Available to select members in the US as a test, AI Discover is aimed at helping users decide what to watch through AI technology.
Netflix announced the introduction of AI Discover, a new tab on the platform’s TV app, where a small group of members can try new ways to find their next great watch.
Inside the tab, the company will begin rolling out early discovery experiences, starting with one that lets users say what you’re in the mood for and explore from there.
“There’s more to enjoy and discover on Netflix than ever, but what sounds right for a quiet night in may look different for family movie night or a few spare minutes. We’ve spent years refining how you discover, with recommendations tailored to your tastes, from what you Thumbs Up to what you add to “My List.” Now, AI Discover joins the mix as a new way to explore”, the company said.
The first experience within AI Discover is built around themes. Users start by picking from a range of themes, each previewed with a clip from a show or movie. Some are based on feelings (“Something Light,” “Scare Me”), the people watching (“Family Movie Night”), or how much time (“Quick Watches”). Others might reflect what’s new or popular, or what users have been watching lately.
Choosing a theme then brings up matching recommendations. After that, more specific themes surface. Every title has a “Tune Your Recommendations” button, right next to “Play” and “My List.”
“What we’re most excited about is how it feels to use. AI Discover is powered by a new intelligence layer we’ve been building that responds to what members tell us in real time and keeps learning”, the company said.
AI Discover will begin rolling out in the US to members who use Netflix in English on supported TVs.
