The new business unit, Mobius.Lab Brand Solutions Powered by Playmakers, will focus on developing content with organic integration of brands and advertising pieces.
Cisneros Media announced the alliance between Mobius.Lab, its Ad-Hoc production unit and Playmakers Entertainment, for the development of solutions for brands, agencies and media.
Playmakers Entertainment specializes in the production of branded content for all digital platforms, with more than 10 years of experience developing short formats.
This new business unit Mobius.Lab Brand Solutions Powered by Playmakers will focus on developing content with organic integration of brands and advertising pieces to provide its customers with three benefits: Immediate delivery of content, Industrialization of audiovisual production – which will allow delivering large volumes of content at a fixed price- and savings in production costs.
Luciano Molina, CEO & Founder of Playmakers believes that the demand for branded content is growing worldwide: “I am convinced that the short-form content linked to a brand is becoming increasingly important as year over year its demand in the international market grows exponentially.”
“We are very pleased with this partnership. I think that together we can develop very creative content aligned with the communication needs of our customers,” said Jonathan Blum, President of Cisneros Media.