The deal with Cloudco Entertainment further strengthens Banijay Kids & Family’s third‑party digital portfolio.
Banijay Kids & Family announced today a new agreement with Cloudco Entertainment to manage the Care Bears YouTube channels globally. Under the deal, the company will assume stewardship of the official channels in English, Brazilian Portuguese, Spanish, and French.
A rich catalogue spanning multiple generations of Care Bears IP, including series, specials, movies, and shorts, Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.
Dan Lewsey, SVP Digital & Social, Banijay Kids & Family: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”
Myles Hobbs, VP, Global Distribution & Digital, Cloudco Entertainment: “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalizing existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”
Banijay Kids & Family continues to cement its position as a go‑to digital partner for premium IP owners worldwide. Leveraging deep expertise in content strategy and audience growth, the division remains committed to helping brands thrive in an increasingly competitive digital landscape. Year-on-year, its specialised in‑house team delivers tailor‑made strategies spanning audience development, channel management, short‑form optimisation, and franchise‑focused growth.
Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment. Its collective of first-class producers and talent is behind some of the biggest kids’ brands in the world.
