The production of the Banijay format represents one of the most significant moves in the Paraguayan television market in 2026 and adds the country to the regional expansion of one of the world’s most successful entertainment franchises.

The Paraguayan market will have a local version of Big Brother in 2027. Telefuturo officially announced that it will produce the successful format from Banijay Entertainment, marking one of the main milestones of its 2026 Upfront and reinforcing its leadership strategy in entertainment.

The addition of Big Brother is part of a broader commitment to major international formats. During its presentation to the industry, Telefuturo confirmed that it will once again produce some of the most recognized reality shows on global television, consolidating entertainment as one of the pillars of its programming.

In addition to Big Brother, the channel announced the return of Yo Me Llamo and Calle 7, two of its most successful franchises, along with new seasons of established formats. The strategy aims to combine internationally recognized brands with local productions, strengthening both the content offering and its commercial appeal to advertisers.

This year, the screen will light up with the highly anticipated return of the biggest television phenomenon in local history: Baila Conmigo Paraguay, which premieres in full force on August 24. This major launch will be followed in the same month by the Brazilian super-production Vale Todo, ensuring an unbeatable prime-time lineup designed to captivate the entire Paraguayan family.

According to the company, the renewal of its portfolio responds to the growing demand for large-scale entertainment formats capable of generating conversation both on television and on digital platforms and social media.

With this commitment, Telefuturo seeks to consolidate a multiplatform ecosystem that maximizes the reach of its content and offers new integration opportunities for brands.

The return of Big Brother represents one of the most significant developments in the Paraguayan television market in 2026 and adds the country to the regional expansion of one of the world’s most successful entertainment franchises. In Latin America, the format continues to demonstrate its strength with high-impact editions in markets like Argentina and Brazil, where it maintains solid audience levels and a strong presence in the digital sphere.

La entrada Telefuturo to Premiere Paraguayan Version of Big Brother se publicó primero en TTV News.

The company has licensed the Turkish series Deception, Leylifer, and The Girl from the Green Valley to Telefuturo.

Inter Medya, one of Turkey’s leading distribution companies, has further strengthened its foothold in the Latin American market with a new licensing agreement with Telefuturo, a well-regarded television network in Paraguay.
This deal brings three highly successful Turkish series to Paraguayan audiences.

The licensed titles include Deception, a hit drama produced by Tims&B Productions, known for its top-tier production values and compelling storyline.

Additionally, Leylifer, a Turkish-Latin American co-production centered on love and family, is expected to resonate strongly with Telefuturo’s viewers.

Lastly, The Girl of the Green Valley, a beloved series that has captivated audiences across Latin America and beyond, will be introduced to Paraguayan viewers.

Inter Medya will be attending Mip Cancun from November 19-22, 2024, where it will showcase its latest series and robust catalog.

La entrada Inter Medya Expands Its Presence in Paraguay With New Deals se publicó primero en TTV News.

In its first episode, the telenovela reached an average share of 45.58% and a peak share of 48.41% on Telefuturo.

Airing on Telefuturo, a Paraguayan free TV channel, Rebirth premiered on the 5th as audience leader. In its first episode, the telenovela reached an average share of 45.58% and a peak share of 48.41%.

The storyline follows the success of Land of Desire and Pantanal, which were also aired on Telefuturo and won over the Paraguayan audience.

“We are very pleased with another successful outcome of our partnership with Telefuturo in Paraguay, which is a strategic territory for Globo in Latin America. This premiere reflects how the Paraguayan audience connects and identifies with our stories. This was the first country to air Rebirth, and I hope the telenovela continues to attract new viewers”, said Isadora Filpi, Content Distribution & Partnerships at Globo.

“The Paraguayan audience has always received Globo’s productions excellently and, for Telefuturo, it is a satisfaction to successfully broadcast these stories, which, despite being from two different countries, share in rural areas similarities in terms of culture and idiosyncrasies, which makes the Paraguayan audience to feel identified. We trust that this partnership with Globo will keep Prime on, with highly produced and successful telenovelas such as Pantanal, Land of Desire and now Rebirth”, Marcos Román, Manager of Television Programming and Acquisitions at Telefuturo.

Rebirth is currently airing in prime time in Brazil, and it is written by Bruno Luperi with artistic direction by Gustavo Fernandez, the same team behind the success of Pantanal.

The plot follows José Inocêncio (Humberto Carrão from All The Flowers and Marcos Palmeira from Pantanal) who becomes a legendary figure as he rises to become the most successful farmer in the region due to his achievements as a cocoa producer. While still young, he wins the love of Maria Santa (Duda Santos from The Path), who dies giving birth to their youngest child. Indifference and bitterness define the relationship between the patriarch and his youngest son throughout their lives. Years later, the arrival of the mysterious Mariana (Theresa Fonseca) will test all these emotions as both father and son fall in love with the same woman.

La entrada Rebirth, from Globo, premieres as audience leader in Paraguay se publicó primero en TTV News.

Globo’s hit drama will premiere next month.

With a successful partnership that has already brought the telenovelas Pantanal and Land of Desire to Paraguay, Globo will bring Rebirth to the free TV channel Telefuturo. The production premieres on August. Based on the work of Benedito Ruy Barbosa, Rebirth is written by Bruno Luperi with artistic direction by Gustavo Fernandez, the same team responsible for Pantanal. In its first 60 episodes, the telenovela reached over 121 million Brazilians, with an average of 30 million viewers per episode.

“To be part of a telenovela that is going to be launched internationally is an honor, a pleasure. Because this story is an icon of Brazilian dramaturgy and will reach other countries, other souls. It is a universal story that, despite being about our country, our people, everyone will identify with”, comments actor Antonio Calloni (A Trick of Fate), who plays Colonel Belarmino, one of the villains in Rebirth.

In the plot, after making a pact with the Jequitibá, an imposing native tree of the Atlantic Forest, José Inocêncio, a character played in the first phase by Humberto Carrão (All The Flowers) and later by Marcos Palmeira (Pantanal), becomes known as a mythical figure for becoming the most successful farmer in the region due to his successes as a cocoa producer. At a young age, he wins the love of Maria Santa (Duda Santos, from The Path). The overwhelming passion between them results in four children: José Augusto (Renan Monteiro), José Bento (Marcello Melo Jr, from Dissident Archangel), José Venâncio (Rodrigo Simas, from Pride and Passion), and the youngest, João Pedro (Juan Paiva, from In Your Place), the only one who did not have the opportunity to grow up with his mother, as she died giving birth to him. The tragedy causes José Inocêncio to become enraged, blaming João Pedro for the death of his great love.

Indifference and resentment mark the relationship between the patriarch and the youngest son throughout their lives. As if the past wasnt enough, years later, the arrival of the mysterious Mariana (Theresa Fonseca) will test all these emotions when father and son fall in love with the same woman. The situation rekindles feelings that had been dormant or previously unknown to both of them.

The cast also includes names such as Vladimir Brichta (A Mothers Love), Juliana Paes (Pantanal), Irandhir Santos (Pantanal), Enrique Diaz (A Mothers Love), Sophie Charlotte (All The Flowers), among others.

“Having three Globo telenovelas aired consecutively in Telefuturos prime time slot shows how well our stories are received in Paraguay and how the audience connects with our content. Land of Desire, for example, premiered in Paraguay as the rating leader. We are very happy with this partnership, which marks the first international broadcast of Rebirth, and we believe that the plot will be as successful with the Paraguayan audience as it is in Brazil”, comments Isadora Filpi, Content Distribution and Partnerships.

La entrada In agreement with Telefuturo, Rebirth premieres in Paraguay. se publicó primero en TTV News.

The telenovela is also one of the highlights of Globo’s portfolio for Content Americas this month.

Globo’s telenovela, Tierra de Deseos, premiered as an audience leader on Paraguay’s Telefuturo on January 8. Its first broadcast reached more than 80 thousand viewers and peaked at 50% share. The plot continues the success of Pantanal, Globo’s telenovela that aired last year on Telefuturo and reached 50% share in its first episode.

Tierra de Deseos also airs in primetime in Brazil and is written by Walcyr Carrasco, Emmy award winner for Verdades Secretas. The telenovela is also one of the highlights of Globo’s portfolio for this month’s Content Americas.

The plot tells the story of Aline (Barbara Reis of Todas Las Flores), a young woman who sees her family scarred by a crime. Driven by the desire for redress, her story intersects with that of Antônio La Selva’s (Tony Ramos, from India: A Love Story) family, which is divided by ambition and many secrets.

La entrada Globo’s Tierra de Deseos debuts as audience leader in Paraguay se publicó primero en TTV News.

The Brazilian drama will premiere in January.

Continuing a successful partnership that began this year with Pantanal, Globo will take Land of Desire to Paraguay in an agreement with broadcast TV Telefuturo. The production is scheduled to premiere in January.

Launched for the international market during MIPCOM and one of Globo’s highlights for Content Americas next January, Land of Desire is written by Walcyr Carrasco, who won an Emmy for Hidden Truths. The production tells the story of Aline (Barbara Reis from All The Flowers), a young woman who sees her family wiped out due to a crime. Driven by the desire for reparation, her story intersects with the family of Antônio La Selva (Tony Ramos, from India: A Love Story), divided by ambition and many secrets.

“Land of Desire premiering on Telefuturo in January is a reflection of how successful our partnership is and that makes us very happy. Latin America is a region where we are recognized for the quality of our telenovelas, so it is always important that we bring our releases to this audience”, says Isadora Filpi, Content Distribution and Partnerships.

The agreement also provides for the screening of Boogie Oogie, a telenovela by Rui Vilhena and featuring Ísis Valverde (Edge of Desire) and Bianca Bin (The Other Side of Paradise) in the cast; and Crashing Into The Future, by Mário Teixeira featuring Nicolas Prattes (All The Flowers) and Juliana Paiva (Total Dreamer), as well as other titles yet to be announced.

La entrada Globo’s Land of Desire to Premiere in Paraguay on Telefuturo se publicó primero en TTV News.

The hit Brazilian drama will premiere this year.

Expanding its presence in Latin America, Globo has closed the first licensing deal with the free TV channel, Telefuturo, from Paraguay. Through this partnership, Pantanal, the prime-time leading telenovela on TV Globo in 2022, comes to a new territory in the region. The ever-growing audiences conquering production tells the story of the Leôncio and Marruá family saga surrounded by one of the richest ecosystems in the world. The story is scheduled to premiere on Telefuturo in 2023.

Written 32 years ago by Benedito Ruy Barbosa finding its adaptation by the hands of his grandson, Bruno Luperi, Pantanal, has names like Marcos Palmeira (Sweet Diva), Murilo Benício (The Clone), Juliana Paes (India: A Love Story), and Renato Góes (Orphans of a Nation) in the cast. In Latin America, the telenovela is already on air on channels such as Chilevisión in Chile, Telefe in Argentina, and the Paramount+ platform (except in Brazil).

The deal with Telefuturo also includes the exhibition of The Thorn and the Rose, a telenovela by Walcyr Carrasco (Hidden Truths and Sweet Diva), starring Adriana Esteves (Brazil Avenue) and Eduardo Moscovis (In Your Place).

“We are very happy with the beginning of this new partnership between us and Telefuturo. This is the first, of what I’m confident will be many deals made, as we always look to nurture our partnerships. The Latin America market represents a portion of great importance to us at Globo. They know the quality of the stories we tell already and have been engaged by them through the times. That is why we can see this as an opportunity to take our content to them”, says Isadora Filpi, Content Distribution & Partnerships at Globo.

“It’s the beginning of what we believe will be a fruitful relationship between Telefuturo Globo. Paraguay has always been a country that adopted Globo’s stories with a lot of enthusiasm, and now it’ll have the best screen to show them. The content is vast, from original stories that have never been seen before, to the great library that we have created for our audiences in ‘watch again’ spaces,” says Marcos Román, Programming and Acquisitions Manager of Telefuturo.

La entrada Globo Closes Deal with Telefuturo to Air Pantanal in Paraguay se publicó primero en TTV News.

The platform took first place in the latest Parrot Analytics ranking of the most popular digital series in the country, while children’s series dominated the general list.

Thanks to its original productions based on coveted Marvel IPs, Disney+ continues to conquer audiences internationally, and Ecuador is no exception. With its most recent premiere, Moon Knight, the platform took first place in the latest Parrot Analytics ranking of the most popular digital series in the country.

In the week of April 10 to 16, the series about Moon Knight registered 10.9 times more demand than the average series, conquering the first position of the list, followed by the Netflix series Stranger Things (9.7x) and Elite (8.7x).

In fourth place was Netflix’s Bridgerton, with 8.6 times more demand, followed by HBO Max’s Titans (4.4x) and Netflix’s Lucifer (3.03x).

The list is completed by the Netflix series, Cobra Kai (seventh place, 2.6x), Maniac (eighth, 2.4x) and The Witcher (ninth, 2.0x); and the Disney+ series, Loki (1.9x) in last place.

On the general side, Paraguay repeats the trend of most Latin American markets, where children’s series reign.

Thus, PAW Patrol is placed first in the Parrot Analytics ranking of the most demanded series in the country with 15 times more demand, followed by My Little Pony (13.3x), Peppa Pig (12.6x) and Plim Plim the Clown. (11.1x).

In fifth place is the Disney+ series, Moon Knight, followed by the telenovela La Rosa de Guadalupe with 10.3 times more demand.

The ranking is closed by Masha and the Bear (seventh place, 9.9x), Stranger Things (eighth, 9.7x), The Simpsons (ninth, 9.5x) and The Walking Dead (tenth, 9.4x).

La entrada Disney+ Leads Demand for Series in Paraguay se publicó primero en TTV News.