists open the application on their smartphones to follow the actions of all the competitions. Max makes up to 15 simultaneous transmissions available and offers highlights with the best of each day. And of course, the most valuable thing that streaming has beyond the mobility it allows: watching the content on demand and going back in the “live” transmissions to be able to appreciate a specific action again.

As part of its strategy, Max decided to offer all its European subscribers – regardless of their contracting plan – free access to all the events and special programs of Paris 2024. It is estimated that the Olympic Games generate close to 4,000 hours of live competitions and 11 thousand hours in total. Broadcasters also have 80 feeds to use according to the criteria and programming of each station.

Among other things, Max allows users to generate bookmarks to group their favorite content and receive a notification when one of their favorite sports starts. It also has an alarm system that notifies the screen when a gold medal chance occurs so that the viewer can jump to that broadcast quickly and without friction.

Paris 2024, through Max and other media platforms, is already showing its innovations in content consumption. In the case of special envoys, we have found a great ally in “friend” Max: we no longer miss anything during our trips.