During the ATVC and CAPPSA event, Jornadas Internacionales, the global leader in digital audiences presented an assessment of the first few months of its pay TV channel.
Leader Entertainment – El Reino Infantil, an Argentine-based company that has been creating, developing, and distributing children’s and family content globally for 15 years, is presenting an update on its linear pay TV channel in Latin America during the Jornadas Internacionales event in Buenos Aires.
The El Reino Infantil channel, which features 24/7 programming for preschoolers, has been available since February 2026 in Argentina, Chile, Colombia, Ecuador, Peru, and Uruguay via DIRECTV (channels 310 and 1310) and DGO. Since July 2026, it has also been part of the Flow service in Argentina (channel 213), Paraguay (312), and Uruguay (309).
El Reino Infantil’s pay-TV offering is complemented by on-demand content available through both operators, featuring titles such as La granja de Zenón, Bichikids, Canciones del zoo, Familia Blu, and Paco el marinero.
Furthermore, local operators in Peru, the Dominican Republic, and Colombia have added the channel to their programming lineups. Additionally, El Reino Infantil’s distribution division is currently in discussions with various operators and companies across Mexico, Central America, and the Southern Cone, both regarding the linear channel launched this year and the availability of its content for other exhibition platforms.
“The channel’s evolution has been very positive; we are extremely satisfied. Pay TV offers a curated, consistent, family-friendly experience within the home, making it a highly relevant entry point for intellectual properties (IPs) that have already established a solid relationship with their audiences. We are currently undergoing a profound transformation of the audiovisual ecosystem. The opportunity, therefore, lies in understanding how each environment can contribute something unique within a broader distribution strategy. We view each channel as part of a 360-degree ecosystem built around our intellectual properties. We want our IPs to be able to move across platforms, formats, and business lines, with each new touchpoint allowing us to deepen our relationship with the audience,” stated Felipe de Stefani, CEO of Leader Entertainment – El Reino Infantil.
El Reino Infantil began on YouTube in 2011 and has since become the world’s leading Spanish-language entertainment ecosystem for children. Its network of over 50 channels -featuring content in 11 languages- has surpassed 250 million subscribers and generated more than 13 billion views in the first nine months of 2026. (Source: YouTube)
Its content is available across FAST and CTV environments -such as Roku, Samsung TV, LG, TCL, and Pluto TV- as well as on streaming and television platforms including Netflix, HBO Max, Amazon Prime Video, Tivify, and RTVE.
The linear channel *El Reino Infantil* is integrated into an intellectual property development model that encompasses original content, international distribution, licensing, live experiences, music, e-commerce, gaming, and film. La Granja de Zenón serves as the prime example: it has amassed over 850 theatrical performances, 1.5 million tickets sold, and more than 900 licensed or in-house produced products. It is also set to arrive in theaters in 2028 with the film La Granja de Zenón: La Película.
In a similar vein, Leader Entertainment recently entered into a global partnership with Sony Music Publishing for the representation and administration of its music catalog, with the goal of developing new works, boosting music production, and expanding the reach of its content.
