Featuring titles that engaged over 140 million Brazilians, award-winning productions at international festivals, and a diverse catalog of formats, the company strengthens its offerings in the Latin American market.
In an international market increasingly focused on audience engagement and retention, the ability to cross cultural borders with universal storylines is one of the audiovisual sector’s greatest assets. Guided by this premise, Globo heads to MIP Cancun, consolidating a structured portfolio designed to meet diverse consumption habits and distribution models, from classic Super Dramas and original series to formats for local adaptation. The strength of Globo’s offering for Latin America and the U.S. Hispanic market rests on emotional connection with audiences and customized business models for regional partners.
“The power of a great narrative lies in its ability to resonate with people, regardless of territory or screen. Globo’s content embodies this strength: we combine production excellence, commercial appeal, and flexibility to serve both major linear channels and digital platforms. The Latin market recognizes the quality of our storytelling, and MIP Cancun is the ideal stage to strengthen strategic partnerships, whether through licensing, the adaptation of major formats, or international co-production models,” states Pablo Ghiglione, Head of Sales for Americas & APAC and International Co-productions.
At the heart of the mass-audience strategy remain Globo’s acclaimed Super Dramas, which combine narrative rigor and technical sophistication with historic engagement numbers. Key highlights showcased at the event include To Love is To Care , nominated for the Rose d’Or Awards and prime-time leader, reaching over 119 million Brazilians in just its first 12 weeks of broadcast; and Three Graces, winner at the Premios Produ and a high-impact dramatic superproduction that reached 146 million viewers, reaffirming the genre as a powerful driver of social conversation and commercial performance.
Complementing the catalog’s diversity, the series segment arrives backed by significant prestige on the international circuit. Globoplay Originals featured include Emergency 53, a series that took the spotlight at the Berlinale by winning the coveted Studio Babelsberg Production Excellence Award, in addition to being nominated at the Italian Global Series Festival, selected for Spain’s Serializados Fest, and spotlighted by consultancy firm The WIT during the Fresh TV Fiction panel at MIPCOM; and The Playoffs, a sports drama that held its world premiere at the London edition of SXSW.
The strength of Globo’s intellectual properties is also evident in the versatility of its formats, which boast a solid track record of successful international adaptations worldwide, such as Her Own Destiny in Peru, the contemporary drama The Others in Greece, and Looks and Essence in Turkey.
To present business opportunities and portfolio highlights, Globo will host an exclusive showcase on the 18th at 8:30 AM at the Cancun Theatre.
