After a couple of editions focusing on the careers of renowned executives in the industry, in this 2025 edition of our 8M special we would like to highlight the work of other members of this universe, who are fundamental pieces of the structure of the teams of the different companies in the sector, but from other roles -in areas such as Marketing, Communication or Brand Positioning- that do not usually lead them to be in front of the cameras.

Up next, we review, in their words, part of their careers and their relationship with the industry.

How did you get into the industry? Was it something you considered during your training?

I completed my education in media. Therefore, I was not far from the industry since my school years. I knew that I would do a communication job while in university. After working in advertising industry for a few years, I started working in a film company that did theatrical distribution and gained my expertise there. After managing the marketing activities of many films from Hollywood to Asian cinema in the Turkish market, I decided to I’ll be in forever this job.

What has surprised or pleased you the most about this job?

One of the happiest things is being a free creator and managing society’s perception. With a very strong story, you can be a force that shapes society in cinema and television. Of course, collaboration and teamwork are important here. Media brings together different talents. It has shaped the joint efforts of many people, from the scriptwriter to the actor, from the stylist to the director.

I can say that what surprises me the most is when a very popular story is taken off the air due to ratings. This can be a bit demoralizing sometimes for teams.

What has been the biggest lesson you’ve learned in this career?

The biggest lesson for me is to see industry partners as stakeholders, not competitors. I think everyone is in the same boat, and we can support each other and continue to make Turkish content shine.

How did you get into the industry? Was it something you considered during your training?

I didn’t plan to get into the company, but I always wanted to work with television. From the beginning, this area attracted me a lot, and in the end I found an opportunity that allowed me to enter the sector.

What has surprised you the most or liked you the most about this job?

What I like the most is being able to bring the best biblical products to families’ homes. Knowing that I contribute to spiritual well-being and offer content that can positively impact people is what motivates me the most every day.

What has been the greatest lesson you learned in this career?

The greatest learning has been understanding the importance of always being open to adaptation and innovation. The television industry is constantly evolving, and we must learn to work with the changes, always maintaining quality and commitment to our audience.

How did you get into the industry? Was it something you considered during your training?

Practically from the moment I began my studies in Communications at University, I had the opportunity to work at RCTV, one of the main TV media outlets in my country, Venezuela.

It was really very enriching to study at a University with a training of high journalistic and ethical values, and at the same time learn from the great media professionals in Venezuela. I think that at that time I did not realize that the university demands and the endless hours of work that television requires would give me a very solid foundation for the rest of my professional career.

From a very young age I was passionate about my profession. Thanks to that first internship and job I was able to expose myself to the realities and complexities of this industry both in my country and in the United States, where I have already worked for more than two decades.

What has surprised or pleased you the most about this job?

At each stage of my career there have been many aspects that I have liked and from which I have learned a lot.

However, when I started this particular job, I understood that the challenge was enormous because I had never before faced putting into practice all the disciplines in which I had developed separately in the past in each company.

Getting to know a brand like Telemundo in depth and managing its international positioning for the content distribution area represents an exciting journey for me.

Over time I have had the opportunity to expose myself and manage aspects of other NBCUniversal brands, so this path continues to be one of much more learning, and that is precisely what I think I am passionate about in this job: you never stop improving yourself, learning, meeting and being exposed to very high-level executives, both internally and externally.

What has been the greatest lesson you learned in this career?

There are several lessons that I value a lot from this career so far. Perhaps the most important is that, in this field, everything changes (very quickly in recent years, by the way), and that we are extremely fortunate to experience these changes from within the industry. Learning and understanding the transformations we have faced in the industry and that this ability to adapt allows us to redesign our own roles within companies is an immense learning experience.

On the other hand, things would be different without the people I have worked with throughout my career. I think that human connection is almost the most important thing I have had, for better and for worse, obviously. I learned that from a very young age. I really value having mentors, bosses, teams, and colleagues who have been part of my development as a human being as well.

How did you get into the industry? Was it something you considered during your training?

I fell into PR completely by accident, having studied Biology at uni – a random meeting at a party led to an entry level job at a small entertainment PR agency. As our roster of stand-up comedians secured more bookings on TV, I naturally gravitated in that direction myself, winning an inhouse role at Sky as they were ramping up to launch Sky Digital. I’ve never looked back, and have since worked for most of the major broadcasters in the UK before joining Keshet International seven years ago.

What has surprised or pleased you the most about this job?

Since joining KI, I’ve relished collaborating with scripted and unscripted creatives from all over the globe – helping local IP travel is a real highlight of my job, and means every day is different. And I particularly love working with Israelis – I love their creativity, ingenuity and general work ethic, and they always know the best places to eat!

What has been the biggest lesson you’ve learned in this career?

From my experience, there is always more to be done when it comes to both marketing and PR, wherever you work. I’ve learned how to prioritize and apply the 80% vs 20% rule which helps me maintain a good life/work balance, particularly since having a family.

How did you get into the industry? Was it something you considered during your training?

I began my career as a visual media journalist and spent 14 years in the field before making a significant shift. Even as a journalist, it was the communication aspect of the profession that excited me the most—how we engage with audiences, interact with sources, and connect with everyday people to understand their challenges. I was particularly drawn to the responsibility of speaking with victims of various atrocities, ensuring their voices were heard with sensitivity and accuracy.

As I approached my 15th year in journalism, I realized I had more to offer. I had developed strong communication skills—whether it was comforting someone in distress, de-escalating conflicts through effective dialogue, or conveying complex ideas concisely and clearly. This realization led me to transition into corporate communication.

Corporate communication is a demanding field. Every word we write or speak represents the company; our messaging can shape or break its reputation. While this responsibility could be daunting, I found it empowering. My years as a journalist trained me to communicate with precision, empathy, and impact—qualities that are invaluable in corporate communication. Looking back, journalism was not just a profession for me; it was the foundation that shaped me into the communicator I am today.

What has surprised or pleased you the most about this job?

The most exciting aspect of this job is the sheer power of words. Being able to communicate with a group of people, convey a message effectively, and witness how it unites them is incredibly rewarding. This is especially true in internal communication, where the impact is immediate—you can see your colleagues and peers being positively influenced by your words and coming together as a team.

External communication is equally fascinating. The power of words never ceases to amaze me. I always knew I could communicate well, but seeing the tangible results firsthand has been a fulfilling experience. One of the most interesting aspects of this role is the challenge of communicating without a face. In corporate communication, much of our interaction happens through emails and written correspondence with people we may never meet. Unlike face-to-face conversations, where gestures and expressions provide context, written communication requires a nuanced approach.

It’s not always easy to gauge someone’s tone or mood from an email. What one person perceives as polite and professional, another might find impersonal or overly formal. Striking the right balance is a skill I have developed over time, and mastering it has been incredibly satisfying. Navigating these challenges has deepened my understanding of communication, making this role both intellectually stimulating and immensely rewarding.

What has been the biggest lesson you’ve learned in this career? 

Corporate communication is not a one-size-fits-all approach. Different audiences have varying expectations, levels of understanding, and sensitivities. A message that resonates with employees may need a different tone or level of detail when addressing stakeholders, media, or the public. The ability to tailor communication ensures that the intended message is received, understood, and acted upon appropriately. At the same time, every word matters—ambiguity can lead to misunderstandings, misinterpretations, or even reputational risks. The ability to craft clear, concise, and purposeful messages ensures that communication is not only effective but also impactful. In a field where perception shapes reality, mastering both adaptability and clarity is essential to building trust and credibility.

How did you get into the industry? Was it something you planned during your training?

No, there was no planning. My arrival in the industry began to take shape during my time as a financial press journalist and, more specifically, when I was offered to leave the international section to cover the media and telecommunications sector. Among the companies whose information I covered was Atresmedia, where I have been for 10 years, but doing PR work. A few years earlier I had already changed journalism for communication, both in companies and in public administration, in Spain and in Europe.

What has surprised you or pleased you the most about this job?

I think that the audiovisual industry has some characteristics that make it especially interesting, such as its close relationship with technological changes or those derived from consumer habits. And, during these years at Atresmedia Internacional, I would highlight two moments: the launch of the Atreseries channel, which took place within the framework of Andina Link, and the promotion of the series El Nudo, which we had to carry out in the middle of the pandemic.

What has been the greatest learning you have obtained in this career?

An obvious learning has been to delve deeper into the pay TV business beyond the Spanish market, with which I was more familiar. But, above all, I would highlight the relationship I have with the media, both general and industry, in each of the markets in which Atresmedia content is present. Latin America and the US are concepts that we sometimes handle as homogeneous realities, but behind them there is a lot of variety of which I have been especially aware through that relationship with their media and journalists.

How did you get into the industry? Was it something you considered during your training?

I got into the industry thanks to my professional internship in Advertising and Marketing. Although it wasn’t something I planned, I discovered my passion for content and the marketing strategy around it. It was then that I knew I wanted to build a career within that environment.

What has surprised or pleased you the most about this job?

What I liked most about this job is the variety of experiences I’ve had. Getting to know new places and people has been very inspiring. Working in marketing is being a bit of everything. In addition, the dynamism of the area always keeps me challenged and motivated. I would dare say that in so many years I’ve never been bored.

What has been the greatest lesson you’ve learned from this career?

The biggest lesson I have learned is the importance of resilience and adaptability in such a versatile environment. I have learned to be flexible and quickly adjust to changes in direction, which has allowed me to stay relevant and continue to give my best in my work. In an industry that is constantly evolving, I consider it important to have this skill.

How did you get into the industry? Was this something you considered during your training?

My passion for the world of entertainment and my desire to understand how all the pieces of this fascinating medium worked and were related, and how I personally could be a more intrinsic element of this machinery, led me to study television, which facilitated my entry into the industry. In 2010, I joined H+M Communications, one of the leading public relations and integrated marketing consultancies for the Hispanic market in the US and Latin America, specializing in the entertainment industry, and here I have had the honor of working closely with the major Hollywood film studios and other high-caliber entertainment brands, recognized throughout the world.

What has surprised or pleased you the most about this job?

What I enjoy most is that with my work I am contributing to the success of the most important content companies worldwide, such as Universal Pictures, Amazon MGM Studios, Sony Pictures, Telemundo, Prime Video, Amazon Music, Canela Media, and Warner Bros. Entertainment, among others, and working with the talents that we admire both in front of and behind the cameras. Through my consulting, I provide our clients with effective tools and guidance for the success of their campaigns and, sometimes, I challenge them to look at and adopt different ways of connecting with consumers through culturally sensitive strategies. I also have the opportunity to use my creativity to impact the development of the company, expanding the social media and influencer team so that our clients connect in the best way with young people through culturally relevant strategies and creating new service lines that we have added to our offer. And something that I cannot ignore, that fulfills me immensely, is the possibility of teaching, guiding and motivating the youngest members of the team to continue learning, thus influencing the development of their careers so that they become professional PR experts.

What has been the greatest lesson you learned in this career?

Getting to where I am today has taught me that dreaming has no limits and that I have managed to make a difference for Latina women in the media, and even for other minorities in the US. Today I have the great opportunity – and responsibility – to inspire women and promote our work, role and the impact that our dedication and effort has in so many areas of the business, starting with H+M where women make up 77% of the company, and in general 84% are minorities. Through my representation and participation, mentoring, creating jobs, ensuring that we are given the credit we deserve, I can help further close the inclusion gap in the audiovisual industry, prioritizing finding solutions that contribute to eliminating the obstacles that, as a minority, stand in our way so that future generations find open doors to an industry where gender equality prevails.

How did you get into the industry? Was it something you considered during your training?

I’ve loved creating narratives my whole life because I believe the whole world—whether it’s a person or a company—perceives everything around them within the narratives they create. Stories shape how we see ourselves and what’s around us. That passion led me to study radio, cinema, and television in the communication faculty to ensure I’d learn how we understand and create ourselves, how we perceive the world around us, and what we make of it. I wanted to dig into how we express ourselves and craft the world through communication. That’s how it all started.

What has surprised or pleased you the most about this job?

What’s pleased me most is seeing how universal narratives really are. I always knew stories mattered, but working in this job, I’ve been amazed by how a single idea—a script, a scene, or even a soundbite—can click with so many different people. Even though we’re living in an era of data, we’re always looking for emotions we can mirror to feel alive. The core of being human resonates in this industry more than anywhere else.

What has been the biggest lesson you’ve learned in this career?

The biggest lesson I’ve learned is that adaptability is key. You need to sophisticatedly tailor all your knowledge to put it into practice. Early in my career, I thought I had to figure everything out myself and that speed was more important than precision, but experience showed me otherwise. It’s shaped how I approach both my work and personal growth. It’s made me more open and adaptable.

How did you get into the industry? Was it something you considered during your training?

I left a well-paying role I had recently been promoted to as a Sales Executive in IT to be able to take on an unpaid internship in the TV & Film industry as I was determined to find a way turn my passion into a lucrative career, and not just keep it as a ‘hobby’.

At the time I was also running a film review blog, volunteering with several film festivals, and picking up runner jobs here and there while trying to figure how to combine my interests with an academic background in Marketing and Modern Languages. It turns out the International TV Distribution place was and still is the perfect place for me to do that.

What has surprised or pleased you the most about this job?

I always loved travelling and working with people from different backgrounds. Being able to speak Romanian, Spanish and French as part of my job and to visit clients in these same countries or attend markets there felt like finally all my years of language study had paid off.

When it comes to my daily work, I just love the fast pace and the diversity of the content I get to work with every day. From incredible scripted titles like Vienna Blood, one of the world’s best-selling formats like Married At First Sight and Stranded on Honeymoon Island, to mind-opening documentaries like If Pigs Could Talk it is never a dull day in our marketing department.

What has been the biggest lesson you’ve learned in this career?

The biggest lesson I have learnt in my career as a Marketing Manager in TV Distribution is still related to my linguistics background as I really think that for good content to sell well internationally it must be universally understood and that means it must translate well. Not just the word but the visual, the meanings, the humour, or the drama. It must touch on universal themes for it to perform well.

How did you get into the industry? Was it something you considered during your training?

I was always interested in communication and the media, but I wasn’t sure that I would end up in this industry until the opportunity to work at Pramer (now AMC Networks Latin America) came up. Since then, I discovered a dynamic, challenging world, in constant movement and evolution.

What has surprised or pleased you the most about this job?

Understanding that strategies must be 100% aligned with the point of contact with the client, the importance of teamwork, since it requires constant coordination between marketing, sales and the different areas to achieve effective results, the transformation in the ways of consuming content with a very interesting and aggressive offer from multiple platforms, and of course AI, which is here to stay with enormous potential from which we still have to learn a lot.

What has been the greatest lesson you have learned in this career?

One of the biggest lessons has been the importance of adaptation. The media and entertainment industry is constantly changing, and you have to be willing to innovate, try new things and reinvent yourself.

How did you get into the industry? Was this something you considered during your training?

I have always been attracted to the audiovisual sector, but when I started my university studies I didn’t know that I was going to dedicate myself specifically to communications. Over time, and thanks to different experiences once I started working in this sector, I have been able to see that communications is a very strategic area since it acts as a bridge between the audiovisual product and the public.

What has surprised you or pleased you the most about this job?

What I liked most about this job is the opportunity to get involved in several very different projects at the same time. At Onza, each production has its own identity, tone and audience, which allows me to explore very diverse genres, formats and narrative approaches. One day we can be communicating a fiction series with a great cast and a fascinating story, and the next, a documentary with a social perspective. This variety makes each day a challenge and, at the same time, a constant source of learning. In addition, working simultaneously on different projects forces me to remain flexible, adapting strategies so that each content finds its ideal audience. Without a doubt, this diversity and dynamism is what I enjoy the most.

What has been the greatest lesson you learned in this career?

The greatest learning I have obtained in this career is the importance of teamwork and the ability to adapt. Communication in the audiovisual sector is not an individual effort, but the result of collaboration between many departments: production, direction, distribution… Each project is different and requires a specific strategy, so it is essential to listen, understand the needs of each team and always be willing to adjust the approach.

How did you get into the industry? Was it something you considered during your training?

Interestingly, my first degree was in translation, specializing in English and Korean. I began my career working for Korean companies LG and Samsung, initially as a translator, but soon transitioned into marketing. That shift opened the door to new opportunities, leading me to Sony Pictures, where I took on a role in digital marketing, and that’s when I fell in love with film and the entertainment industry as a whole. Ever since, I have never looked back.

Today, I am incredibly grateful to be part of the Animotion Media Group team, where I can expand my marketing expertise on a global scale while contributing to something that brings joy to millions of children and families worldwide.

What has surprised or pleased you the most about this job?

The best part of my job? Well, I get to watch animated series every day! 😊 But behind this fun perk lies a great deal of hard work and dedication. What truly makes it all worthwhile is the impact, knowing that the content we create brings joy, inspiration, and educational value to children and their families across the globe. Reading heartfelt comments and messages from parents and kids on social media makes me realize that our work matters. That feeling of purpose and connection is what keeps me motivated every day.

What has been the biggest lesson you’ve learned in this career?

I believe the most valuable lesson in marketing, and in any profession, is to never stop learning. We live in an incredibly dynamic world, where new tools, technologies, and opportunities emerge daily. The ability to adapt, stay curious, and embrace change is what sets successful professionals apart. For me, staying ahead of trends, exploring new strategies, and continuously evolving is the key to not only thriving in this industry but also creating something truly meaningful.

How did you get into the industry? Was it something you considered during your training?

My journey with Inter Medya began in 2016 when I originally moved back from the UK where I was born and raised, to Turkey when I got married. Whilst studying and since the age of 16 I had various experiences in different industries, but I ultimately decided to pursue a path in law. Further to my law degree I completed my master’s degree in International Commercial Law, my goal was to work in a company engaged in international commerce. When I first encountered Inter Medya, I was immediately drawn to the industry’s dynamic and it being in the entertainment industry was a plus. The idea of being part of such a vibrant and diverse team was equally exciting. Growing up in a multicultural and internationally community, I knew that my personality and background were well-suited to such a global industry. Looking back, joining this industry—and doing so through Inter Medya—has been one of the best decisions I’ve ever made. I started my journey in this sector and with Inter Medya as a Legal Counsel, and today, I continue as the company’s President and one of its partners. Every day, I wake up with the same enthusiasm to learn, explore, and work towards growing both our industry and our company—all while truly enjoying the process.

What has surprised or pleased you the most about this job?

What has surprised and delighted me the most about this job is just how fast and boundless this industry is. There is always something new to learn and explore. When I first stepped into the media industry, I had no idea how fast-moving, unpredictable, and globally interconnected it truly was. Seeing a project evolve from an idea into something that crosses borders, touches lives, and creates conversations in different cultures has been an incredible experience. But beyond the excitement of the industry itself, what has truly made this journey special is the people. From my colleagues at Inter Medya to the partners and clients I’ve worked with around the world, I’ve had the privilege of meeting some of the most creative, passionate, and inspiring individuals. It is so exciting to say that I have friends around the world. Another thing that continues to surprise me is how adaptable and resilient this industry is. Trends shift, platforms change, and audience preferences evolve, yet we find ways to reinvent, innovate, and stay ahead. Being part of a company that welcomes change with excitement and turns it into opportunity makes every day inspiring and full of possibility. At the heart of it all, what makes this job so rewarding is the perfect blend of creativity, global impact, and the incredible people I get to share this journey with.

What has been the biggest lesson you’ve learned in this career?

The biggest lesson I’ve learned in this career is that adaptability and curiosity are the foundation of long-term success. Rather than resisting change, I’ve discovered that embracing it with an open mind and a willingness to learn leads to growth and new opportunities. Another invaluable lesson has been the power of relationships. This industry thrives on sharing and building strong connections—with colleagues, partners, and clients—can open doors and create lasting success. And finally, I’ve learned that passion and hard work go hand in hand. Dedication and a true love for what you do that make all the difference in achieving something meaningful.

How did you get into the industry? Was this something you considered during your training?

I got here by making my voice heard, speaking loud and clear, and not taking “no” for an answer.

At 21, I completed my MBA in Cardiff, where I focused my thesis on a question that remains very relevant: Are women at a disadvantage in management positions? The answer, unsurprisingly, was yes.

Although we have made progress since then, women still face many challenges. Change does not happen overnight, but with determination, resilience and a strong support network, we can continue to break barriers and build a more equitable future.

I came to this industry almost by chance, but over time I discovered that it was exactly where I wanted and needed to be. After completing my studies in Galicia, I won an award for my academic record that opened the doors to an MBA in the UK. My initial idea was to spend just six months in London before returning to Galicia, but that was just the beginning of an unexpected adventure.

In May 2000, I started as a junior analyst at a small company, Screen Digest, exploring the world of media and entertainment. What was meant to be a brief experience became my passion and my career. Twenty-five years later, I lead the Media & Entertainment area at OMDIA, part of Informa, the largest events company in the world.

But it has not been an easy road. As with any professional career, there have been ups and downs, moments of doubt and constant challenges. Being a woman and Spanish in London has brought additional challenges, from proving my worth in a competitive environment to making my way in an industry where, for a long time, leadership spaces were dominated by men. However, every obstacle has been an opportunity to learn, grow and show that talent, hard work and authenticity always find their place.

Looking back, I see that every step, even the most difficult, has led me to where I am today. The most important thing is to be prepared, to take advantage of every opportunity and not to be afraid to change course when life surprises you with an unexpected path.

What has surprised or pleased you the most about this job?

Being able to work on something I am so passionate about is a real privilege. As a child, I used to listen to BBC Radio with my father and loved going to the cinema; I still remember the excitement of watching The Lion King with him. I was always fascinated by television, never imagining that, years later, my life would revolve around analyzing this industry. Who would have told that Galician girl that one day she would work in London studying companies like the BBC?

Beyond the data and analysis, the human aspect of this job is what really fulfills me. I have been fortunate to travel the world, meet brilliant professionals and participate in key events in fascinating places. Each destination and each meeting has been an opportunity to learn, grow and enrich my vision of the industry.

But above all, what I value most is the possibility of sharing knowledge and connecting with people who, like me, feel an immense passion for this sector. Being able to influence, inspire and continue learning every day is what makes this job so special for me. I adore my team, and many of the contacts I have made in this world have become great friends.

What has been the greatest lesson you learned in this career?

The greatest lesson I learned in this career is that success is not only measured in achievements, but in the way we treat others along the way. For me, it is essential to treat everyone with respect, to be compassionate and, above all, to be true to oneself.

I have learned that helping and inspiring others is not only rewarding, but also creates a lasting impact. This is a world of connections and collaboration, and when you work with passion and authenticity, opportunities come naturally.

I have also understood the importance of dedicating yourself to something you truly love. When you enjoy your work, challenges become learning experiences and every day is an opportunity to grow. My career has been full of travel, encounters and unforgettable moments, but the most valuable thing has been confirming that when you follow your passion with integrity and generosity, everything else falls into place.

How did you get into the industry? Was it something you considered during your training?

I took my first steps in the media industry shortly after completing my degree in Marketing and Advertising. I started working at Grupo Impresa, in SIC’s Commercial Department, in 2009. Initially, I was focused on the channel’s on-air advertising operations, interacting with several internal departments.

The transversality of this area has broadened my vision of this industry, which eventually led me to explore new opportunities within it.

Although I had never specifically considered a career in international content distribution, in 2019, still at SIC, a path opened up in this direction and I decided to take the opportunity. It was a good decision!

What has surprised or pleased you the most about this job?

What I like most about international content distribution is the dynamic and constantly evolving nature of our work. It’s incredibly rewarding to observe the reach of our content and the way it is viewed and consumed by different audiences around the world. And it’s extremely rewarding to see one of our novelas, series or documentaries launched in a new territory and witness its success.

The constant need to adapt to different cultural preferences and trends keeps the job challenging but exciting at the same time.

What has been the biggest lesson you’ve learned in this career?

The greatest lesson I’ve learned in my career is the importance of adaptability and continuous learning. The media industry is constantly changing, driven by technological advances, changes in audience behavior and even the political and social context; So, embracing change and being open to new ideas has been crucial to my professional growth.

Furthermore, working in international distribution has taught me the importance of cultural sensitivity, globality and the need to adapt our content strategies to meet the specific needs of each market (territory).

How did you get into the industry? Was it something you considered during your training?

I arrived at RTVE in 1987. I had always had in mind working at Radiotelevisión Española. My father worked there and my goal was to finish my degree in Economics and Business Studies and take exams to continue experiencing in person what I had enjoyed in my family.

And so it was. I joined the Economic and Financial Department of TVE, performing accounting information tasks. Later I went through various areas of the company. In the Personnel Department of TVE, in the Payroll Unit. Then, I was selected for the Internal Audit Department, and I was part of the Internal Audit team, as an Internal Control Analyst, for 22 years. Later I was Head of the Scorecard and Quality Control in the Human Resources Department, as well as Budget Technician.

In 2018, I became Head of Commercial Management and Logistics in the RTVE Commercial Department, and have done so to date.

What surprised or pleased you the most about this job?

What I liked the most about this job is that I provide services and manage the administrative processes and internal economic and purchasing management of products and services, as well as commercial logistics, supporting the different areas that make up the RTVE Commercial Department. This has allowed me to have a global knowledge of the department.

My job is to manage all the contracts necessary to support sales, such as dubbing, subtitling, creative agency, translations, image laboratory, construction and decoration of stands in markets, sales agent competitions, registrations in markets and events of the audiovisual industry, contracting of advertising corresponding to the Media Plan, as well as whatever arises based on the strategies proposed by the Commercial Department.

What has been the greatest lesson you have learned in this career?

The greatest lesson I have learned in this career is that thanks to my professional experience I have been able to have a great knowledge of the RTVE Group Companies. Through my time in the TVE Economic and Financial Department, as well as the years in the TVE Personnel Department, I was able to learn all the procedures related to the economic area and human resources, as well as dealing with and getting to know the company’s workers.

Learning in the Internal Audit and Organization Department has been fundamental for me. Thanks to my participation in the projects approved in the different Annual Audit Plans, carrying out operational and financial audits in collaboration with external firms and audits on Territorial Centers and TVE Correspondents abroad, I have been able to have a deep knowledge of the CRTVE.

This experience, furthermore, is what has allowed me to carry out my current work in the RTVE Commercial Department, from another point of view, not from the internal control and analysis of the procedures, but from the executive point of view, carrying out economic management tasks that directly impact the company’s accounting.

Finally, I would like to highlight my personal motivation in the work I do, as it allows me to continue learning and growing professionally within RTVE, a company that I love and where I have been working for 37 years.

How did you get into the industry? Was it something you considered during your training?

I actually graduated with a degree in English Language and Literature, and my master’s was in Cultural Studies. I’ve been passionate about watching and analyzing TV series for as long as I can remember, but to be honest, I never really considered working in this field. While I don’t watch every series in full, I always keep up with them by watching trailers or short clips. I guess, in a way, I manifested this job!

What has surprised or pleased you the most about this job?

What I love most about this job is the deep connection with storytelling. I am truly passionate about creating, engaging with, and working on stories, and this role fulfills me in that sense.

As a Marketing Manager, my main responsibility is to promote the stories being told, and what makes it even more exciting is the creative process of crafting a story around the story while marketing it. It’s both fulfilling and incredibly fun!

What has been the biggest lesson you’ve learned in this career?

I believe no one should ever see their career or life as completely settled. Before entering this industry, I used to think there was only one way to approach a task, but now I see countless possibilities. There are always new opportunities unfolding, and the ability to adapt is key. You might start with one path and unexpectedly find yourself exploring another—and that’s the beauty of it.

How did you get into the industry? Was it something you considered during your training?

My arrival in the industry was not something I initially planned, but I came in search of new opportunities for my professional growth. I was studying Advertising and Marketing at the Universidad San Martín in 1996, and I worked at an advertising agency focused on projects for the real estate sector. Then I was given the opportunity to work in MBA to achieve new scopes in Colombia and Latin America, where I managed the Travel Channel account, where we had great distribution achievements. Although at first it was difficult for me to adapt, especially with the budgets, I discovered my great connection with the world of sales and public relations; it was at this time that I immersed myself in the world of cable television, learning about satellites, channels and decoders.

All this led me to project myself into the future and draw my professional line, thus creating my own company, Signal TV, a project that has lasted 26 years and has allowed me to grow in many aspects, but challenging me to the point of managing accounts such as Pramer, TV Azteca, Movie World and Momentum, and today, Win Sports, RCN, LEG, Global media, Clover Channel among others.

We are a talented and very committed team, that works to offer the best customer service, ensuring that the signal is always available and of quality, where we have managed to consolidate a diverse and exclusive content portfolio, from cinema, soap operas, music, agriculture, sports and much more.

Despite the challenges, such as competition from big brands, we continue forward with a focus on perseverance. Over time, we have achieved rapid expansion and I can say with complete certainty that Signa TV is a stable, vibrant company with a clear vision of continuing to evolve to offer customers content that makes a difference in their entertainment experience.

What has surprised or pleased you the most about this job?

What has surprised me the most about this job is the ability to adapt and continuously learn. The industry is constantly evolving, especially with new technologies and the ways in which television signals reach every home.

Although I did not fully understand these aspects at first, I have been adapting to the new demands of the market, which has allowed me to continue learning and offering innovative solutions to our clients. In addition, being able to be so close to them, understanding their needs and offering them content that really makes a difference, is one of the most rewarding parts of my job.

And of course, being able to travel, get to know countries, cultures and connect with people in the industry, has left me with new significant experiences, full of a lot of learning, effort and dedication.

What has been the greatest lesson you have learned in this career?

One of the greatest learnings I have had in these 28 years is the importance of perseverance and the ability to constantly challenge oneself. Throughout my career, I have learned to adapt to changes in the industry, such as technological transformations and the way content is consumed.

I have seen that there is still much to discover in this field, and content continues to be very relevant. I have also learned that customer service is essential; for me, it is not just about selling, but about maintaining a close relationship, making sure that the client is satisfied at every moment of the contract. In addition, I have learned that after difficult times there is always calm, and that the key to success is in perseverance and being assertive in identifying the needs of clients; as they say, persist, insist and never give up.

Infinite gratitude for these 28 years, to this TV industry to which I owe so much!

How did you get into the industry? Was it something you considered during your training?

It definitely wasn’t a linear path, and a departure from what I studied in school. I started out in the music industry, then transitioned to film before finding my home in kids’ media. What drew me to this industry—and what has kept me here—is the sense of purpose behind the work. Kids’ media is an incredible space, filled with passionate and creative people who are all driven by the idea of making a positive impact. The opportunity to help tell stories that inform, inspire, and entertain young audiences around the world is incredibly rewarding, and I’m so grateful I found my way here.

What has surprised or pleased you the most about this job?

One of the most rewarding aspects has been seeing the real-world impact of the shows we work on—whether it’s a child seeing themselves represented on screen for the first time, or parents sharing how a series has helped their child through a tough moment.

I’m also appreciative of the collaborative nature of this business. At 9 Story, I get to work with some of the most talented and passionate people—across development, production, distribution, and consumer products—who all share the same goal of bringing great content to kids everywhere. Getting a kids show off the ground is incredibly difficult, and I’m always inspired by my colleagues who make the impossible possible.

What has been the biggest lesson you’ve learned in this career?

The biggest lesson I’ve learned is the importance of staying open—open to new ideas, new approaches, and new technology. This industry moves at an incredible pace, and success often comes from being able to stay curious and embrace change. With the industry at a bit of a crossroads right now, the ability to adapt and evolve has never been more important.

But staying open isn’t just about innovation—it’s also about being receptive to others’ ideas, perspectives, and feedback. Some of the strongest relationships I’ve built in my career have come from truly listening to colleagues, championing their ideas, and recognizing their contributions. And vice versa! The joy of this job doesn’t just come from the work itself—it comes from the people I collaborate with every day. Great things happen when people support and trust each other, and I’m lucky to be part of a team that does just that!

How did you get into the industry? Was it something you considered during your training?

Since I was little, I always knew I wanted to work in the audiovisual world. So when the time came to choose my university degree, I had no doubts: Audiovisual Communication. In addition, I was obsessed with studying at the Faculty of Information Sciences, where Tesis de Amenábar was filmed, and I finally got it. During my training, I reaffirmed my passion for this industry and knew I wanted to be part of it.

What has surprised or pleased you the most about this job?

What I enjoy the most is getting to know the industry and the projects in development in depth. It’s incredible to see how ideas take shape and become reality. In addition, I am lucky to work with very talented and committed people. Their involvement, creativity and professionalism are inspiring, and that makes my day-to-day life very rewarding.

What has been the biggest lesson you learned in this career?

In this industry, there is always something new to discover and learn, and even more so working internationally. I am passionate about this and it is very enriching, because it allows me to get to know different perspectives, people, and cultures. Also, as I have mentioned, I am lucky to be surrounded by incredible colleagues who dedicate their lives to this industry. Learning from them and seeing their commitment every day is a great source of inspiration for me.

How did you get into the industry? Was it something you considered during your training?

I was a theatre kid through and through, but at the time I didn’t fully anticipate it would translate into a career in media of course. Eventually, that journey led me to film and TV where I had the opportunity to witness and gain experience in different aspects of building an IP throughout different stages. Now, my role at MediaHub completes the picture—from inception to distribution and beyond—and for that, I’m grateful. I suppose it was a natural fit but I imagine if I told my theatre-kid self that this is where I’d end up, I think she’d be pleasantly surprised but still would urge me to keep pushing forward.

What has surprised or pleased you the most about this job?

Most everyone knows locally that Turkish series create dedicated fans wherever they air, but even seasoned media executives who primarily engage with other types of content are often surprised by how wide the reach extends globally. Before I stepped into the distribution side of the business I also hadn’t fully grasped the true magnitude of this massive phenomenon and I’m absolutely thrilled to be coming in contact with so many cultures, places, and people through this medium in one of the most dynamic industries out there. It’s wonderful to feel like we have some small part in making the world feel like a smaller place by fostering connections over shared emotions and stories.

What has been the biggest lesson you’ve learned in this career?

One of the biggest lessons I’ve learned is how interconnected the business and creative sides of storytelling are. Coming from a creative background, I would always view stories as purely artistic endeavors. But the distribution side has shown me a whole other perspective—seeing how market demand, audience engagement, and strategic placement decide what gets to resonate more widely. Through this role, I’ve realized that success does not just rely on great content; it relies on relationships that bring the content alive. Whether with broadcasters, sales teams, or creatives, partnerships we establish are as key as the stories that we tell. Ultimately, bringing stories to audiences is what connects people, and being part of that process is a privilege I deeply value.

How did you get into the industry? Was it something you considered during your training?

I can say that I entered the audiovisual industry through the front door when Editorial Televisa offered me the position of associate editor to launch a specialized publication in the US Hispanic market. I spent many years working in print media, until the digital era relegated it to the background, and then I made the leap to corporate communications and public relations. I had the opportunity to work for global companies such as Edelman and Fleishman, and when my daughter was born, I created my own boutique PR agency specialized in media and entertainment, where I have been collaborating for more than a decade with brands such as Warner Bros. Discovery, BBC, NHK World Japan, Euronews, AMC Network, Thema America, HITN TV, among others. Frankly, I never imagined that my career would take this direction. Doors kept opening, and as opportunities arose, I was ready to take on each challenge with humility and a desire to grow professionally.

What has surprised or pleased you the most about this job?

I have always been surprised by how the audiovisual industry is transforming so quickly, and in that metamorphosis, we, communications professionals, orbit like planets around the key players. I particularly enjoy meeting and interacting with other industry professionals from whom I have learned a lot. It is that unique and singular human contact that can never be replaced by automation or AI.

What has been the greatest learning you have obtained in this career?

Over the years I have realized that if we want to survive in this industry, we must remain humble, be trustworthy, adaptable and efficient, because only by cultivating these qualities can we forge good relationships that last over time. The biggest learning has been that no matter where we are in our career or how much we have achieved professionally, it can all quickly go away.

How did you get into the industry? Was this something you considered during your training?

I always knew I was going to work with entertainment/communication, but I wasn’t sure what I was going to do. In the mid 90’s I was working as an English teacher in Brazil and one of my students was working at a Pay TV Channel. I became very interested in it, as it was the onset of Pay TV in Brazil, and I started to look for opportunities. I then got a job in marketing at one of the main Pay TV carriers in Brazil and that is how I entered the industry.

What surprised or pleased you most about this job?

I love to see the result of a great dubbing project! The work that is involved in each project, since the beginning of the project until the end. It is always amazing to see how it all comes together.

What has been the biggest lesson you learned from this career?

I have learned that when it comes to work, it’s essential to listen to the client and allow them to express their needs. Avoid assuming you already have the answers—ask questions and maintain transparency. Building honest and trustworthy relationships with clients is what truly matters.

In life, I’ve learned the importance of humility and gratitude for the opportunities that come my way. Gratitude fuels my motivation and keeps me moving forward. Most importantly, I strive to take life one day at a time.

How did you get into the industry? Was it something you considered during your training?

I just came to the industry on March 8, 2022 at TV Azteca International and the truth is that it was something I had thought about since I was at University, I always said that one day I would work at TV Azteca and that day I came to join the Marketing area

What has surprised you or liked the most about this job?

I really like what I do, creativity, cultural adaptation, being an international brand we must have a greater knowledge of cultures, tastes, etc., all of that broadens many perspectives and connects with more audiences.

What has been the greatest lesson you have learned in this career?

Patience and perseverance will always be clear to reach your goals and objectives, and they are key points that I have experienced so far, innovation will always take us one step ahead

How did you get into the industry? Was it something you considered during your training?

My academic background is as a tax lawyer. Being in this wonderful industry was not part of my initial plans, but in 2007, I took a turn and changed my career when I decided to leave Venezuela and start in this business when we launched VIP 2000 TV.

What has surprised you the most or liked about this job?

What I like the most is the interaction with clients, the opportunity to present our products at festivals, it gives me a lot of adrenaline, that every 30 minutes, you have a meeting with someone different and that from that interaction, a business, an idea or something new to do comes out. I like going to new festivals and meeting potential clients in countries that are not the regular ones where we do business, it is a very interesting cultural and professional learning.

What has been the greatest lesson you learned in this career?

I have learned a lot, the most important of which is the ability to resolve conflicts and the creativity to adapt to such radical changes in the industry, to know that all the crises or major problems that sometimes arise and overwhelm us eventually pass. There is currently a lot of pessimism and instability, but since the industry will never go extinct, if we all look for that space to achieve alliances and business, I think things would be much better for everyone.