The streaming platform will share a package of 41 matches per season with SporTV in Brazil under the new rights cycle, which also includes the tournament final.

Paramount+ will continue broadcasting the CONMEBOL Libertadores in Brazil through 2030 after renewing its rights for the 2027-2030 cycle. The new agreement guarantees the platform 41 matches per season and adds the tournament final to its broadcast package.

The renewal is part of the new distribution of audiovisual rights for the competition in the Brazilian market, where Paramount+ will share the pay-TV and streaming package with SporTV, Grupo Globo’s sports channel. Each broadcaster will carry 41 matches per edition, compared with the 82 matches included in Paramount+’s package during the previous rights cycle.

Coverage will span the competition’s preliminary rounds through its decisive stages, including the group stage, round of 16, quarterfinals, semifinals and final.

The agreement also marks a shift in Paramount+’s programming strategy for the competition, as the platform will hold rights to broadcast the final during the new cycle. The move expands its involvement in one of South America’s leading sporting events and reinforces its investment in live sports for the Brazilian market.

“Live sports are a key pillar of our content strategy,” said Augusto Rovegno, senior vice president of content at Paramount+ for Latin America, commenting on the renewal. According to the executive, the agreement aims to continue delivering top-tier competitions that add value for subscribers.

The new rights distribution also includes previously awarded agreements with Globo, which will retain free-to-air broadcast rights, and ESPN, which will maintain its main pay-TV and streaming package for the 2027-2030 period.

Under this arrangement, the Libertadores will expand its presence across multiple distribution platforms in Brazil, while Paramount+ will maintain its connection with the tournament for another four seasons. Brazilian subscribers to the platform will also continue to have access to other sports properties in its portfolio, including UFC and Zuffa Boxing.

La entrada Paramount+ Renews Brazilian Libertadores Rights Through 2030 se publicó primero en TTV News.

The companies announced a strategic partnership to develop new Brazilian-born entertainment IP, with Globo holding priority rights for local exploitation and Endemol Shine Brasil leading international opportunities through Banijay Entertainment’s global network.

Endemol Shine Brasil, part of Banijay Latin America, and Globo have announced a strategic partnership to co-create original entertainment formats, aiming to develop Brazilian-born franchises with international potential.

The collaboration brings together the creative and strategic expertise of Endemol Shine Brasil, supported by Banijay Entertainment’s global footprint, with Globo’s proven track record in creating and producing content for Brazilian audiences.

The two companies have a long history of collaboration on some of Brazil’s biggest entertainment hits, including Big Brother Brasil, No Limite (Survivor), The Masked Singer, Dança dos Famosos, and The Wall, among others. Having successfully adapted major international formats for Brazilian audiences, they will now focus on developing original intellectual properties with local relevance and global potential.

“Our partnership with Globo goes back many years, all the way to Endemol’s arrival in Brazil. The combination of our expertise creates a highly powerful environment for developing culture-defining entertainment,” said Nani Freitas, CEO of Endemol Shine Brasil.

“That is why it is especially meaningful to take another step forward in this relationship and join forces in the creation of new entertainment formats from the very beginning of the development process, with the potential to connect audiences far beyond our market,” she added.

Amauri Soares, Executive Director of Globo Studios, highlighted the significance of the partnership as part of Globo’s strategy to expand its original content development capabilities.

“Globo has been expanding investments in creative development hubs, connecting our talent with strategic partners to accelerate the creation of original formats,” he explained.

“By bringing together Globo’s creativity with the international expertise of Endemol Shine Brasil and Banijay Entertainment, we are taking another step toward transforming our studios into a hub for developing Brazilian intellectual properties with global reach,” he added.

Under the agreement, Globo will have priority rights to exploit the new formats across its portfolio of channels and platforms, while Endemol Shine Brasil will lead international opportunities through Banijay Entertainment’s global network of more than 170 labels across 25 territories.

Laurens Drillich, CEO of Banijay Latin America, also welcomed the agreement, emphasizing the importance of investing in new original IP in today’s entertainment landscape.

“Everyone knows launching new original programming in our markets is no easy task, which makes this partnership all the more significant,” he said. “I’m very excited and proud Endemol Shine Brasil has the possibility to do exactly that with a major player like Globo. I can’t thank Amauri enough for this great opportunity to collaborate.”

Through this initiative, both companies aim to build on their successful track record to develop a new generation of original entertainment formats from the ground up, further strengthening Brazil’s position as an international hub for entertainment IP creation.

La entrada Endemol Shine Brasil and Globo Partner to Create Original Formats with Global Potential se publicó primero en TTV News.

The series, produced by Manas Filmes, is an original fiction developed by KondZilla and LB Entertainment for Netflix.

Netflix has unveiled the cast and released the first teaser for Rauls, a new Brazilian original fiction series developed by KondZilla and LB Entertainment and produced by Manas Filmes, which explores the world of digital scams from the outskirts of São Paulo.

Starring Samuel Naor in his acting debut, the series also features Giovanna Cremonezi, Traplaudo, MC Chaverin, MC Dricka, MC GP, Nath Fischer and MC Nilo. The cast plays a group of highly connected young people who see digital scams as a shortcut to changing their lives, but ultimately face the consequences of their choices.

The series combines thriller and comedy elements with a portrayal of São Paulo’s peripheral communities, addressing themes including ambition, survival and aspirations for social mobility.

Rauls is directed by Kaique Alves, who also created the series alongside Konrad Dantas, founder of KondZilla, and Felipe Braga. The writing team includes Thiago Dottori, Raul Perez, Donna Oliveira and Teodoro Poppovic.

Episode directors include Daniel Lieff, Fred Ouro Preto, Gabriel Zerra and Thatiane Almeida. Executive producers are Konrad Dantas, Rita Moraes, Felipe Braga, Kaique Alves, Bel Berlinck and Joana Cooper.

According to Alves, casting was a key element in the development of the production, which brings together emerging talent and experienced artists to build its characters and establish the series’ identity.

With Rauls, KondZilla adds another project to its relationship with Netflix. The company is also behind Sintonia, one of the platform’s key Brazilian franchises, while for LB Entertainment, the series marks its third Netflix project following Lov3 and Samantha!.

La entrada Netflix Releases the First Teaser for Its New Brazilian Series Rauls se publicó primero en TTV News.

Scheduled to premiere in January 2027, Brazil Avenue 2 is an Estúdios Globo production, created and written by João Emanuel Carneiro.

A massive television phenomenon in Brazil that captivated millions of viewers before becoming a global export blockbuster sold to over 140 countries, Avenue Brazil is back.

Fourteen years after the events of the original hit drama, life seems to have finally found its course: Tufão (Murilo Benício) has become an even more successful businessman, the family remains united, and old wounds seem asleep. Carminha (Adriana Esteves), one of television’s most iconic villains, returns in the eyes of everyone as a transformed woman after serving time in prison, staying away from the mansion’s residents. But her comeback reignites a question capable of stirring up old scars: how far does the truth of this transformation go?

This is the starting point of Brazil Avenue 2, TV Globo’s upcoming primetime telenovela. “The plot revolves around Carminha, who reappears years later with a message of redemption, admired by all and treated as an example of overcoming hardship. The audience will be provoked to follow how this return will disrupt the lives of Tufão’s family and the other characters, especially Nina (Débora Falabella). This is also an opportunity to return to Divino, discover new faces, see beloved figures again, and find out what happened to each of them over time,” previews João Emanuel Carneiro.

The work marks the resumption of the partnership between the author and artistic director Ricardo Waddington after 14 years. “Brazil Avenue 2 is a continuation and maintains the trademark that always defined the work: fast-paced plot, events in every episode, a story that never stops moving forward. This is one of its greatest strengths, now at the service of new conflicts. Carminha and Nina, alongside Tufão’s family remain at the center, but in unprecedented dynamics sparked by the arrival of new characters in Divino,” highlights Ricardo Waddington.

In addition to Adriana Esteves, Murilo Benício, and Débora Falabella reprising their iconic roles as Carminha, Tufão, and Nina, the production brings back fan-favorite characters such as Jorginho (Cauã Reymond), Leleco (Marcos Caruso), and Muricy (Eliane Giardini). Joining this stellar team are Jéssica Ellen, Karine Teles, Thomás Aquino, Thalita Carauta and Ravel Andrade, among others.

Scheduled to premiere in January 2027, Brazil Avenue 2 is an Estúdios Globo production, created and written by João Emanuel Carneiro, with collaboration from Marcia Prates, Eliane Garcia, Marta Rangel, Paula Amaral, and Vicent Villari. The telenovela has artistic direction by Ricardo Waddington, general direction by Henrique Sauer, and direction by André Barros, Isabella Teixeira, Mayara Aguiar, and Ricardo França. Produced by Gustavo Rebelo and Bruna Ferreira; executive production by Lucas Zardo; and genre direction by José Luiz Villamarim.

La entrada Globo Announces New Season of International Sensation, Brazil Avenue se publicó primero en TTV News.

The third edition of Behind The Streams focused on the evolution of streaming advertising, unveiling new data on audience attention, premium formats and Netflix Ads technology that will reach the Brazilian market next year.

Netflix Ads presented the latest developments in its advertising strategy in Brazil during the third edition of Behind The Streams, an event that brought together company executives, international talent and industry representatives.

Held as part of Netflix’s Upfront in Brazil, the event focused on three key areas: attention measurement, the development of new advertising formats and the evolution of technology applied to streaming campaigns.

Among the main announcements were the initial results of an audience attention study conducted by Amplified in Brazil, as well as new Netflix Ads Suite solutions set to launch in the market in 2027.

Netflix puts the spotlight on attention

Will Zanette, Head of Advertising Measurement and Analytics at Netflix, presented the initial findings of the attention study conducted by Amplified in Brazil.

According to the data shared during the event, Netflix ads achieve attention levels comparable to those of series and films. Some 67% of measured attention is active, when viewers are looking directly at the screen, while 17% is passive attention, when viewers are not looking directly at the screen but continue listening to the content.

Taken together, the study indicates that 84% of exposure to a video ad on Netflix receives audience attention.

The company also presented findings from a meta-analysis conducted by Media Hero in Brazil. According to the results, Netflix delivered 31% higher media efficiency than the overall market average, 94% higher than television and 89% higher than digital video.

In terms of brand impact, campaigns developed in Brazil also outperformed market averages across the metrics presented: +100% in message association, +11% in consideration and +50% in purchase intent.

New formats and technology for 2027

Leo Khéde, Netflix’s Senior Director of Advertising for Latin America, previewed new Netflix Ads Suite solutions that will begin rolling out in the Brazilian market in 2027.

Among them is Creative Fusion, a tool that will use Netflix’s proprietary artificial intelligence technology to integrate brands’ visual identities into the narrative and visual worlds of Netflix series and films.

The company also announced new possibilities for interactive ads, as well as additional elements for Pause Ads, one of Netflix’s advertising formats, which will become available for programmatic buying next year.

The strategy aims to combine technology, data and creativity to give advertisers tools that enable more precise targeting based on audience, context and timing.

New opportunities for brands

The event also highlighted the evolution of partnerships between Netflix and brands. Fernanda Guimarães, Director of Brand Partnerships for Latin America, outlined how these agreements have expanded from customized projects and content integrations to live activations and product licensing.

The company is seeking to extend the impact of its key franchises beyond the screen, bringing their narrative universes into other consumer spaces and experiences for fans.

Netflix prepares new premium formats

Amy Reinhard, President of Advertising at Netflix, participated in Behind The Streams for the first time and also previewed developments for Latin America.

Starting March 1, Colombia and Peru will introduce Netflix’s ad-supported plan. The executive also said the region will begin testing premium advertising formats, including options that will allow brands to occupy prominent positions when users enter the service.

The event also featured talent from several Netflix productions, including Ashley Park and Lucien Laviscount from Emily in Paris, as well as Claudia Raia, Bruno Mazzeo, Nanda Costa and Raphael Montes.

With these announcements, Netflix Ads is looking to further develop its proposition for advertisers in Latin America by combining premium content, new technology tools, programmatic buying and attention-based measurement to expand the possibilities of advertising within streaming.

La entrada Netflix Ads Unveils New Advertising Strategy Developments for Brazil in 2027 se publicó primero en TTV News.

The dating reality format will be adapted in Brazil as a Prime Video Original, produced by Amazon MGM Studios and Formata and directed by renowned Brazilian producer Boninho.

CJ ENM is expanding its international formats business with the arrival of EXchange in Latin America. The hit South Korean dating reality format will be adapted in Brazil under the title Love Transit as a Prime Video Original, with Amazon MGM Studios and Formata producing. Production is set to begin in September in São Paulo and Campos do Jordão.

The Brazilian adaptation will be directed by renowned producer Boninho, one of Brazil’s leading names in television entertainment. The project marks the format’s expansion beyond Asia, following its Japanese adaptation, also titled Love Transit, which has already released three seasons on Prime Video.

EXchange is an original dating reality format from TVING in which ex-couples live together under the same roof without initially revealing to the other participants who used to date whom. As they revisit their past relationships and form new connections, the participants must decide whether to rekindle an old romance or start a new relationship.

The original format premiered in South Korea in 2021 and quickly became one of TVING’s most popular dating reality shows. Its first season recorded the highest number of viewing hours among the platform’s entertainment programs at the time, while Season 2 ranked first in weekly contribution to paid subscribers for 16 consecutive weeks.

Season 3 increased its impact on new subscriber acquisition by 74 times compared with the first season on its premiere day, while Season 4 ranked first in weekly contribution to TVING’s paid subscriptions for 17 consecutive weeks, from its premiere through its finale.

Beyond Korea, EXchange has also earned international recognition. The format was nominated for Best Original Programme by a Streamer at the 2021 Asian Academy Creative Awards, while EXchange 3 received nominations at the 2024 Asian Television Awards and Asian Academy Creative Awards.

With the Brazilian adaptation, CJ ENM is taking another step in the international expansion of its IP, partnering with local producers and Prime Video to bring the format to a new audience in Latin America.

“EXchange brings together ex-couples who have broken up, giving them an opportunity to look back on their past relationships and find new love,” said Sebastian Kim, Head of the Content Business Unit at CJ ENM. He added that, following the Japanese adaptation, the company expects the Brazilian version to reinterpret the format for local audiences through Brazilian culture and emotions.

CJ ENM said it will continue expanding its global formats business by adapting its original IP through partnerships with international platforms and production companies.

La entrada Prime Video Is Adapting CJ ENM’s Korean Format EXchange in Brazil se publicó primero en TTV News.

The strategic partnership strengthens Edye’s presence in Brazil and accelerates the preschool content platform’s expansion plan in the region.

Edye, the premium content platform for preschool-age children —which includes an SVOD platform, the pay-TV linear channel Edye-TV, programming blocks for broadcast television, and various digital games and activities— today announced a strategic partnership with InteracTV, which will now act as its commercial representative in the Brazilian market.

Edye has maintained a presence in Brazil for several years, offering a content ecosystem designed for early childhood that goes beyond series: it includes productions starring children’s favorite characters, along with activities, parenting guides, and real-life experiences that support families in their everyday lives, all with high standards of quality and safety.

InteracTV, with extensive experience in linear channel distribution, VOD, and metadata and EPG solutions in Brazil, will be responsible for representing Edye commercially before TV operators, streaming platforms, and local clients, and will provide marketing support to facilitate access to its content throughout the country.

“Brazil is a strategic market for Edye and we have spent years building solid relationships with families, operators, and local platforms. We chose InteracTV as our representative because they share our vision of quality and commitment to the industry, and because their market knowledge will allow us to accelerate the growth we have been building in the country,” said Guillermo Sierra, EVP and Head of Media at HITN Media.

For InteracTV, owner Marcelo Assumpção noted: “It is an honor for us to represent Edye in Brazil. It is a brand that already has a recognized track record in the country among families and operators, and that now, with this partnership, further strengthens its commitment to this market. We are confident that together we can bring this quality preschool content to more homes and platforms throughout the country.”

With this partnership, Edye consolidates its growth strategy in Brazil and strengthens its positioning as one of the leading platforms for safe preschool content in the audiovisual industry in the region.

La entrada Edye Announces InteracTV as its Commercial Representative in Brazil se publicó primero en TTV News.

One of its biggest bets in the realm of biblical series, the 50-episode drama is being filmed on a spectacular set, with multiple sets and exterior locations, recreating one of the great classics of literature.

Seriella Productions presents a new trailer for Ben-Hur, its latest mega-production of a biblical epic and one of its most ambitious projects in the genre.

Inspired by Lew Wallace’s timeless masterpiece, Ben-Hur marks a new chapter in the group’s grand epic productions.

Across 50 episodes, the series transforms one of the greatest classics of world literature and cinema into a powerful emotional experience, combining action, romance, drama, faith, and a narrative that has already moved millions of people worldwide.

Ben-Hur is being filmed with a production structure that includes 66 sets in a purpose-built city, 44 studio sets, and various exterior locations, all constructed specifically for the series.

With impeccable costumes and a historically rich and visually stunning recreation, the production offers a grand experience.

Every detail has been conceived to meet international cinematic standards, providing an immersive experience that transports the viewer to the splendor of Jerusalem, Rome, and Antioch.

With a premiere planned for this year in the Brazilian market, Ben-Hur will expand its international reach starting in 2027, with its arrival on Disney+ Brazil and throughout Latin America.

La entrada Seriella Productions Reaches a New Milestone in its Epic Productions with Ben-Hur se publicó primero en TTV News.