The group aims to expand the reach of its extensive catalog across Latin America, led by its flagship brand, The Fixies, which already boasts thousands of fans in the region, has signed its first partnership this year with TV Azteca, and is set for further growth through new seasons, a feature film, and a new live-action series.
Known to children and families across every continent, the characters from The Fixies have helped multiple generations of children connect with and understand technology, while imparting valuable lessons about the world around them. “The core concept of The Fixies is universal: children, wherever they live, are surrounded by technology and want to understand how it works,” explained Maria Makedonskaya, Head of Content Sales at Animotion Media Group.
“The series transforms that curiosity into accessible stories where science, everyday devices, and safety principles are explained through humor, adventure, and relatable characters. Children enjoy the stories and the characters, while parents value the educational purpose behind them,” she added.
And, given that the themes addressed by the series are relevant in any market, the brand has managed to transcend languages and cultures quite naturally. “Furthermore, we believe that the combination of entertainment, practical knowledge, and curiosity is the primary reason the franchise has sustained its success for so long,” she noted.
The group is now expanding The Fixies through FixiLab, a new format for the brand. “We developed The Fixies as a comprehensive franchise encompassing content, licensing, music, video games, publishing, and live experiences; therefore, FixiLab is a natural continuation of that strategy,” she explained.
FixiLab is a live-action educational entertainment format focused on STEM disciplines, which brings the animated world into a studio setting. A teacher, several participating children, and The Fixies characters, Simka and Nolik, explore scientific questions through hands-on experiments, games, challenges, and animated segments from the original series. The format retains the educational identity of The Fixies while making the experience more direct, interactive, and adaptable to each local context.
FixiLab was initially produced in China and subsequently adapted successfully for the MENA region as a 13-episode series in Arabic, featuring experiments and topics tailored to the region’s culture, language, and educational priorities. Its structure allows for localization through the use of local hosts and children, as well as the inclusion of subjects relevant to local educational curricula, making it an ideal offering for television networks, streaming platforms, and production partners in various territories.
“We are actively seeking partners for a Latin American version,” the executive noted. Latin America is, in fact, one of the regions becoming an increasingly important market for The Fixies, where the animated series is preparing for its premiere on TV Azteca in Mexico, Guatemala, and Honduras.
“We see great potential for The Fixies throughout Latin America, and our audience data already provides a solid foundation. Our Spanish-language YouTube channel has surpassed 3 million subscribers and 2 billion views, with an audience consisting primarily of viewers from Latin American countries. The brand’s social media accounts are also growing rapidly, driven by strong organic engagement and the viral potential of educational content presented in an entertaining way,” she explained.
“A clear example is the episode about multiplication, in which the characters explain mathematics in a simple and engaging manner. The episode made such an impact that many content creators began posting their own reviews and reactions, collectively garnering over 60 million views,” she added. “We expect the upcoming launch on TV Azteca to create new opportunities for licensing, promotions, and consumer products across the region.”
With the goal of further expanding The Fixies, along with its other brands and intellectual properties, across Latin America, Animotion will present its diverse catalog to buyers and partners at MIP Cancun. “At MIP Cancun, our focus is both on broadening the distribution of our established catalog and on developing new projects aimed at older children and youth audiences,” the executive noted.
“Our portfolio includes proven, successful brands such as The Fixies, BabyRiki, Tina & Tony, and Finnick, as well as educational titles with strong visual appeal, like Question Club and Mr. Dogood. We are seeking partners across linear television, streaming, FAST channels, and digital platforms, as well as opportunities for licensing, localization, and co-production,” she added.
The group is also presenting Shooting Stars, “a key piece in our next stage of development.” This animated action-comedy is aimed at children aged 8 to 12 and follows a group of middle-school friends who gain extraordinary powers after a meteorite crashes to Earth. As they face interdimensional threats, the protagonists must also navigate school life, family, friendships, self-confidence, and the everyday challenges typical of this age.
“Our priority for 2027 is to establish long-term partnerships in Latin America that support both the distribution of our current catalog and the development of multiplatform franchises aimed at a broader age range,” she concluded.
