The event will take place on March 17–18, 2027, at the Buenos Aires Convention Center, as Buenos Aires prepares to serve as World Sports Capital 2027, with the Government of the City of Buenos Aires as Host City, ACES Europe as Institutional Partner, and Agencia Quiroga and QSport as co-organisers.

Sports Summit officially announces Buenos Aires 2027, a new edition of the international platform connecting sport, business, innovation, investment, technology and networking, established as one of the leading meeting points for the sports industry across Europe and the Americas.

The next edition will take place on March 17–18, 2027, at the Buenos Aires Convention Center, marking another milestone in Sports Summit’s international expansion and strengthening connections among key stakeholders across the Latin American sports ecosystem.

The announcement follows the success of Sports Summit Madrid 2026, which established Madrid as a leading global meeting point for the sports industry, bringing together 19,800 attendees, more than 300 speakers and 110 exhibiting companies. The event recorded growth of over 60% in its exhibition area and a 30% increase in international company participation.

Buenos Aires was selected in recognition of the growth of Argentina’s sports ecosystem, the city’s international standing and its emergence as one of Latin America’s most promising markets for sports business development. In this context, the Government of the City of Buenos Aires will support the event as Host City in the year Buenos Aires was named World Sports Capital 2027 by ACES Europe, becoming the first city outside Europe to receive this distinction.

“Being named World Sports Capital 2027 is much more than recognition for Buenos Aires. It is an opportunity to continue strengthening sport as a public policy that cuts across different areas of the City. Sport drives economic development, boosts tourism, promotes inclusion and has something extraordinary: the ability to bring people, institutions, and the public and private sectors together around common goals. At the Sports Secretariat, we work with this vision, creating the conditions for Buenos Aires to continue growing as a host city for major events and as a city where sport plays a leading role in its development. The arrival of Sports Summit is a reflection of that journey,” said Fabián Turnes, Secretary of Sports of the City of Buenos Aires.

This designation strengthens Buenos Aires’ international positioning as a host city for major sporting events and creates a strategic setting for bringing together key stakeholders from across the region’s sports industry.

“Sports Summit is coming to Buenos Aires at an extraordinary moment for the city and for the sports industry across the region. The designation as World Sports Capital 2027 represents a unique opportunity to bring together leading figures from across the ecosystem and position Buenos Aires as one of the world’s major sports hubs. Our goal is to build much more than an event: we want to establish a platform that drives business, innovation, knowledge and strategic connections between Latin America and Europe, creating an impact that extends beyond the two days of the event,” said Sebastian Lateulade, Executive Chairman and Founder of Sports Summit Global.

The local organisation of Sports Summit Buenos Aires 2027 will be led by Agencia Quiroga, which will act as co-organiser and oversee strategic, commercial and institutional development in Argentina, strengthening engagement with companies, institutions, brands and sports organisations across Argentina and the wider region.

“It will be a major public-private gathering, on a par with the leading sporting events held in the world’s major cities. We understand the dynamics of sports marketing and the significant role brands play in sport, as well as the value sport can create for brands. As a communications agency, we aim to strengthen and maximise the value of these relationships by building a space that connects key stakeholders across the sports ecosystem. I hope Sports Summit Buenos Aires 2027 will help reinforce these ties and position our city as a leading hub for the sports industry in the region,” said Gustavo Quiroga, CEO of Agencia Quiroga.

Sports Summit Buenos Aires 2027 will bring together companies, sports organisations, leagues, clubs, federations, public institutions, brands, startups, investors and industry leaders to examine the trends reshaping the business of sport, generate new business opportunities and strengthen connections across sport, innovation, technology and investment.

Over the coming months, Sports Summit will announce additional speakers, partners, exhibitors, content and experiences for the Buenos Aires 2027 edition through its official channels and at sportssummit.com.ar.

La entrada Sports Summit Announces Buenos Aires 2027 Edition se publicó primero en TTV News.

Founded by Santiago Domingo and Sebastián Ravbar, the company launches from Argentina with an end-to-end proposition that integrates strategy, creative development, production and postproduction, targeting brands, agencies, networks, platforms and new entertainment formats.

Uidú has launched as a new creative and audiovisual production studio with an integrated proposition designed to bring all stages of a project under the same structure, from idea development and scripting through production, postproduction and final delivery.

Based in Argentina and with the ability to work on regional and international projects, the company was founded by Santiago Domingo and Sebastián Ravbar, two executives with extensive experience in creativity, marketing and audiovisual production at companies such as FOX, Disney, Telefilms, Canal 9 and Greenpeace.

Uidú’s proposition -the name is a phonetic Spanish rendering of “We do”- is built around the concept of an end-to-end creative & production studio, designed for a landscape in which the lines between advertising, content and entertainment are increasingly blurred.

“Today, clients need partners who understand the entire process, not fragmented suppliers. At Uidú, we work end to end: we think up the idea, produce it and take it through to its best possible version,” Domingo explained.

Ravbar, meanwhile, said the new studio aims to bring into an independent structure part of the experience gained during his years at large international companies.

“After so many years at companies like FOX and Disney, certain things become part of the way you work: the level of rigor, the care you put into a brand, the ability to manage complex projects and, above all, understanding that creativity and business are not separate worlds,” Ravbar told ttv.

The aim, he added, is to combine that corporate experience with a more agile model: “We want to combine that rigor and corporate experience with the agility, proximity and responsiveness that an independent structure allows.”

For Domingo, having spent years on the client side also shapes the way Uidú approaches its commercial relationships. “Behind every project there is a client who has to make decisions, defend an idea, manage a budget and be accountable for a result. Having been in that position for so many years has a major influence on the way we work today,” he said.

Although the company will have a strong connection to branded content, its founders stress that its scope will be broader.

“Our core is creativity and audiovisual production for brands, agencies, networks and platforms. We develop campaigns, spots and content, and we can get involved from the idea through production and final delivery,” Domingo explained.

He added that branded content is a natural part of that proposition, but that Uidú is particularly interested in the intersection between brands, content and entertainment.

“We have spent many years working in the entertainment industry, and we are especially interested in exploring that crossover between brands, content and entertainment, where we believe there are more and more opportunities,” he said.

The push into vertical content

Producing entertainment for third parties is also part of the company’s plans, although developing its own IP is not currently a priority. “We are also interested in producing entertainment for third parties, as we are starting to explore with vertical fiction. Developing our own IP is a separate discussion and it is not our focus today. At this stage, our priority is to consolidate Uidú as a partner for our clients,” Domingo said.

The studio’s proposition includes the development of vertical series, short-form content and productions specifically designed for new digital consumption habits, and the company is already moving forward with concrete projects.

“What we see is a market that is growing very quickly internationally and beginning to create new production opportunities. There are platforms and specialized companies that need to produce more and more content and find partners capable of responding to that demand,” Ravbar explained.

“At Uidú, we are already working on the development of vertical fiction projects for international companies, and we want to keep moving forward in that area as the market grows,” he added.

The move comes at a time of increasing activity around vertical formats. In its launch materials, Uidú also lists audiovisual solutions powered by generative artificial intelligence among its areas of work, with the aim of producing campaigns, commercials and content with greater speed, flexibility and efficiency.

La entrada Uidú bets on integrating creativity, production and entertainment se publicó primero en TTV News.

Guillermo Pino, Víctor López, and Santiago Siri participated in an interview on Urbana Play where they discussed Plim Plim’s global growth, the integration of artificial intelligence into creative processes, and the development of Bumpy the Bear.

The international growth of Plim Plim, the integration of artificial intelligence into animation processes, and the development of new intellectual properties were some of the central topics of the conversation that Guillermo Pino, founder of Spiritum Entertainment, had with Spanish producer Víctor López and Santiago Siri on the program “Todo Pasa” on Urbana Play 104.3 FM.

The interview offered insights into the expansion strategy of Spiritum, the company behind Plim Plim, a children’s property that became one of the leading examples of the internationalization of an IP originating in Argentina. The full interview is now available on Urbana Play’s YouTube channel.

According to data shared during the program, Plim Plim has surpassed 78.5 billion historical views on YouTube, registers around 2 billion monthly views, and boasts over 47 million subscribers.

The property’s performance reflects the potential of children’s IPs born in Latin America to reach global audiences through digital platforms. For Pino, this growth has been accompanied from the beginning by a strategy based on developing content linked to positive values ​​and habits, as well as building a relationship of trust with families.

“Our purpose has always guided us. We always wanted to create a product that conveyed positive values ​​and habits. Today, we have achieved a place of trust among mothers and fathers. That is much more important than any number,” Pino emphasized.

Animation, Technology, and Artificial Intelligence

Another key topic of the conversation was the technological transformation of animation production. Santiago Siri explained that Spiritum is working on developing its own artificial intelligence tools designed to assist artists at different stages of the creative process.

The company is thus proposing the incorporation of AI as a support tool for creative teams, rather than replacing the work of artists, at a time when technology is beginning to modify the development and production processes of animated content.

Víctor López and International Expansion

Víctor López, Spanish producer and creator of Pocoyo, also highlighted the international potential achieved by Plim Plim and the work done by Spiritum. “Entertainment, and especially animation, is always a sum of talents. When Guillermo told me about the idea for Plim Plim, I told him to come to Madrid with his team and ask him anything he wanted. Sharing the experience was the best way to help,” explained López.

The Spanish producer described the international impact achieved by the property as extraordinary and highlighted the work developed in Argentina. López’s participation also highlights Spiritum’s strategy of forging alliances with professionals and companies from diverse markets to boost the development and international expansion of its properties.

Bumpy the Bear, a new Argentine-Spanish project

During the interview, Bumpy the Bear, a new animated series developed jointly by Spiritum Entertainment and Krakatoa, was also presented, with the participation of Televisión Española (TVE).

The project represents a new commitment by Spiritum to developing properties with international appeal and expanding its catalog beyond Plim Plim, through production and distribution partnerships with European partners.

With Plim Plim as its main success story, Spiritum seeks to advance toward a strategy based on the creation and exploitation of new children’s IPs, combining creative development, technology, and international partnerships.

For the Latin American animation industry, the journey of Plim Plim and the expansion of Spiritum’s catalog also reflect a growing trend: the possibility that properties created in the region can build global audiences from digital platforms and subsequently expand their ecosystem through new productions, co-productions, and international agreements.

La entrada Spiritum Reveals International Expansion Strategy After Plim Plim’s Success se publicó primero en TTV News.

La entrada Laboratorio Impulsar: The Next Generation of Argentine Cinema Begins to Take Shape se publicó primero en TTV News.

One of the main drivers of growth was Baby Plim Plim, whose viewing hours increased from approximately 14,000 hours in November 2025 to over 208,000 hours in May 2026.

The Plim Plim children’s franchise continues to solidify its performance on Flow. Between January 2025 and May 2026, the character’s content accumulated over 9.4 million viewing hours across linear television and the On Demand platform, reinforcing its position as one of the strongest children’s properties in the Argentine market.

According to data released by the company, Plim Plim content registered 9,245,378 viewing hours on linear television and another 166,799 hours on On Demand during the analyzed period.

Growth was primarily driven by the linear channel, which reached its peak performance in May 2026, surpassing one million viewing hours in a single month, reflecting the brand’s strength and audience loyalty.

Among the top-performing titles were Learning with Plim Plim, with over 1.3 million viewing hours; Singing and Dancing with Plim Plim, with over 1.2 million; and Plim Plim the Clown: A Hero of the Heart, which exceeded 1.1 million hours. Together, these three productions accumulated over 3.7 million viewing hours.

One of the main drivers of growth was Baby Plim Plim, whose viewership increased from approximately 14,000 hours in November 2025 to over 208,000 hours in May 2026, making it one of the fastest-growing formats within the platform’s children’s catalog.

In the On Demand segment, content also showed positive growth. “Los Animalitos,” “A Jugar con Plim Plim,” and “Las Mágicas Historias de Plim Plim” led the on-demand viewing figures, contributing to a total of over 166,000 hours consumed in this format.

According to the company, these results reflect the effectiveness of a distribution strategy that combines linear television and on-demand viewing, allowing the franchise to expand its reach and adapt to the diverse viewing habits of families.

With a focus on entertainment, music, and educational content, Plim Plim continues to strengthen its multiplatform presence and solidify its position as one of the best-performing children’s brands on Flow.

La entrada Plim Plim Surpasses 9.4 Million Viewing Hours on Flow se publicó primero en TTV News.

The PEGSA-produced feature, set to strike an emotional chord with audiences of all ages, premieres on the streamer on May 28.

Netflix has dropped the official trailer for Dibu Martínez: The Kid Who Stops Time, a new film that dives into the personal story of Emiliano Martínez, from a dream-filled kid growing up in Mar del Plata to the “Dibu” the world knows today, one of the standout heroes of Argentine and global soccer.

The feature, which aims to resonate with the whole family, will launch on the platform on May 28.

Blending animation inspired by illustrations from Liniers, personal archival footage, and intimate interviews with the goalkeeper’s inner circle, the film paints a layered portrait of Martínez’s journey. Featured voices include childhood friends, family members, and key figures in his story such as Lionel Messi, Lionel Scaloni, and Miguel Ángel “Pepé” Santoro.

That mix of storytelling styles brings to life Martínez’s road to the top, and the hurdles he had to overcome before making it big on the professional stage.

Shot across Argentina and England in 2025, the film is produced by PEGSA under Agustín Pichot, based on a short story by Hernán Casciari, and directed by Gustavo Cova.

At its heart is the story of a young boy who discovers he has the power to stop time, while carrying on conversations with a soccer ball — voiced by Agustín Aristarán — that reminds him of every challenge still ahead. The result is an emotional, original tale about inner strength, perseverance, and the path to glory — turning Martínez into an inspiration for a new generation of fans.

La entrada Netflix Unveils Trailer for Dibu Martínez: The Kid Who Stops Time se publicó primero en TTV News.

The channel tops the overall top 5 in Argentina with over 363 million weekly views, 18 times more than the country’s leading adult entertainment channel.

According to YouTube Rating’s March 2026 ranking, the Plim Plim channel leads the overall top 5 in Argentina with over 363 million weekly views, 18 times more than the country’s leading adult entertainment channel.

YouTube Rating, a real-time measurement platform powered by Live Data Stream, published its monthly ranking of the most-viewed channels in Argentina across all categories in March 2026. The result was striking: the top five spots are dominated by children’s content, with Plim Plim at the top. The platform highlighted this fact on its official Instagram account as an interesting tidbit worth noting.

The difference in scale is significant. While the leading adult streaming channels register between 12 and 19 million views, Plim Plim surpasses 363 million weekly views, multiplying the number of views by 18 for the top adult channel. This data is monitored by YouTube Rating, a tool that tracks the number of viewers on live streams every minute and provides real-time metrics.

This data prompts reflection for the advertising market: a large portion of streaming investment is concentrated on adult audiences, without considering that behind every child consuming content, there is a parent who chooses, supervises, and accompanies that consumption. The children’s audience influences an adult audience that, in terms of decision-making, is just as relevant as any other.

“We are proud not only to be the leading channel in views, but also that this leadership is built on quality content, based on bringing positive values ​​and healthy habits to every home in Argentina. These numbers reflect the trust that millions of households place in Plim Plim every day,” said Guillermo Pino, creator of Plim Plim.

With over 363 million weekly views and a consolidated presence throughout the Spanish-speaking region, Plim Plim positions itself as the Argentine intellectual property with the greatest reach on digital platforms, and as an unavoidable reference in the global family entertainment ecosystem.

La entrada Plim Plim Leads YouTube Ranking in Argentina se publicó primero en TTV News.

Starting Saturday, April 4, Argentina’s Public Television will launch its children’s programming lineup with the addition of Topa and Plim Plim.

Plim Plim is arriving Public Television in Argentina with the premiere of its show, Plim Plim, Singing and Dancing, which will be part of the channel’s new children’s programming block.

Starting Saturday, April 4, the network will launch its children’s programming lineup with the addition of Topa and Plim Plim, two of the most recognized figures in children’s entertainment in Latin America.

Plim Plim will premiere that same day on the channel and will air every Saturday and Sunday starting at 10:30 a.m. as part of the programming.

Plim Plim: Singing and Dancing is the perfect invitation to enjoy with the family. In half-hour episodes, music and fun take center stage. Alongside hosts Fio and Adri, young children will journey through the Plim Plim universe to play, dance, and learn in a completely playful way. It’s an experience that promotes values ​​such as teamwork, environmental awareness, and healthy habits.

José María Quijano, Executive Coordinator of Public TV, highlighted: “Adding such a beloved character as Plim Plim to our programming fills us with satisfaction and demonstrates a significant renewal in the network’s offerings for children. We are confident that families across the country will find a wonderful option for learning and having fun.”

For his part, Guillermo Pino, creator of Plim Plim, expressed: “Plim Plim’s arrival on Public TV is a very significant step for us. We are proud to be part of a channel with national reach and a cultural focus, which allows us to bring our content to more families throughout the country.”

With this addition, Public Television reaffirms its commitment to educational, cultural, and high-quality content, consolidating a space designed to support Argentine families with positive and responsibly produced programs.

Plim Plim continues to expand its presence on free-to-air television by creating reliable, high-quality content that promotes positive values, broadening its reach and strengthening its connection with new generations of children and families.

La entrada Plim Plim Premieres on Argentina’s Broadcast TV se publicó primero en TTV News.