González joined the company in November to help turn Kids & Family content into global brands.

DeAPlaneta Entertainment has officially announced that Estíbaliz González has been incorporated as the Franchise and Marketing Director of the company’s Kids & Family division. Since November, she has been leading this division as part of the company’s efforts to strengthen the process of transforming children’s content into brands that can have a global impact.

Diego Ibáñez Belaustegui, Head of Brand at DeAPlaneta Kids & Family, commented on the incorporation of Estíbaliz that “her knowledge and skills make her a key player in the process of transforming our content into brands with global impact, which is one of the company’s main objectives.”

About her new position, Estíbaliz González pointed out, “I hope that my experience leading projects in sectors such as FMCG, QSR, or Toys will add value to the definition of solid strategies, combining the areas of content, marketing, and derivative product to achieve the global success of powerful brands such as Hero Inside, Milo, or Monster Shaker.”

Estíbaliz González has an extensive background in the marketing departments of top-level companies, such as McDonald’s, Staples, and Bizak, where she has worked over the last few years, defining and implementing 360º marketing strategies in many of them.

After starting his career in 2008 as a merchandiser at Danone, González worked as a Promotions Executive at Nutrexpa between 2015 and 2018, where he stood out for negotiating licensing agreements.

In 2018, he held the position of Marketing Brand Lead Families & Happy Meal at McDonald’s, where he defined the 360º marketing strategy for the Happy Meal platform, managed the promotional calendar and market research activation, and explained the media plans.

In 2019, he worked as an MA Assembly & Implementation Web Specialist at Staples. Between 2019 and 2021, he held the position of Brand Manager at Bizak, rising in 2021 to New Business Development Manager, where he excelled in the detection, negotiation, and development of licensed products.