The Italian company will add four telenovelas and four seasons of the series System Crash to its catalog, securing rights across all channels and platforms in the Italian market.

ETS Group has signed a distribution agreement with Globo to bring a selection of Brazilian productions to Italy, expanding its international catalog with titles from one of Latin America’s leading audiovisual companies.

The agreement covers the distribution in Italy, across all channels and platforms, of the telenovelas Avenida Brasil, The Life We Lead, Mania of You and Sweet Ambition, as well as all four seasons of the series System Crash.

The partnership combines Globo’s expertise in developing and producing fiction content for international markets with ETS Group’s experience across different stages of the audiovisual value chain, from post-production and localization to distribution and rights management.

“Italy has always been a strategic market for Globo, and we are delighted to strengthen our presence in the country through this collaboration with ETS Group,” said Rodrigo Nascimento, Globo’s Head of Business Development for EMEA.

The executive also highlighted the track record of Brazilian productions in the territory, recalling the connection that titles such as Terra Nostra and The Clone have built with Italian audiences.

For his part, Piero Piacentini, CEO of ETS Group, highlighted the commercial potential of Globo’s productions and the opportunity the agreement represents to expand the company’s content offering in Italy.

With more than 50 years of experience, ETS Group operates across audiovisual post-production, dubbing, localization, production, distribution and licensing.

The agreement is part of Globo’s international expansion strategy. This year, the company marks 50 years since distributing its first telenovela outside Brazil. Globo manages its EMEA operations from Lisbon, under Nascimento’s leadership.

During Mipcom, Globo also announced agreements and partnerships with companies including Banijay, BBC, SIC, Ay Yapım and Alpha TV.

La entrada ETS Group to Distribute Globo Content in Italy se publicó primero en TTV News.

Following its world premiere at Mipcom, Italian production company Endemol has acquired the rights to the new singing competition.

Global Agency has secured Italy as the first international market for The Greatest Duo, its new weekly prime-time singing relationship competition.

Following its spectacular world-premiere screening at Mipcom Cannes, The Greatest Duo has secured its first international deal, marking an exciting start to its global journey.

Leading Italian production company Endemol has acquired the rights to the format.

Global Agency unveiled the project at the Olympia Cinema before around 100 invited guests, including international format buyers and media representatives. The screening introduced a competition with a different measure of success: not simply how well a singer performs, but whether two people have what it takes to succeed together.

The Greatest Duo is a relationship competition told through music, where every performance tests the bond between two people. Couples, relatives and friends enter together, but individual scores can pull them apart. In The Choice, the strongest surviving singer faces a heartbreaking decision: stay loyal to their original partner or choose another voice for a chance to win the competition.

Izzet Pinto, Founder and CEO of Global Agency, said: “Seeing the format on the big screen in Cannes brought its scale and emotion to life. Italy becoming our first international sale after that screening is a fantastic beginning, and it confirms our belief that the idea of winning together has real appeal.”

“Italy is known for its spectacular music shows, Italy is absolutely the right place to launch the format as its first market. Given the country’s long tradition of music festivals, I think the format could have a very long life there. Endemol also has an excellent track record with music formats in particular, so I have no doubt they’ll deliver a fantastic result.”

“Our brand-new format The Greatest Duo brings together existing musical partnerships and unexpected new connections, with each performance carrying consequences for two people. As the competition unfolds, contestants’ personal stories come to life, revealing emotional dilemmas and unexpected choices. Loyalty or ambition? Trust or betrayal? Love or victory? Every decision puts their relationships to the ultimate test.”

La entrada Global Agency’s The Greatest Duo Gets First International Commission in Italy se publicó primero en TTV News.

As the distributor continues to finalize additional agreements worldwide, Eshref Ruya firmly cements its status as one of the most successful and widely exported Turkish dramas of recent years.

Turkish distribution company Inter Medya has announced a major new agreement for its hit drama series, Eshref Ruya, successfully licensing the title to Italy. Produced by TIMSBI Productions and starring renowned Turkish actors Çağatay Ulusoy and Demet Özdemir, the series continues its unstoppable global momentum.

Since its launch, Eshref Ruya has dominated domestic primetime viewing and captured the attention of international buyers. The newly secured Italian deal marks another milestone in the series’ international expansion, bringing its gripping story to European audiences on Mediaset Italy.

The series has already been licensed to a wide array of key global territories, including Albania, Romania, and several Central and Eastern European (CEE) countries. Its cross-continental reach further extends into Latin America, highlighted by strategic sales including TVN in Panama, alongside ongoing multi-territory contracts across the region.

In the MENA region, Eshref Ruya has achieved exceptional multi-platform success, streaming via Amazon Prime Video and MBC/Shahid, where it maintains powerful viewer engagement and high-ranking performance. Recognized for its high production value and universal appeal, the series also earned a prestigious nomination for Best Soap/Telenovela at the international Rose d’Or Awards.

As Inter Medya continues to finalize additional agreements worldwide, Eshref Ruya firmly cements its status as one of the most successful and widely exported Turkish dramas of recent years.

La entrada Inter Medya Licenses Eshref Ruya to Mediaset Italy se publicó primero en TTV News.

The series premiered on Canale 5 this August.

International distributor Eccho Rights has licensed the hit Turkish comedy-drama My Sweet Lie (Benim Tatlı Yalanım) to Mediaset in Italy, where the series premiered on Canale 5 this August, and will continue to air daily on the broadcaster’s streaming service, Mediaset Infinity.

Produced by O3 Medya for Star TV, My Sweet Lie was one of the top-rated Turkish dramas of its launch season and has since travelled widely around the world. The series stars Furkan Palalı, Aslı Bekiroğlu and Lavinya Ünlüer in a warm, funny and emotionally rich story built around one of the most universal themes of all – parenthood. It follows Nejat, a devoted single father whose small white lie to his young daughter – that her absent mother is away and will one day return – spirals into a life-changing tangle of love, family and second chances when a stranger, Suna, unexpectedly enters their lives.

The deal marks the latest collaboration between Eccho Rights and Mediaset, one of Italy’s leading media groups and a long-standing home for Turkish drama on Italian screens. Mediaset has previously acquired a string of Eccho Rights titles, including My Home My Destiny, Everywhere I Go, Brave and Beautiful and Kurt Seyit and Sura.

The agreement follows last week’s announcement that My Sweet Lie had been acquired by The Walt Disney Company for STAR Life in Portugal, as part of a two-title package alongside Everywhere I Go. Together, the deals underline the accelerating momentum of Turkish drama across major Western European territories, where broadcasters and audiences alike are embracing the genre’s blend of emotional storytelling, strong characters and broad family appeal.

The property has also proven its strength as a travelling format, with local adaptations produced in Greece (Like a Lie, Open TV) and Slovakia (Mom for Rent, Markiza), further evidence of the story’s reach and its resonance with European audiences.

Melis Hamamcıoğlu, Director of Digital Media Acquisition & Content Sales at Eccho Rights, who concluded the deal, said: “Italy has become one of the most exciting markets for Turkish drama in Western Europe, and Mediaset has been central to that story. My Sweet Lie is exactly the kind of warm, universal series that connects with Italian viewers, and to see it land here just days after our Portuguese deal shows how much appetite there now is for these titles right across the region.”

La entrada Eccho Rights Lands My Sweet Lie on Mediaset Italy se publicó primero en TTV News.

Commissioned by Mediaset following the success of the first two Italian seasons, the show is being produced by RTI in association with Fremantle, alongside Glassman Media, The SpringHill Company and Universal Television Alternative Studio.

Fremantle has announced it will co-produce a new Italian adaptation of The Wall, the hit game show created by LeBron James, Maverick Carter and Andrew Glassman. The new version premiered on July 13 in Canale 5’s access prime time slot, hosted by Max Giusti.

Commissioned by Mediaset following the success of the first two Italian seasons, the show is being produced by RTI in association with Fremantle, alongside Glassman Media, The SpringHill Company and Universal Television Alternative Studio. Jessica Otazua serves as executive producer.

The format retains its signature 40-foot wall, where balls drop unpredictably to determine contestants’ winnings or losses. Each episode features a pair connected by family ties or friendship, who must combine knowledge, trust and strategy for a chance to win the top prize.

The new Italian edition also introduces a twist in the final round with the addition of the “Lucky Ball,” a decisive drop that can either add up to €100,000 to the contestants’ winnings or wipe out their accumulated prize entirely.

“The Wall continues to resonate with audiences around the world, and we are delighted to once again partner with Mediaset and Fremantle for its return to Italy. Its unique combination of knowledge, trust and high-stakes drama has made it a global success, and we look forward to audiences discovering this exciting new edition,” said Hannah Mabruk, Senior Vice President of Format Sales & Production at NBCUniversal Formats.

The Wall remains one of the most successful entertainment formats in the international market. To date, it has been adapted in 33 countries across Europe, Asia, South America and the Middle East, with a total of 56 local versions commissioned worldwide.

La entrada Fremantle To Co-Produce a New Version of The Wall for Mediaset Italia se publicó primero en TTV News.

Produced by Most Production and internationally distributed by Inter Medya, the Turkish drama continues to expand its global reach with a new deal in the Italian market.

Inter Medya has announced a new distribution agreement for Halef, the Turkish drama produced by Most Production, which is now set to air in Italy as part of its ongoing international expansion.

Starring İlhan Şen, Aybüke Pusat and Biran Damla Yılmaz, the series is set in Şanlıurfa and combines emotional conflicts with a strong cultural representation of the region.

According to the distributor, the Italian deal further strengthens Inter Medya’s international catalog while reinforcing the global presence of Turkish productions in the television industry.

Since its debut, Halef has secured sales across multiple territories and has already aired in markets spanning MENA, Central and Eastern Europe, and Latin America. The company noted that the new agreement marks another milestone in the drama’s international journey.

Beyond its commercial performance, the production has been praised for its cinematography and authentic portrayal of local culture, while also generating strong engagement on social media and expanding its international fanbase.

Following the success of its first season, which ranked among the most-watched TV series in Turkey, Halef was officially renewed for a second season by Turkish broadcaster NOW.

With its upcoming launch in Italy, the series is expected to further cement its position as one of the Turkish dramas with the strongest international projection.

La entrada Inter Medya Licenses Turkish Drama Halef in Italy se publicó primero en TTV News.

The production will air on TV2000, with a premiere scheduled for June.

Globo has announced the sale of the telenovela A Time to Love to Italy, further strengthening its presence in the Italian market. The production will air on TV2000, with a premiere scheduled for June, under an agreement signed with Tunnel Produzioni, a local production and distribution company.

Written by Alcides Nogueira, with artistic direction by Jayme Monjardim, the storyline is based on an original concept by Rubem Fonseca, one of Brazil’s most important writers. Rubem is best known for his crime novels, but it was a love story from his own family that led him to write the original concept in partnership with his daughter, Bia Corrêa do Lago. The saga of the protagonists of A Time to Love is inspired by the true adventure of the writer’s grandmother, who left Portugal, leaving her young daughter-Rubem’s mother-with her parents in order to find her great love.

A Time to Love is a story about the power of love, centered on the relationship between Maria Vitória (Vitória Strada) and Inácio (Bruno Cabrerizo). They fall in love at first sight during a procession in the fictional village of Morros Verdes, Portugal, in 1927. She is the daughter of the influential wine and olive oil producer José Augusto Correia Guedes (Tony Ramos). He is a humble young man who makes a living from temporary jobs, such as harvesting grapes.

Several obstacles stand in the way of this love. Among them are Inácio’s departure to Brazil for work, Maria Vitória’s decision to enter a convent after discovering she is pregnant, and the schemes of the story’s villains who, driven by love, justify their manipulations to prevent the couple’s reunion between Portugal and Brazil.

“We are very happy and honored to have Globo by our side, one of the most important international players”, says Antonio Azzalini is CEO of Tunnel Produzioni

“Italy has always been a strategic market for us, and we are very happy with the premiere of A Time to Love on TV2000. Tunnel Produzioni is a long-time partner of Globo, and this new title further strengthens our collaboration,” adds Isadora Filpi, Content Distribution & Partnerships at Globo. “Italian audiences have a historical connection with Globo’s telenovelas, such as the great success of Terra Nostra, and we believe this universal love story will move and engage viewers in the country.”

La entrada Globo’s A Time to Love to Air in Italy in Partnership with Tunnel Produzioni se publicó primero en TTV News.

The successful Turkish drama will premiere on Mediaset’s Canal 5 on April 12.

The Nightfall (Bir Gece Masalı) is set to meet Italian audiences very soon, with its premiere on Mediaset, Canal 5 scheduled for April 12th.

Beginning with the captivating landscapes of Denizli and unfolding against the unique atmosphere of Istanbul, The Nightfall offers a visually rich and emotionally engaging journey that continues to expand its international footprint, reinforcing the global success of Turkish dramas.

Muge Akar, ATV’s Group Head of Sales & Distribution, commented: “We are very excited to introduce The Nightfall to Italian viewers on Mediaset. With its universal themes and emotionally engaging narrative, we believe the series will create a strong connection with the audience and further strengthen the presence of Turkish content in the market.”

The Nightfall is a powerful drama where love and destiny come together. The series follows Mahir, a police inspector who returns to his hometown years after his father’s murder, seeking justice. His plans take an unexpected turn when he falls for Canfeza, unaware that she is the daughter of the man he holds responsible. As love and revenge come together, Mahir is drawn into a chain of events that will change his life forever, offering audiences an emotional and suspense-filled viewing experience.

La entrada ATV’s The Nightfall to Premiere in Italy se publicó primero en TTV News.