TTV 20 Years: Guillermo Pendino

TTVNews celebrates its first 20 years by inviting friends and industry colleagues to share their personal experiences over the past two decades. Guillermo Pendino, VP Content and Programming, FTA Brands, South Latam at Paramount answers, “Where were you 20 years ago?”

This 2024 marks the 20th anniversary of TTVNews, a big reason to celebrate for the group, which is consolidating itself as one of the go-to media platforms in the audiovisual industry in Latin America.

And to mark the occasion, we’ve invited friends and colleagues to share their experiences, challenges and lessons learned over the last 20 years in this industry.

This time, Guillermo Pendino, VP of Content and Programming, FTA Brands, South Latam at Paramount, answers, “Where were you 20 years ago?”

Where were you 20 years ago?

Twenty years ago, I went to Brazil for the first time to be in charge of the general production and direction of the Floricienta format in Brazil, which is called Floribella.

What was your first industry event?

The first event I attended was in 2011 at Natpe, when I had been called to Telefe’s Production and Programming Management.

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